Social Media Content · Berlin
Social media content that stands out and sticks
Reels, Shorts, Stories and ads: we produce clips that hit home in the first few seconds and keep your brand visible on a regular basis. One shoot day creates content for weeks.
- 5,0 ★ Google rating
- 20+ Years of experience
- 250+ Film Projects
Companies that trust us
01Brief overview
What is social media content?
Short, sharp and on point in the first few seconds: that's how your clips secure attention in the feed.
Social media content means short, platform-ready videos for Instagram, TikTok, LinkedIn and YouTube: usually vertical 9:16 and rarely longer than a minute. Where a single Image Film tells your story once, social media content aims for regular visibility: Reels, Shorts, Stories and ads that work in the feed right away, often even without sound.
ROCC Film produces this content as a full-service production company from Berlin — from idea and concept through shooting to editing in every relevant aspect ratio. That way, one shoot day turns into multiple clips you can roll out over weeks.
For Porsche Customer Racing, for example, we produced motorsport content as Instagram Stories for their channels. And if your clips are meant to run as paid ads, we draw on our experience from Commercial production.
02What we produce
Organic, paid or from your existing footage
Three routes to regular visibility: we shoot new material, adapt it for ads or get more out of the footage you already have.
Reels, Shorts and Stories
Organic content in vertical format: clips that show what it's about in the very first second and keep your brand in the feed week after week.
Social Ads
Paid delivery is unforgiving: ads have to work without sound. We deliver variants for each platform so you can test what actually performs.
Clips from existing footage
Image films, commercials or event footage: we cut them into a series of short clips, vertical, with subtitles and a fresh opening.
03Insights
Insights from our social media productions
Real stills from our productions — a look at the style, standards, and signature of ROCC Film.
Fashion film, charity campaign, product video: three productions, one standard. Every frame has to hold up in the feed, even small, even muted, even as someone scrolls past.
TV spot
04Example · Ostrom
Ostrom: the cutdowns became the winning video online
Not a model but Dieter, 70, an electric taxi driver from Berlin: his own words carry the 15-second spot on linear TV. Online, the cutdowns won the race and became the campaign's winning video.
- A real customer instead of a casting face
- 15 seconds for TV, cutdowns for online
- One shoot, formats for every channel
05Our process
Your clip series in four steps
- Week 1
Briefing and concept
In a free initial consultation we clarify channels, target audience and message. In the concept we define which setups we shoot and how many clips they turn into: the basis for a feed that carries you for weeks.
- usually 1 shoot day
Shoot
We shoot every setup so it can later be cut into several aspect ratios. One focused shoot day replaces many one-off productions across the year.
- Weeks 2 to 3
Edit and versions
From the footage we build the versions for each channel: vertical format, subtitles and an opening that lands in the very first second. You approve the clips with three revision rounds.
- at campaign launch
Delivery
You get every clip in the right aspect ratio for its platform, staggered over several weeks if you wish. That keeps your channel visible, all from one single shoot.
Free initial consultation
Want regular visibility without shooting every week?
20 minutes on the phone: we listen, tell you what one shoot day can deliver for your channels, and give you a realistic budget range. No strings attached.
References
How our clips have put brands in the feed
Image Film
An umbrella-brand film for over 150 education providers that the partners adopted themselves.
Image Film
An image film that shows who you're dealing with at Berlin Bytes.
Image FilmA film that makes quiet work visible.
Image Film
A brand film makes STOKR's tokenization product tangible and credible.
Recruiting Films
Elke's path at Kenvue: why switching between marketing and sales opens up a career
Recruiting FilmsHannah makes brand management visible: the marketing career behind Kenvue's brands
06The team
Get to know us
The people who advise you are also the ones on set. A dedicated team carries your clips from idea to rollout.
07Client testimonials
When clients are happy, they say so
ROCC Film is an absolutely awesome production agency. We work as a partner with my agency W&S Epic Online-Marketing and have had only positive experiences.
