Commercials
Full-Service Film Production · Berlin
Advertising film production
For us, a film production is more than just a service – it is a living connection between people and your visions. That's why, at ROCC Film, we don't just produce high-quality commercials, we create shared experiences. From the first meeting to the finished product.
- Emotional stories
- Innovative technology for impressive results
- Your partner for first-class film productions
Companies that trust us
Real Emotions
How to turn a commercial into behavior
You never get a second chance at a first impression. That's why every millimeter of a commercial has to be right. It has to convince and captivate the audience with visual excellence. But that's only the beginning. The art of commercial filmmaking is to meet the audience's needs. After all, it should not only be a visual experience, but also trigger a behavior. The purchase. We never lose sight of this goal, no matter how dynamic things get on the set.
As a full-service film production company, we always start by understanding your product or service through the eyes of your target audience. That way, as we journey together from script to production to post, we create an emotional story that meets the audience where they are and speaks to them emotionally.
We make sure that everyone feels comfortable and understood throughout the production. After all, everyone on set and off plays an important role in the outcome of the film. We put a lot of emphasis on a good interpersonal atmosphere, because we know it will show in the result. After all, a really good commercial is not only seen with the eyes.
Case Study · PYUR
Capturing the new PYUR life
It's not the technology that enriches our lives, but what we do with it. And it is these moments that we have captured.
It's not the technology that enriches our lives, but what we do with it. And it is these moments that we have captured.
Telecolumbus bought several smaller companies and grew to become the third largest internet provider in Germany. For their nationwide rebranding, we created several films that focus less on the technology and more on the people who use it. This resulted in small insights into the joie de vivre of our target group, making the product tangible, far removed from line and performance data. Because in the end, nobody cares which cable is in the ground. But rather how much fun you can have with your loved ones thanks to flawlessly functioning technology.
Case Study · Hilfswerk der Evangelischen Kirchen
Seeing the world through all eyes
What good is tradition if you can't share it with anyone? Or don't want to? For the relief organization of the Swiss Protestant Churches, we realized a project that was very close to our hearts.
What good is tradition if you can't share it with anyone? Or don't want to? For the relief organization of the Swiss Protestant Churches, we realized a project that was very close to our hearts.
In our film, identification meets welcoming culture. We pick up the Swiss in their world and reflect their traditions with a surprising perspective at the end of the film. The images are deliberately authentic and credible and not exaggerated. After all, integration should be a reality and not a pipe dream.
Our process
Our process for a successful advertising film production
- 01Step
Consulting and planning
Client consultation: We begin with a detailed analysis of the client's needs and goals in order to develop a tailor-made concept. Concept development: Based on the client's requirements, we create a creative concept and a script. Budgeting and schedule: We set a realistic budget and a clear schedule to safeguard the project's progress.
- 02Step
pre-production
Location search: We look for the best filming locations in Berlin that match the story and aesthetic of the film. Casting: Selection of the right actors or interview partners who can authentically convey the film's message. Logistics: Organisation of all logistical aspects, including filming permits, equipment procurement and transport.
- 03Step
Production
Filming: We begin filming according to the script and storyboard to ensure that all scenes are captured as planned. Directing and camerawork: Our experienced directors and camera operators ensure high-quality footage. Sound and lighting: Optimising audio and lighting conditions for a professional production.
- 04Step
Postproduction
Editing and post: Assembling and editing the raw footage into a coherent film. Music and sound design: Adding fitting music and sound effects to enhance the emotional impact. Colour correction and effects: Adjusting the colour grading and adding visual effects to refine the film.
- 05Step
Approval and publication
Customer feedback: Gathering and integrating customer feedback to ensure the final product meets expectations. Final approval: Approval of the finished film by the client. Publication: Delivery of the film in the desired formats and platforms, including social media and website integration.
- 06Step
Measuring success
Analysis: Evaluation of the reach and impact of the film through various analytics tools. Feedback: Collection of feedback for the continuous improvement of our services.
Frequently Asked Questions
How is a good commercial made? Our shared journey
Most professional commercials in Berlin start from around €5,000–€15,000, depending on concept, shooting days, team, locations and post-production. ROCC Film creates an individual, transparent quote for every Berlin project.
A professional commercial production in Berlin usually takes 2–6 weeks – from initial consultation through concept, shooting at Berlin locations to post-production. The exact duration depends on the scope and the desired feedback loops.
For a commercial production in Berlin, often an idea or a goal is enough. ROCC Film handles concept development, story, location scouting in Berlin, casting and the entire project planning.
Yes. ROCC Film offers a free initial consultation for commercial productions in Berlin to clarify goals, budget ranges, creative possibilities and potential filming locations.
Berlin offers studios, urban city spots, parks, industrial areas, modern interiors and historic buildings. ROCC Film scouts suitable Berlin locations that fit the story and brand perfectly.
Yes. In addition to classic commercials, ROCC Film also produces social media formats for Berlin companies, including reels, shorts, TikTok videos, LinkedIn ads and performance creatives.
Yes. ROCC Film delivers all commercials from Berlin in suitable formats and technical standards – including TV norms, aspect ratios for social media and export variants for ads.
A complete commercial production in Berlin includes concept, directing, script, camera, lighting, sound, shooting, editing, sound design, music, animations and colour grading – all from a single source.
The process includes consulting, concept development, pre-production, shooting in Berlin, post-production and final approval. Each phase is clearly structured to offer clients maximum transparency and relief.
Yes. Many smaller commercial productions in Berlin can be planned and realized at short notice, provided the team and suitable Berlin locations are available.