Social media content for Porsche Customer Racing An exclusive experience fades. If no one captures it.
Porsche Customer Racing shows the brand's best customers what they can experience in motorsport: the pit lane, the teams, the race up close. We were there with the camera over several years and turned it into content for the feed.
An experience you have to be able to share.
Porsche gives its best customers access to a world that usually stays closed: professional motorsport, up close. The pit lane, the drivers, the machines, the tension of a whole race weekend. An experience that is overwhelming in the moment and hard to hold on to afterwards.
That is where the content comes in. Over several years we were trackside for Porsche Customer Racing, from Le Mans to Spa. We covered the races and turned the material into something that brings the fascination into the feed. This film is one piece of it: the GT2 Supersportscar Weekend, with the Porsche 935 and the force of a full grid.
„A race weekend is over at some point. The feeling of it has to stay.“
Why you travel to Le Mans for a feed.
You cannot restage motorsport. You have to be there when it happens. So over several years we sent camera crews to the track, to the big Porsche weekends. Le Mans across the full 24 hours, in rain and at night. Spa with its famous corners. Always close to the cars, the teams and the moments nobody plans.
That material became a large volume of social media content for Porsche Customer Racing, above all for Instagram. Short, fast formats that carry the pace and exclusivity of a race weekend. Exactly what a brand's best customers should feel.
Between Porsche and us stood the Berlin agency Rethink Everything. Our part was what only happens on site: the images. Camera at the track, under real racing and weather conditions, in a quality that still looks big in a small feed.
„You cannot drive a race twice. But you can feel it twice.“
Seen in the film.
The GT2 Supersportscar Weekend: the Porsche 935 and the 911 GT2 RS Clubsport, a full grid, the pit lane and the track at Spa. Fast cuts, real teams, real tension and the cheering afterwards. A reel that conveys in seconds why professional motorsport is such a special experience for Porsche customers.
01 · The moment a race comes together
02 · In the pit lane, where nobody else gets to go
03 · The teams and drivers up close
04 · A paddock full of Porsche
What ROCC Film took care of.
Camera at the track, over several years, for the social feed of Porsche Customer Racing.
