10 ways a recruiting film can improve your employer branding

• Emotional appeal to the target group
• Authentic insights into the company
• Strengthening the corporate culture
• Promoting employee loyalty
• Increasing visibility in social media
• Differentiation from competitors
• Addressing passive candidates
• Visualization of career opportunities
• Improving the applicant experience
• Increase brand loyalty
• In conclusion:
• Frequently asked questions

Berlin offers many different backdrops as filming locations - urban scenes and modern office buildings that can be perfectly integrated into films. A well-made recruiting film pushes your Employer branding and helps with the targeted approach of qualified talent.

Here I explain how you can make a recruiting film in Berlin and give you tips and examples to inspire you.

1. emotional appeal to the target group

The recruiting film must grab people from the outset and appeal to them emotionally. Emotional stories create a connection to applicants, offer authentic insights and give direction to the prospect.

Simply tell the story of an employee who has developed within the company - both professionally and personally.

The right pictures and suitable music create the right emotions. Closeness is also created by a look behind the scenes - scenes from our day-to-day work or a casual team photo will do the trick.

If I combine this with light or lively music, the right mood is created.

Focusing on values and corporate culture speaks directly to your target group. Personal interviews and sound bites bring applicants really close to the world of work.

This is why 81 percent of employers believe that video content can increase the number of applicants.

2. authentic insights into the company

With a recruiting film, applicants see real employees and their everyday lives. This conveys a real picture and helps potential employees to better imagine working for you. Be it at a team meeting, at the workbench or in the home office - such scenes make the working environment tangible.

Here, a developer explains what he's working on... My customer advisor chats with me.

I'll introduce you to various departments and their tasks. Take a look at IT, the Productionmarketing... there are so many people working together in your company. This gives you an insight into the structure and dynamics of the company.

Behind-the-scenes footage gives us a peek behind the scenes of how the movie is made. Packing real orders or attending a product development meeting gives you confidence.

Visual stories simply show what our corporate culture and values are like, and that somehow makes applicants feel better.

3. strengthening the corporate culture

Recruiting films totally strengthen the corporate culture. They create a sense of community because shared values and goals are at the forefront. This develops into a strong "we-feeling".

Communicating your values authentically increases employee loyalty by 29%. Videos of team events or casual employee interactions give a realistic impression of team cohesion.

Such scenes generate trust and appeal to candidates who are the right fit for the company. Employee testimonials with a positive working atmosphere are then also really emphasized.

Of course, development opportunities should also be emphasized so that talented people remain motivated in the long term. 77 percent of applicants pay total attention to the corporate culture.

A clearly communicated, growth-promoting environment is important, no question about it. Authentic videos that creatively demonstrate values also filter out ideally suited candidates.

4. promotion of employee loyalty

Recruiting films create loyalty by arousing emotions. Stories of employees who have made a breakthrough in the company not only attract new applicants, but also strengthen the sense of belonging among old colleagues.

For example, the video of a colleague who has risen from intern to team leader and offers real inspiration.

Employee development programs show that you care about your employees. Whether it's a training program or mentoring - such initiatives train and qualify so that talented people remain loyal to you.

Without open communication, there is simply no atmosphere of trust. Recruiting films can reinforce this by giving a real insight into your day-to-day work and the culture.

Making your employee successes and milestones visible makes you proud and motivates you. If you make anniversary videos or project celebration videos, for example, this brings joy and shows that you value your people.

5. increase visibility in social media

You can reach a broad target group with recruiting videos on social media channels such as Instagram or LinkedIn. Short, snappy videos work best, the shorter and more precise the better - for example, a 30-second clip about your corporate culture or an exciting project.

You simply have to adapt the platform to your target group. Of course, viral trends and hashtags really boost your reach. If it's about current challenges or popular hashtags like #WorkLifeBalance or #CareerTips, more people will see the video.

Such trends appeal particularly to young people who are active on social media. Engagement comes from interaction. Replying to comments or simply sharing a post - this shows your company from its personal side.

Teasers that are appealing, i.e. a small excerpt that arouses curiosity, ensure that viewers click on the whole video.

6. differentiation from competitors

Unique, which highlights the strengths and shows what really makes the company special. The recruiting film can specifically advertise the unique selling points - such as innovative working methods or sustainable projects.

This clearly sets them apart from their competitors.

Alternatively: Unique, which highlights the strengths and shows what really makes the company special. The recruiting film can specifically advertise the unique selling points - such as innovative working methods or sustainable projects.

This makes them different from their competitors.

The film thrives on creative storytelling. There are also short, relaxed interviews or everyday insights from employees, such as a look behind the scenes at team events or the exciting project that makes everyday working life so special.

