ROCC Film

Corporate film for Barefoot Living One film carries the entire brand relaunch.

Two shooting days on Mallorca, one sit-down interview and a founder who tells his own story: the corporate film that carried the Barefoot Living relaunch.

Image Film D2C brand Mallorca · 2021

A brand with a founder's face needs closeness.

Barefoot Living is Til Schweiger's lifestyle brand. It grew out of a simple question: viewers of his films kept asking where they could buy the furnishings. In 2020 Social Chain AG took over the brand and Schweiger stayed its face. For the relaunch, Social Chain came to ROCC Film.

In 2021, Berlin film production company ROCC Film shot the brand's corporate film on Mallorca in two days: 1:35 minutes, plus social media versions in 9:16 and 1:1, product videos and the photos for the new homepage. Target audiences: end consumers and investors.

Til Schweiger laughs with his best friend at the set table of his finca in Mallorca.
Til Schweiger sits relaxed at the set table in the garden of the finca. Til Schweiger with his daughter and dachshund puppy on the bed at the finca.

„We give reasons for our recommendations, the client decides. That is how trust grew before the first scene was in the can.“

Christian Martin Schäfer

Christian Martin Schäfer

Founder & Director · ROCC Film

Two test shots that decided everything.

Til Schweiger directs and produces major feature films himself. When the team from Berlin arrived, he held back at first. He had picked a spot for the interview. Our cinematographer Christoph Wieczorek saw a better one and suggested two short test shots, both spots, then decide together. Schweiger looked at the images and chose the other one himself. It was the first thing we did that day, and from then on he trusted the team completely.

That trust opened doors the shooting schedule never listed. The plan covered only his best friend's finca. Then Schweiger wanted to shoot at his own place too: the donkeys, the lemon grove, a spontaneous shower scene. We shot in summer on purpose, handheld, with a Blackmagic 6K and old Nikon stills lenses. Small team, big light.

Barefoot Living used the film everywhere and the brand gained real momentum. To this day, clients still mention this exact film to us.

„The first two shots of the day were the most important ones.“

Corporate film for a lifestyle brand: seen in the film.

A lit sit-down interview in which Til Schweiger tells the story of his brand. Alongside it, everyday life on two fincas: meals with family and friends, the donkeys, the lemon grove and a spontaneous shower scene.

Til Schweiger laughing during the sit-down interview at the finca on Mallorca.

01 · The sit-down interview at the finca

Til Schweiger feeding the donkeys with friends at his finca on Mallorca.

02 · The donkeys everything revolved around

Til Schweiger showering in the outdoor shower under open sky.

03 · The spontaneous shower scene

Ceramic tableware from the Barefoot Living range on the table with lemons.

04 · The brand's tableware on the table

What ROCC Film took on for Barefoot Living.

Social Chain brought the brand, we took charge of the entire film.

01 Developed the concept, story and storyboard
02 Organized the shoot on Mallorca with a small team
03 Directed on set: sit-down interview and everyday scenes with Til Schweiger
04 Handheld camera setup: Blackmagic 6K with vintage Nikon lenses
05 Editing, color grading and sound design
06 Social media versioning in 16:9, 9:16 and 1:1
07 Product videos and photos for the new homepage
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roccfilm.de · Portfolio · Corporate film Barefoot Living Published · Updated