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Your experts for brand communication and everything film
Our passion is to position brands sustainably in the minds of the target group - primarily with the medium that we love so much: Film. In recent years, however, more and more clients have approached us with the question of whether we can also support them in advance, for example in finding the brand strategy or writing the script.
1. Brand strategy
A strong brand is at the heart of every successful project. We develop customized brand strategies that communicate your values and visions clearly and convincingly.
2. Brand Storytelling
Stories are the core of every brand. We create captivating brand stories that appeal to your target group emotionally and position the brand sustainably. From this, we develop the right script and storyboard for your film.
3. Pre-production
Careful planning is the key to a successful shoot. We take care of all aspects of preparation, from location scouting to casting and the creation of detailed storyboards and production plans.
4. Production
Your vision becomes reality here. With state-of-the-art technology and an experienced team, we stage all content perfectly. Frame by frame, we work with you to create a brand world that captivates your target group.
5. Post-production
The finishing touches for your project. In our state-of-the-art editing and color grading studio, we refine the filmed material - from color correction to special effects and sound design.
6. Media Strategy
An effective media strategy is crucial to getting your message across perfectly. We plan and implement media campaigns that increase awareness, maximize reach and target specific audiences.
CASE STUDY - Federal Ministry of Labor and Social Affairs
As the highest federal authority, the BMAS is responsible for the areas of labor market policy, labor law, protection and medicine, pensions and social security, the integration of people with disabilities as well as labor and social jurisdiction. As an agency, we have been providing strategic advice and filming for internal and external communications for over two years.
Challenge:
For the biggest reform of social legislation in the last 20 years - the Citizen's Income - all employees of the job centers and employment agencies had to be informed in advance and motivated for the change. At the same time, the population's perception of the benefits of the Citizen's Income was to be positively changed.
Performance:
Strategy, storytelling and comprehensive film production. We provide holistic support for the BMAS, develop communication strategies, find suitable narratives for complex topics and write the scripts. Here in particular, it was important to carry out detailed research, produce high-quality results and sensitively illuminate the emotional side of political discussions.
Result:
A new spirit of optimism. Our films arouse emotions and influence behavior. The applause at internal events in difficult times demonstrated our success. We have created new motivation both internally and externally and promoted a better understanding of complex issues through positive examples.
"The collaboration is excellent. And is becoming more and more effective."
Sascha Kummer - Government Councillor
Federal Ministry of Labor and Social Affairs
- Comprehensive support for internal and external communication
- Strategic consulting for political issues
- Information and motivation for BMAS employees
- Development of film narratives for complex topics
- Over 50 films and social media assets
Three films from over 50 assets produced
Brand strategy - A clear plan for growth
Together with you, we develop a clear plan on how to inspire the right audience at the right time and in the right place with your brand story and the corresponding film. We define clear goals and produce measurable results.
“The most important part of a story is the audience”
Dominic Cantzler
Marketing Strategy Consultant
- Set the right goals.
- Understanding the target group.
- Inspire the target group.
Setting the right goals
Together with you, we will set goals that are in line with the overall strategy and fit in with your existing advertising budget. If you do not yet have a fixed budget, we will also be happy to advise you on which goals can realistically be achieved with which budget. At the same time, we define meaningful key performance indicators (KPIs) to precisely evaluate the success of your campaigns.
Understanding the target group
We carry out a comprehensive target group analysis with you and examine demographic characteristics, behavioral patterns, preferences and media usage. The better we understand the target group, the better we can identify suitable touchpoints to address them.
Inspire the target group
We develop a content strategy that emphasizes your brand message and appeals to the target group on various levels. We ensure that the content generates the desired engagement.
What our customers say
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BRAND STORYTELLING - Becoming more successful than Hollywood
Resonance with the target group is the strongest force in storytelling. Hollywood uses them to get audiences excited about the heroes of their films. Brands like Nike and Apple use them to get people excited about their products. And we can help you with that, get to know the simple tricks they use and apply them to your company.
“Strong brands generate resonance”
Danny Wünsch
Brandcoach & Creative Director
- A clear mission and vision for your brand
- A strong positioning
- A characterization according to Myers Briggs
- The Golden Circle, Simon Sinek (your Why, How, What)
- Archetypes according to C.G. Jung
Hollywood's recipe for success
In an extraordinary workshop, we will develop your brand personality using the same principles that Hollywood uses to create its heroes. The workshop can take place in one long session on site or remotely or be divided into several small exercises. It is important that all key stakeholders are present in order to achieve the most holistic brand image possible.
The true core of your brand
The workshop is followed by a detailed analysis of the results. We will go through the individual exercises from the workshop with your decisions and together you will draw the right conclusions for your brand.
Bringing the brand to life
The analysis results in the brand booklet, which illuminates your brand personality from different perspectives and makes it tangible for you in everyday life.
MEDIA STRATEGY - Achieving more with less
We show you how you can generate the maximum output from your advertising budget and make sure to constantly optimize the performance of your communication. Because before a film can resonate emotionally with the target group, it has to reach them in the first place.
“The best film is worthless if no one sees it.”
Christian Martin Schäfer
Creative Director
- The perfect medium.
- Maximum ROI.
- Further increase performance.
The perfect medium.
There is the perfect medium for every target group and every message. And we will find it for you. To ensure that your campaigns achieve maximum impact, we develop a media mix that suits your brand and target group and supports the goals you have set.
Maximum ROI.
We maximize the return on investment through precise budget planning. We help you to allocate your budget effectively and use resources optimally to achieve the desired results.
Further increase performance.
We take care of maintaining and optimizing your marketing campaigns, continuously monitoring performance, analyzing data and making adjustments to ensure your campaigns achieve the highest possible success.
In the press: Current articles and mentions
We feel very honored when someone is interested in our work. Making films is what we love and do every day.
When others enjoy it, that's the best thing for us. Have fun reading!