The result was really strong — an event film that perfectly captures the atmosphere and the content. ROCC Film accompanied our training on fire safety measures and fire extinguishers. A wonderfully straightforward collaboration.
Excellent collaboration with ROCC Filmproduktion! We worked on a corporate film for our company and were thrilled by the professionalism and creativity of the team.
08At a glance
Social media content: the key facts
Social media content means short, platform-ready videos for Instagram, TikTok, LinkedIn and YouTube: usually vertical 9:16, rarely longer than a minute and often easy to follow without sound. ROCC Film produces these clips as a full-service film production company from Berlin, from concept and shoot to the edit in every aspect ratio. One shoot day yields several clips for weeks of regular visibility.
Prices derived from real ROCC quotes from 2025/26, formats and lengths from more than 250 projects.
As of August 2026
- Costs
- from 3.000 EUR net
- Additional shooting day
- 3.000-6.000 EUR
- Clip length
- 15-60 seconds
- Formats
- 9:16 · 4:5 · 1:1 · 16:9
- Platforms
- Instagram · TikTok · LinkedIn · YouTube
- Revision rounds
- 3 included
- Production
- Berlin, working across Germany
09Frequently Asked Questions
Frequently Asked Questions About Social Media Content
What does social media content cost?
At ROCC Film, entry pricing starts at 3.000 euros net. The price depends on the number of clips, shoot days, locations, on-screen talent, animation and the number of cut versions per setup; each additional shoot day costs 3.000 to 6.000 euros net, and beyond that, scope and effort decide. One shoot day that yields several clips uses your budget better than many one-off productions spread across the year. You can get a first estimate with our Cost calculator for video productions or directly in your initial consultation.
Which formats does social media content need?
The standard is the vertical format 9:16 — it works for Instagram Reels, TikTok, YouTube Shorts and Stories. For the classic feed, 4:5 and 1:1 are added, and for YouTube, websites and trade fair screens, 16:9. We plan the shoot so that one motif can later be cut into several aspect ratios, instead of filming each platform separately.
How long should a social media clip be?
Most clips run between 15 and 60 seconds. Reels and TikToks often work from as little as 15 seconds, YouTube Shorts up to 60, and LinkedIn can afford to be a bit longer. More important than length is the opening: the first second has to show what it's about, or people scroll on.
What is the difference between an image film and social media content?
An image film tells your brand's story once, at full length; social media content plays it out in many small pieces. The image film lives on your website, in your pitch and at trade fairs, while social media clips are built for the feed and the algorithm: short, vertical, easy to follow without sound. The two work hand in hand: a shoot day for the Image Film can also yield additional social cuts.
Which platforms do you produce for?
Mainly for Instagram, TikTok, LinkedIn, and YouTube. The platform determines format, length, and tone: on TikTok and Instagram, a fast, personal opening counts; on LinkedIn, it's more about substance and credibility in a B2B context. We define which channels we're producing for before the shoot, so every clip fits where it runs.
Can you cut social media clips from existing footage?
Yes, in many cases. If you already have image films, commercials or event footage, you can often cut a whole series of short clips from it — in vertical format, with subtitles and a new opening. Whether your material is suitable depends mainly on resolution, framing and audio quality. Send us the files and we'll tell you honestly what can be made from them.
10Transparent pricing
What does social media content cost?
We calculate every project individually. These three tiers show how you get started with social media content and what comes next as your channels grow.
The quick start: a compact shoot or a clip series from your existing footage.
- Concept and content plan
- Compact shoot or edit from existing footage
- Versions in vertical and horizontal formats
- Subtitles and three revision rounds
Several setups across several shoot days: a series that fills your content calendar for months. Each additional shoot day runs at 3.000 to 6.000 EUR net.
- Several shoot days and locations
- Clip series with a recognizable look
- Formats per platform, designed to work with and without sound
- Staggered delivery to match your content calendar
Social ads campaigns with casting, animation and many cut versions. No upper limit.
- Casting, locations and production design
- Animation as needed
- Ad variants for testing
- All aspect ratios and lengths
As of August 2026