ROCC Film is an absolutely awesome production agency. We work as a partner with my agency W&S Epic Online-Marketing and have had only positive experiences.
Brand Storytelling & Strategy
Our passion is to position brands sustainably in the minds of the target audience – and we do this primarily with the medium we love so much: film.
What we can do
In recent years, more and more clients have approached us with the question of whether we can also support them in advance – for example in finding the brand strategy or writing the script. Today we accompany you holistically: from the first idea to measurable impact.
A strong brand is at the heart of every successful project. We develop customized brand strategies that communicate your values and visions clearly and convincingly.
Stories are the core of every brand. We create captivating brand stories that appeal to your target group emotionally and position the brand sustainably. From this, we develop the right script and storyboard for your film.
Careful planning is the key to a successful shoot. We take care of all aspects of preparation, from location scouting to casting and the creation of detailed storyboards and production plans.
Your vision becomes reality here. With state-of-the-art technology and an experienced team, we stage all content perfectly. Frame by frame, we work with you to create a brand world that captivates your target group.
The finishing touches for your project. In our state-of-the-art editing and color grading studio, we refine the filmed material - from color correction to special effects and sound design.
An effective media strategy is crucial to getting your message across perfectly. We plan and implement media campaigns that increase awareness, maximize reach and target specific audiences.
Companies that trust us
Case Studies
Real projects, real impact – how we create measurable results for our clients with strategy, storytelling and film.
Case Study · Corporate Film
For Bernina, one of the world's leading brands for high-quality sewing machines, we produced a video campaign with six individual films – authentic community stories that emotionally convey brand values and craftsmanship precision.
Case Study · Commercial
For the energy provider Ostrom, we developed a humorous multi-format campaign that makes complex energy topics simple, likeable and convincing.
Image Film
Case Study · Federal Ministry of Labour and Social Affairs
As the highest federal authority, the BMAS is responsible for labour market policy, labour law, pensions and social security. For over two years, we have been handling the strategic consulting as well as the cinematic design of internal and external communication.
Challenge: For the biggest social-law reform of the past 20 years – the Bürgergeld – all job centre employees had to be informed and motivated for the change.
Performance: Strategy, storytelling and comprehensive film production – from communication strategy through suitable narratives to the scripts.
Result: A new spirit of optimism. Our films awaken emotions and change behaviour – both internally and externally.
"The collaboration is excellent. And is becoming more and more effective."
Sascha Kummer · Government Councillor, Federal Ministry of Labour and Social AffairsBrand strategy
Together with you, we develop a clear plan on how to inspire the right audience at the right time and in the right place with your brand story and the corresponding film. We define clear goals and produce measurable results.
„The most important part of a story is the audience.“Dominic Cantzler · Marketing Strategy Consultant
Together with you, we will set goals that are in line with the overall strategy and fit in with your existing advertising budget. If you do not yet have a fixed budget, we will also be happy to advise you on which goals can realistically be achieved with which budget. At the same time, we define meaningful key performance indicators (KPIs) to precisely evaluate the success of your campaigns.
We carry out a comprehensive target group analysis with you and examine demographic characteristics, behavioral patterns, preferences and media usage. The better we understand the target group, the better we can identify suitable touchpoints to address them.
We develop a content strategy that emphasizes your brand message and appeals to the target group on various levels. We ensure that the content generates the desired engagement.
Brand storytelling
Resonance with the target audience is the strongest force in storytelling. Hollywood uses it to get audiences excited about the heroes of their films. Brands like Nike or Apple use it to get people excited about their products. And we help you get to know the simple tricks behind it and apply them for your company – with a clear mission and vision, a strong positioning, a characterisation according to Myers Briggs, the Golden Circle according to Simon Sinek (your why, how, what) and archetypes according to C.G. Jung.
„Strong brands create resonance.“Danny Wünsch · Brandcoach & Creative Director
In an extraordinary workshop, we develop your brand personality using the same principles with which Hollywood creates its heroes. The workshop can take place on site or remotely, or be divided into several small exercises – what matters is that all key stakeholders are involved.
The workshop is followed by a detailed analysis of the results. We will go through the individual exercises from the workshop with your decisions and together you will draw the right conclusions for your brand.
The analysis results in the brand booklet, which illuminates your brand personality from different perspectives and makes it tangible for you in everyday life.
Media Strategy
We show you how you can generate the maximum output from your advertising budget and make sure to constantly optimize the performance of your communication. Because before a film can resonate emotionally with the target group, it has to reach them in the first place.
„The best film is worthless if no one sees it.“Christian Martin Schäfer · Creative Director
For every target audience and every message there is the optimal medium. And we find it for you. So that your campaigns achieve maximum impact, we develop a media mix that suits your brand and target audience.
We maximize the return on investment through precise budget planning. We help you to allocate your budget effectively and use resources optimally to achieve the desired results.
We take over the maintenance and optimisation of your marketing campaigns, continuously monitor performance, analyse data and make adjustments – for the highest possible success.
References
ROCC Film is an absolutely awesome production agency. We work as a partner with my agency W&S Epic Online-Marketing and have had only positive experiences.
The result was really strong — an event film that perfectly captures the atmosphere and the content. ROCC Film accompanied our training on fire safety measures and fire extinguishers. A wonderfully straightforward collaboration.
Excellent collaboration with ROCC Filmproduktion! We worked on a corporate film for our company and were thrilled by the professionalism and creativity of the team.
I am very happy with the collaboration with ROCC. You feel in good hands and understood in your needs as a client. Our ideas were driven forward and developed appropriately.
We are absolutely thrilled with the collaboration! Several colleagues were filmed for our short videos, and everyone felt completely at ease — you can see that in the videos, too.
Excellent film production with creativity and professionalism! I had the pleasure of working with ROCC on a recently completed project — the result exceeded all expectations.
Client testimonials on video
