How long does a commercial film production take?

A simple and understandable question with a complicated answer.Because it depends.A movie needs more than the actual shooting days. A lot of preparation is necessary beforehand and then the raw material has to be cut and edited. While a feature film in Europe and the USA, for example, “only” requires 50-100 days of shooting, in many cases it takes several years for a film to go from the initial idea to the cinemas. Of course, this is different for a 10-second to 10-minute commercial than for a feature film. But even with 1-10 days of shooting, it still takes longer with pre- and post-production. But how long exactly?

What does the duration of an advertising film production depend on?

It's almost impossible to say and would be unprofessional for a high-quality production, as the duration of the production depends on almost countless factors. Of course, it depends on what the client wants to show in the film.For example, are days of filming in a particularly large number of locations necessary?Are particularly elaborate animations to be created after the shoot? Should it be a detailed image film, a product film or rather a pure advertising film for the company? In short, preparation, shooting and post-production.But it doesn't end there.As a rule, the client is shown the rough version of the film and can express any revision requests at this point.

How can the duration of production be reduced?

If it is a rather simple advertising film production with the appropriate budget and everything runs smoothly, then an advertising film can be completed in 1-2 weeks.But the opposite is also not uncommon.In particular, if agreements with the client take a particularly long time, the budget is set too low or special revisions are to be made, it can quickly take several months.This leaves us with a strong “it depends”. If you want to reduce the duration of the production, quick agreements, an appropriate budget and an immediate start to the project are the way to go.We start together by finding out what is needed and what the requirements are.The scriptwriter can then create a suitable script with appropriate storytelling.Production does not begin until the script has been approved by the client. A quick decision without requests for revisions naturally reduces this time. During production, the number of shooting days and the type of locations are important. If, for example, special internal locations are to be used that require lengthy pre-registration in the company, then this step can be delayed. After production, the film is edited and post-produced. The final step is approval by the customer.

Your need to produce a commercial?

Are you interested in your own advertising film production for your company? Then please contact us. We will be happy to advise you and, depending on your ideas, we can also estimate the approximate time required for the corresponding film production. Write us an e-mail