Free ROI calculator
In just a few clicks, estimate what return your video marketing can realistically achieve via YouTube, Meta, TikTok or LinkedIn – based on current industry benchmarks.
Methodology
Transparent instead of a black box: the calculator maps the real campaign funnel and subtracts your total investment from revenue — ad budget plus production costs.
What is video marketing ROI? Return on investment sets your video campaign's revenue against the total investment in production and ad spend. An ROI of 100 % means: you've doubled your stake.
Conversions = views × click rate × conversion rateROI = (revenue − total investment) ÷ total investment × 100Many ROI calculators ignore production costs. We add ad budget plus one-time production — only then is the return honest.
Every result appears as a conservative-to-optimistic scenario — the lower value factors in a 30% discount on revenue.
Views are calculated from your budget and the platform's average CPM — you don't need to estimate your own reach.
Benchmarks 2026
With these figures, you calculate realistically — and immediately see where your assumptions differ from the industry standard.
| Platform | Avg. CPM 2026 | In the calculator | Strength |
|---|---|---|---|
| YouTube | €12–18 | 15 € | Longer, explanatory content with strong thumbnails |
| Meta Ads | 10–15 € | 12 € | Targeted campaigns on Facebook and Instagram |
| TikTok | €8–12 | 10 € | Authentic, trend-driven short videos for younger audiences |
| €40–€70 | 50 € | professional, value-oriented messaging for B2B. |
Practice
The four levers that make the difference in practice — from creative to budget control.
Strong storytelling with a clear call-to-action lifts click-through and conversion rates — the two biggest levers in the funnel. Test different hooks in the first three seconds.
A/B tests for creatives, targeting and messaging show which variant really converts. Scale up only once the ROI is positive.
Track CPM, CTR, and conversion rate weekly, and shift budget to wherever it's working.
A good video works for 2–4 years. Mentally spread the production cost across its whole lifespan — the real ROI is higher than the first campaign figure.
If you run several platforms in parallel, this ad budget split has proven effective — depending on target audience and content.
Frequently Asked Questions
ROI = (Revenue − Total Investment) ÷ Total Investment × 100. Total investment includes ad budget and one-time production costs. Our calculator maps this to the funnel: Views × Click-through Rate × Conversion Rate give you the conversions, multiplied by the Ø conversion value to get revenue.
Industry-standard video marketing ROI in 2026 runs 150–400% — depending on industry, offer, and funnel maturity. If your estimate falls below that, creative, targeting, and call-to-action are your strongest levers.
In 2026, TikTok is the cheapest at an average of €8–12 CPM, Meta Ads comes in at €10–15, YouTube at €12–18. LinkedIn is significantly more expensive at €40–70, but reaches B2B decision-makers — which can pay off at high conversion values.
Because forecasts should be honest: the lower value calculates with a 30% discount on revenue, the upper value with your full assumptions. Actual results depend on creative, target audience, and offer.
That depends on the concept, shoot days, and post-production. Your best bet is to run the numbers for your specific format: our cost calculator for video productions shows you a realistic range in just a few clicks — and you'll get a concrete quote in the initial consultation.
No – the calculator provides a realistic estimate based on industry-standard 2026 benchmarks, not a guarantee. It helps you plan your budget, reach and conversion assumptions cleanly. For solid campaign planning, it's best to talk to us directly.
We develop your video along with a performance strategy – from the first idea to measurable delivery.