Special values such as team spirit, flexibility or diversity should simply be there. Such aspects appeal to applicants emotionally and make the corporate culture somehow tangible.

Wit and a relaxed approach make us likeable. A good example is the funny beginning of the film, which shows that people in my company are professional, but also remain human.

7. addressing passive candidates

Recruiting videos appeal directly to passive candidates. The content picks up talents who are not looking for a job. You should therefore address both active and passive job seekers.

Social media such as LinkedIn, Instagram and TikTok are exactly where your potential applicants like to hang out. Real videos that show what the corporate culture and working environment are like create trust and arouse interest.

Emotional messages really make a difference with passive candidates. Stories from everyday working life or personal experiences of colleagues are more captivating than mere facts.

For example, a colleague could talk about what it is about his team that gets him going.

Targeted advertising is the way to reach this target group. Advertising makes recruiting videos visible on Instagram or TikTok. This increases the chances of talented people discovering your company.

8. visualization of career opportunities

Career paths are best shown when they are clear. Show different positions and possible career paths so that you can see what opportunities there are in the company.

For example, you can start as a junior manager and eventually take on a management position. Graphics and animations make even complex things easy to understand.

For example, you can use a flow chart from trainee to manager. Animated diagrams then show you the various options for further training.

Personal success stories from employees create a connection. A video interview with a team colleague who talks about his development shows directly how such opportunities can be used.

Support such as mentoring programs or training budgets should also be mentioned. Specific details such as an annual training budget of 1,000 euros make such offers really tangible and attractive.

9. improvement of the applicant experience

Videos make the application process transparent and totally user-friendly. A cool design, intuitive navigation and an optimal user experience will easily attract your applicants to your career website. Your company will make a super professional and inviting impression on first contact.

How common questions can also be answered well in short videos. This reduces uncertainty and provides targeted support for applicants. For example, a video explains the job interview process, which provides clarity and takes away applicants' nervousness.

Creative concepts that reflect your ideas convey an authentic image of your company. Efficiency is also appreciation. Applications are transferred directly into the system - thanks to automated processes.

We also deliver cool content that creates positive expectations. We simply work with your IT team to make sure everything runs smoothly.

10. increase brand loyalty

Recruiting films rally around your brand and create an emotional bond - because they show your company values in a simple, direct and unmistakable way. Values such as teamwork, sustainability or innovation are the focus and can attract the right applicants.

As the head of a strong company, you have twice as good a chance of attracting qualified talent. Videos are a great way to show your own story or mission. Real insights - what a day in the office looks like or what the employees say - make things more credible.

Creative and authentic messages help people to identify with the corporate culture. If applicants can identify with the message, they simply fit in better with the team. Only through regular communication will the brand be remembered.

93 percent of companies that use personalized videos have increased their application rate. A cool recruiting video makes a huge difference, doesn't it?

In conclusion:

The recruiting video provides real added value. You not only reach potential applicants, but also strengthen the bond with your current employees. It shows who you are as a company and gives honest insights into the team and your values. This sets you apart from others and ensures that you get more attention - on Facebook, Twitter and so on. It's great for attracting passive candidates too.

Careers become more tangible, applying is easier with clear images and real stories. You strengthen your brand, which creates loyalty that goes beyond the first impression.

Would you like to know how a recruiting film can help you achieve your goals? Just get in touch! We'll help you get your story across properly!

Frequently asked questions

Why is a recruiting film in Berlin particularly effective?

... a recruiting film in Berlin stands out from the crowd. This is a hot talent market in the city, a film shows your corporate culture in an exciting way. It attracts talent - both active and passive.

How does a recruiting film appeal to passive candidates?

A recruiting film, as an important part of professional personnel marketing, arouses the interest of potential applicants who are not actively looking around with emotional, authentic messages.

How does a recruiting film improve the applicant experience?

A recruiting film is an important tool for showing potential applicants what you're like before they even contact you. This creates trust, clarifies expectations and ensures a cool connection right from the start.

Can a recruiting film increase visibility on social media?

Yes, fuss! Videos simply perform better on Instagram or LinkedIn than text. A well-made recruiting video is shared, liked and reaches more potential trainees or employees, with whom you can then talk directly.

How does a recruiting film strengthen the corporate culture?

Your recruiting film, an important tool for employer branding, shows your values and vision. It gives outsiders an insight into the team and motivates potential applicants.

What advantage does a recruiting film offer over competitors?

A professional image film will set you apart from the competition. Show talent what makes your employer so unique - with authentic images and stories.

How does a recruiting film visualize career opportunities?

With a recruiting film that shows potential applicants how they can grow with you, employer branding is made tangible and motivating through real examples and success stories.