Product Videos
Full-Service Film Production · Berlin
Product Videos
For us, a film production is more than just a service – it is a living connection between people and your visions. That's why, at ROCC Film, we don't just produce high-quality product videos, we create shared experiences. From the first meeting to the finished product.
- Emotional stories
- Innovative technology for impressive results
- Your partner for first-class film productions
Companies that trust us
Real Emotions
How product videos become a stage for life
A product video is much more than just a skillful showcase of a product. It's the setting that showcases its uniqueness, benefits, and value. A truly great product video goes beyond mere specs and makes viewers feel why they need it in their lives. Every detail, every feature is not only depicted but presented in a true-to-life context that evokes emotion and creates desire.
Case Study · Commerzbank
Isn't there an app for that? One that has it all
There are things to be proud of. And occasionally, you should do so publicly.
Commerzbank's entirely new mobile banking app, developed in-house, opens up a whole range of new possibilities for users. And we were allowed to talk to the people who made it possible.
The internal stakeholders, product owners, developers and designers, not only explain the features of this completely user-centered app, but also provide exciting insights into the work process. In addition to the product film, we created a wide range of social media snippets to get a young target group excited about Commerzbank's modern services
Case Study · Selva Shrimps
A story from Vietnam to your plate.
One thing we particularly enjoy is when we get to stage not only incredibly good products, but also the great stories behind them. As in the case of Selva Shrimps.
Selva Shrimps are not only incredibly delicious, but also sustainably and fairly produced. And not just to the standards for sustainable and fair production, but far beyond them.
To convince ourselves, we even traveled directly to Vietnam. There we got to know the true heroes of the story behind Selva Shrimps. The farmers on site, who have a unique personal connection to their immediate environment. With their experience and additional training, they treat nature with quality standards that raise the bar even higher for the WWF and the like. On top of that, they are fairly rewarded for their contribution to the quality of the product and treated as true partners.
Sometimes it's not just the eye that eats along, but the heart too.
References
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Frequently Asked Questions
How is a good product video made? Our shared journey
Every beginning is easy. At ROCC Film, we start every project with a free consultation. We talk about your project in a completely relaxed way and support you with our experience. We tell you quite openly which path is best for you. Even if we don't end up being part of it.
Who are you? What do you want to convey? Whom do you want to reach with it? And what do you want to achieve with it? We take time for an intensive getting-to-know-you so that we truly understand you, your brand and your vision. We believe in creating a personal connection and developing a deep understanding of what you want to communicate. It is not about numbers and facts – it is about feeling the heartbeat of your brand and understanding the needs and desires of your target audience.
Most of our projects cost around 10,000€ and take an average of 2 shooting days to complete. But every project has different requirements, and not every timeline fits every client. That's why we give you a clear and transparent quote up front, tailored to your needs. And we define with you how long the journey will take and when we will take each step with you, in order to manage all your resources responsibly.
Now that we know everything about you and the requirements for your corporate film, we begin developing a concept that captures the core of your message. We develop a story that excites your audience with a captivating narrative. In our concept presentation, we give you a precise feel for what you get from us. With catchy scripts and visual and acoustic moods, we bring the film to life for you before we shoot it.
Yes, trailers, snippets, reels or ads can be created from the main video - perfectly tailored to platforms such as Instagram, TikTok, YouTube or store systems.
The target group, buying motives and brand world are already defined in the concept. The style, story, camera work and sound are coordinated to ensure that the video appeals to exactly the people who are supposed to buy.
Now that we know everything about you and the requirements for your corporate film, we begin developing a concept that captures the core of your message. We develop a story that excites your audience with a captivating narrative. In our concept presentation, we give you a precise feel for what you get from us. With catchy scripts and visual and acoustic moods, we bring the film to life for you before we shoot it.
That is not so easy to answer. Do we shoot on location or at a venue? With employees, or do we need actors? Are we shooting at night, do we need aerial footage? These are all exciting questions that, fortunately, you don't have to worry about in the first place. We take care of every aspect of pre-production so that we can ensure a smooth shoot.
. It's on set where the real magic begins, where we work together to bring your vision to life. Every detail is meticulously planned and executed. The lights are set. The camera is adjusted. We rehearse the scenes, and then we're ready to go. There are always breaks between scenes to prepare for the next one. Plenty of time to discuss what we have experienced and for spontaneous ideas. If they fit into the concept. After all, we need to make sure the scenes are consistent with your brand story and evoke the desired emotions.
We adjust colors, and add sound and music to bring your story to life. We also add captions, and text overlays for titles, subtitles, or other information. During the edit, we adjust the rhythm and mood of the narrative, making sure each image and sound contributes to a cohesive overall narrative. And you're welcome to look over our shoulders as we do it. We'll fine-tune the movie with you in a series of steps to bring you along for the ride.
Having a film on your website, or even being able to show it on TV or in the cinema, is great. But these days, a film doesn't always have to be a film. It can also be a TikTok. Or a pre-roll on YouTube. We explain how you can use your film across all media and create sensible derivative formats of your film so that you can reach your audience across a variety of channels. Short snippets, a trailer or outtakes are excellent for communication on social media.
A product video combines emotion, storytelling and real application scenes. This creates a deep understanding and a stronger impulse to buy that pure photos or animations cannot generate.
Product videos work for physical products, software, gadgets, lifestyle articles, machines, tools or fashion. The decisive factor is that the benefits are brought to life visually.