Corporate film for Barefoot Living One film carries the entire brand relaunch.
Two shooting days on Mallorca, one sit-down interview and a founder who tells his own story: the corporate film that carried the Barefoot Living relaunch.
A brand with a founder's face needs closeness.
Barefoot Living is Til Schweiger's lifestyle brand. It grew out of a simple question: viewers of his films kept asking where they could buy the furnishings. In 2020 Social Chain AG took over the brand and Schweiger stayed its face. For the relaunch, Social Chain came to ROCC Film.
In 2021, Berlin film production company ROCC Film shot the brand's corporate film on Mallorca in two days: 1:35 minutes, plus social media versions in 9:16 and 1:1, product videos and the photos for the new homepage. Target audiences: end consumers and investors.
„We give reasons for our recommendations, the client decides. That is how trust grew before the first scene was in the can.“
Two test shots that decided everything.
Til Schweiger directs and produces major feature films himself. When the team from Berlin arrived, he held back at first. He had picked a spot for the interview. Our cinematographer Christoph Wieczorek saw a better one and suggested two short test shots, both spots, then decide together. Schweiger looked at the images and chose the other one himself. It was the first thing we did that day, and from then on he trusted the team completely.
That trust opened doors the shooting schedule never listed. The plan covered only his best friend's finca. Then Schweiger wanted to shoot at his own place too: the donkeys, the lemon grove, a spontaneous shower scene. We shot in summer on purpose, handheld, with a Blackmagic 6K and old Nikon stills lenses. Small team, big light.
Barefoot Living used the film everywhere and the brand gained real momentum. To this day, clients still mention this exact film to us.
„The first two shots of the day were the most important ones.“
Corporate film for a lifestyle brand: seen in the film.
A lit sit-down interview in which Til Schweiger tells the story of his brand. Alongside it, everyday life on two fincas: meals with family and friends, the donkeys, the lemon grove and a spontaneous shower scene.
01 · The sit-down interview at the finca
02 · The donkeys everything revolved around
03 · The spontaneous shower scene
04 · The brand's tableware on the table
What ROCC Film took on for Barefoot Living.
Social Chain brought the brand, we took charge of the entire film.
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