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Case Study

Successful brand films for Bernina

How ROCC Film visually communicated the values of a leading Swiss sewing machine brand

 

Rocc Film produced a comprehensive video campaign with six individual films for Bernina, one of the world's leading brands for high-quality sewing machines. Our aim was to authentically convey Bernina's core brand values - through the stories of real customers, the emotions behind their projects and the precision craftsmanship of Bernina products.

From conception to final publication, we created content that is not only optimized for desktop and TV, but also for mobile use. The focus was on the emotional connection between customers and the brand: How does Bernina inspire creativity? How does the brand support craftspeople and designers worldwide?

Through high-quality production, targeted storytelling and a precisely coordinated visual realization, we helped Bernina convey their message in an appealing and authentic way.

 

CASE STUDY

A Big Day - Cella

For Cella, it's the little things that make a big day: Her daughter's smile as she holds her first self-sewn riding bag made from vegan leather in her hands.

 

Thanks to her BERNINA, she masters even challenging materials with ease.

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CASE STUDY

A Big Day - Simone

Discover BIG DAYS from the BERNINA Community - moments full of creativity and joy. For Simone, these are the small and big moments: finding a special fabric, inspiration from others or the perfect fit of a self-sewn blouse at the first attempt.

CASE STUDY

A Big Day - Alexandra

For Alexandra from Freilassing, every Thrift Flip is a BIG DAY. With her BERNINA, she gives new life to second-hand fashion - whether through creative adaptations or elaborate upcycling projects. Sustainable, individual and with great attention to detail.

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Our process for Bernina

Customer-oriented storytelling strategy

  • Tailor-made storytelling according to Bernina's values.
  • Real customer stories for authenticity.
  • Balance of emotion and product staging.

High-quality production for digital & mobile channels

  • Professional camera technology for strong visual quality.
  • Optimized formats for web, social media & mobile.
  • Platform-compatible adaptation for maximum range.

Emotional & inspiring customer portraits

  • Interviews & scenes from the everyday life of real users.
  • Authentic stories for more brand loyalty.
  • Create an emotional connection to the community.

Precise post-production for brand-appropriate aesthetics

  • Color correction & fine-tuning for a high-quality look.
  • Sound design & music for emotional depth.
  • Dynamic editing for a powerful narrative style.

Optimization for social media & website integration

  • Short versions for Instagram Reels & YouTube Shorts.
  • Subtitles & overlays for more engagement.
  • Website integration for a seamless user experience.

Impact measurement & performance analysis

  • Evaluation of reach & user interaction.
  • Optimization based on performance data.
  • Continuous improvement for maximum effect.

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Get to know us

We make producing your image film a great experience. Because we love to deliver excellence and results that exceed your expectations.

Ease of execution: We make the process as smooth and enjoyable for you as possible. We take care of all the intricacies, details and the unexpected (there always are) so you can relax and enjoy the ride.

Dedicated Team: Our team is always ready to assist you and answer any questions you may have along the way. We believe in open communication and are always just a phone call or email away (even when we are not on set together).

Free Consultation: We start every project with a free consultation to understand your vision and provide you with the ideal support for your project. We share our knowledge and experience to get you on the right track before our journey together even begins.