Image film: What makes an excellent corporate film?

In the beginning was the text, then came the image and now comes the film. More and more companies are turning to the production of an image film for corporate communications on the Internet. But what do you have to pay attention to? What makes the film production of an excellent corporate film? 

We show you the 5 most important points for your image film in 2022. From captivating first seconds into a successful story to the decisive added value and distribution. One thing is certain: An excellent image film is a must for every company. 

An exciting story

Everything stands and falls with the right story. At the center is the question of what you want to achieve with your corporate film, your goal. The story in your film depends on this. Success stories, life stories, but also great failures can form the basis for a successful story. 

Potenzielle Kunden und Mitarbeiter nehmen Sachinformationen in einer spannenden Geschichte eher auf und werden sich an Sie erinnern können.


The first seconds decide 

First Impressions of the film are key. The first few seconds decide whether viewers stay tuned or click away. Exciting questions, unusual facts, and a completely unexpected start are the optimal basis. The viewer has to keep watching out of curiosity. 

Added value convinces 

Entertainment is an added value. At the end of the day, however, you also want to convey important factual information. It's best to show this factual information in practical use instead of talking about it a lot. If the customer can see the added value within seconds, they have a chance to be convinced. 


Less can be more

A film can be very compelling. Unless you lock viewers into a movie theater, you'll face an increasing bounce rate over time. Your corporate film should be short and sweet. The longer the film, the more important the entertainment value.

Spread it: Share your movie

The best corporate Imagefilm in the world from the best film production company in the world is of no use if no one sees it. Use all available ways to share your corporate film. This way it will be a success for your company by literally standing out on the Internet. 

Conclusion: Your image film at

An excellent corporate film, now you know what makes it. But how do you get your own film production? The easiest way is through an agency, such as We have been helping companies with moving communication for many years. We would be happy to help you as well, kommen Sie einfach auf uns zu.


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