The "war for talent" is in full swing. In almost all industries, skilled workers are hard to find - and hard to keep. A recruiting film helps companies present themselves as attractive employers in a crowded market. At best, it is inviting to the desired applicants, but it also takes a stance and thus differentiates itself from other ideologies. It conveys the company's values and goals, shows potential future employees the company in its best light, and perhaps a few work situations so that prospective employees can get a good picture. It also reinforces existing employees in their decision to work for the best company in the world.Besides ROCC Film of course ;).