TV commercial for Swatch / Flik Flak Kids' watches, speed, colours: a TV spot for Flik Flak.
Flik Flak, Swatch's children's brand, teaches kids how to tell time in a fun way. For the 2021 collection, we shot the TV commercial and used the same footage to co-produce social media content.
A commercial for kids that wins over parents
Swatch has been setting trends for decades, and its children’s line, Flik Flak, adds new colorful touches with every collection. The challenge for the 2021 collection commercial: to showcase the watches in 32 seconds in a way that makes kids want them and helps parents understand why they’re more than just toys.
The commercial uses no words: the pace, music, colors, and the watches themselves tell the story. Various social media posts were also created from the same shoot to ensure the campaign has a consistent look across all channels.
One shoot, one campaign, all channels
Brands like Swatch think in terms of campaigns, not individual videos. That’s why the shoot was planned from the start to produce not only the TV commercial but also social media content: the same visual style, the same energy, and formats tailored to each channel.
This is the approach we consistently recommend to our clients: A well-planned production day yields an entire package of assets, not just a single video.
Featured in the spot
The 2021 Flik-Flak Collection in motion: watches, colors, and details in rapid succession, accompanied by music instead of a voice-over. A commercial that works internationally because it doesn't need words.
01 · Playful from the very first second
02 · The collection's style and colors
03 · A shower of confetti
04 · Energy for a handstand
What ROCC Film did for Swatch.
A product shoot planned for more than one video.
