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REAL EMOTION
How to turn a commercial into behavior
You never get a second chance at a first impression. That's why every millimeter of a commercial has to be right. It has to convince and captivate the audience with visual excellence. But that's only the beginning. The art of commercial filmmaking is to meet the audience's needs. After all, it should not only be a visual experience, but also trigger a behavior. The purchase. We never lose sight of this goal, no matter how dynamic things get on the set.
CASE STUDY
Capturing the new pyure life
It's not the technology that enriches our lives, but what we do with it. And it is these moments that we have captured.
It's not the technology that enriches our lives, but what we do with it. And it is these moments that we have captured.

CASE STUDY
Seeing the world through all eyes
What good is tradition if you can't share it with anyone? Or don't want to? For the relief organization of the Swiss Protestant Churches, we realized a project that was very close to our hearts.
What good is tradition if you can't share it with anyone? Or don't want to? For the relief organization of the Swiss Protestant Churches, we realized a project that was very close to our hearts.
MORE OF OUR COMMERCIALS
How is a good commercial made? Our shared journey
What makes your product or service special? Who do you want to reach? And what do they want to achieve? We take the time to get to know you so that we truly understand you, your offering, and your audience. We believe in making a personal connection and developing a deep understanding of what you want to communicate. It's not about facts and figures – it's about finding the essence of your offering and understanding the needs and wants of your target audience.
Most of our projects cost around 10,000€ and takes an average of 2-3 shooting days to complete. But every project has different requirements, and not every timeline fits every client. That's why we give you a clear and transparent quote up front, tailored to your needs. And we define with you how long the journey will take and when we will take each step with you, in order to manage all your resources responsibly.
Now that we know everything about you and what you need from your commercial, we begin to develop a concept that captures the essence of what you have to offer. We develop a story that connects emotionally with the needs of your audience. Our concept presentation gives you an accurate sense of what you'll get from us. With memorable scripts and visual and audio moods, we bring the movie to life for you before we shoot it.
Tough question. Do we shoot on location or at a studio? With staff or do we need actors? Do we shoot at night, or do we do aerial shots? These are all exciting questions, but fortunately, you don't have to worry about them. We take care of all aspects of pre-production, to ensure a smooth shoot.
This is, of course, the best part of any Produktion. It's on set where the real magic begins, where we work together to bring your vision to life. Every detail is meticulously planned and executed. The lights are set. The camera is adjusted. We rehearse the scenes, and then we're ready to go. There are always breaks between scenes to prepare for the next one. Plenty of time to discuss what we have experienced and for spontaneous ideas. If they fit into the concept. After all, we need to make sure the scenes are consistent with your brand story and evoke the desired emotions.
Post-production is where we refine the footage. We adjust colors, and add sound and music to bring your story to life. We also add captions, and text overlays for titles, subtitles, or other information. During the edit, we adjust the rhythm and mood of the narrative, making sure each image and sound contributes to a cohesive overall narrative. And you're welcome to look over our shoulders as we do it. We'll fine-tune the movie with you in a series of steps to bring you along for the ride.
Having a commercial on TV or in a movie theater is great. That’S where you meet your target group. But these days, a film doesn't always have to be a film. It can be a TikTok. Or a pre-roll on YouTube. We'll show you how to leverage your film across all media and create meaningful snippets of your film so you can engage your audience on a variety of channels. Short snippets, a trailer or outtakes are great for social media communication.
Get to know us!

"We launched our new banking app with a cool movie at Commerzbank, which was really well received by everyone."

"Really good people at ROCC. The films are top quality. Strong ideas and super camera."

"The pictures are awesome. Turned out really great."

"Good guys with a fantastic sense of beautiful imagery and entertaining storylines. The end results speak for themselves!"

„They always do an amazing job. And they provide lots of creativity in storytelling development.“

"We were able to turn our complicated business idea into a very emotional and highly professional video. Despite tight timing. Without the flexibility and professionalism of ROCC Film, we would never have done it! Thank you!"

"A young, creative, energetic and insanely fast and sensitive film production that you certainly don't find very often."
Free consultation for your next commercial shoot!
1. Get in touch by email, phone or contact form.
2. Together we will work out the perfect story.
3. And create the right film for every budget.
The ROCC Film Team is looking forward to meeting you!
-> +49 30 552 13657