The organization of pre-production

Planning comes before shooting. No good result without a clear concept. The first step in pre-production is to develop an idea for the film production. What is the aim of the film production, e.g. why does the client want to have an image film made? Which target group should be reached? What information about the company, brand, service or product should be conveyed? Questions upon questions, without which no filming can take place. The storyboard gives the client and the production team an impression of the finished film. The concept is outlined frame by frame, including the planned texts. This allows the film production to be tailored precisely to the customer. Customer satisfaction is ensured even before the first shoot. With the storyboard at the heart of the production, we move on to the shooting schedule. Which scene will be shot how, when and where? Which locations need to be booked? Which employees or actors need to be provided? Are there any props needed? All these questions are clarified during pre-production.

Sequence of shooting in production

The actual production now “only” consists of the filming. The authentic realization of the pre-production begins. The technical quality is ensured by the lighting, sound quality and the cameras used. Perspectives and content have already been resolved in the storyboard and shooting schedule. Scenes are often shot several times for an authentic video, so there are more opportunities to achieve the best possible result later during editing. Production is merely the implementation of planning, but improvisation can still take place on set. However, the aim is to stay as close as possible to the plan approved by the client and producer.

From video editing to post-production delivery

After the shoot is before the edit. The film is in the can, now it's time to cut the individual shots into the perfect movie. The team combines sound and images to create a harmonious overall picture. In several steps, the rough cut becomes the finished result. Now the film is “finished”. Together with the client, the created image film can be slightly adjusted if necessary. But then it's time to market it. The film is finally played out. We hope that these explanations of the film production process have helped you. If you have any questions or would like to produce your own film, please do not hesitate to contact us.