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REAL EMOTION
How product videos become a stage for life
A product video is much more than just a skillful showcase of a product. It's the setting that showcases its uniqueness, benefits, and value. A truly great product video goes beyond mere specs and makes viewers feel why they need it in their lives. Every detail, every feature is not only depicted but presented in a true-to-life context that evokes emotion and creates desire.
CASE STUDY
Isn't there an app for that? One that has it all
There are things to be proud of. And occasionally, you should do so publicly.
Commerzbank's entirely new mobile banking app, developed in-house, opens up a whole range of new possibilities for users. And we were allowed to talk to the people who made it possible.

CASE STUDY
Eine Geschichte von Vietnam bis auf deinen Teller.
One of the things we really enjoy is when we get to showcase not only incredibly good products, but also the great stories behind them. Like in the case of Selva Shrimp.
One of the things we really enjoy is when we get to showcase not only incredibly good products, but also the great stories behind them. Like in the case of Selva Shrimp.
MORE PRODUCT VIDEOS
How is a good product video made? Our shared journey
What does your product do? How does it make life better for your target audience? Or easier? Or more exciting? We take the time to truly understand you, your product, and the needs of your audience. We believe in making a personal connection and developing a deep understanding of what you want to communicate. It's not about facts and figures - it's about feeling the heartbeat of your brand and understanding the needs and wants of your target audience.
Most of our projects cost around 10,000€ and take an average of 2 shooting days to complete. But every project has different requirements, and not every timeline fits every client. That's why we give you a clear and transparent quote up front, tailored to your needs. And we define with you how long the journey will take and when we will take each step with you, in order to manage all your resources responsibly.
Now that we know everything about you and what you need from your commercial, we begin to develop a concept that captures the essence of what you have to offer. We develop a story that connects emotionally with the needs of your audience. Our concept presentation gives you an accurate sense of what you'll get from us. With memorable scripts and visual and audio moods, we bring the movie to life for you before we shoot it.
Tough question. Do we shoot on location or at a studio? With staff or do we need actors? Do we shoot at night, or do we do aerial shots? These are all exciting questions, but fortunately, you don't have to worry about them. We take care of all aspects of pre-production, to ensure a smooth shoot.
This is, of course, the best part of any ProductionIt's on set where the real magic begins, where we work together to bring your vision to life. Every detail is meticulously planned and executed. The lights are set. The camera is adjusted. We rehearse the scenes, and then we're ready to go. There are always breaks between scenes to prepare for the next one. Plenty of time to discuss what we have experienced and for spontaneous ideas. If they fit into the concept. After all, we need to make sure the scenes are consistent with your brand story and evoke the desired emotions.
Post-production is where we refine the footage. We adjust colors, and add sound and music to bring your story to life. We also add captions, and text overlays for titles, subtitles, or other information. During the edit, we adjust the rhythm and mood of the narrative, making sure each image and sound contributes to a cohesive overall narrative. And you're welcome to look over our shoulders as we do it. We'll fine-tune the movie with you in a series of steps to bring you along for the ride.
Having a film on your website or even being able to show it at trade shows and events is great. But these days, a film doesn't always have to be a film. It can be a TikTok. Or a pre-roll on YouTube. We'll show you how to leverage your film across all media and create meaningful snippets of your film so you can engage your audience on a variety of channels. Short snippets, a trailer or outtakes are great for social media communication.
Get to know us!

"We launched our new banking app with a cool movie at Commerzbank, which was really well received by everyone."

"Really good people at ROCC. The films are top quality. Strong ideas and super camera."

"The pictures are awesome. Turned out really great."

"Good guys with a fantastic sense of beautiful imagery and entertaining storylines. The end results speak for themselves!"

„They always do an amazing job. And they provide lots of creativity in storytelling development.“

"We were able to turn our complicated business idea into a very emotional and highly professional video. Despite tight timing. Without the flexibility and professionalism of ROCC Film, we would never have done it! Thank you!"

"A young, creative, energetic and insanely fast and sensitive film production that you certainly don't find very often."
Free consultation for your next product video
1. Get in touch by email, phone or contact form.
2. Together we will work out the perfect story.
3. And create the right film for every budget.
The ROCC Film Team is looking forward to meeting you!
-> +49 30 552 13657