Case Study

Commercials for Ostrom

Creative energy: our successful campaign for Ostrom

ROCC Film supported Ostrom in tackling a central challenge: conveying a complex topic – how customers can save money through Ostrom's dynamic tariffs and strategic energy purchasing – in a way that is informative, engaging and entertaining at the same time. Many consumers don't fully understand the energy market and its pricing structures, which can lead to uncertainty and higher costs. Our goal was to break down this barrier and communicate Ostrom's innovative solution clearly and convincingly.

With a humorous approach and a variety of creative content, we created a campaign that not only attracts attention, but also anchors Ostrom's message in the minds of the target group. This enabled Ostrom to be positioned as a modern, trustworthy partner for smart energy solutions.

The films

One campaign, three formats

Commercial · Social

Commercial – Social

This humorous advertising film shows two people who find themselves in everyday situations and think about completely absurd, funny things - from curious everyday questions to funny fantasies. The message of the film is clear: it's good if you don't have to think about your energy costs all the time, because Ostrom does it for you. Ostrom analyzes the energy market and always buys electricity at the best price so that customers can stay relaxed.

Performance Ad

Ostrom Performance Ad

This infomercial presents the Ostrom app, which allows users to track their energy prices and the green energy purchasing process in real time. The film shows how easy and transparent Ostrom makes it for its customers to access dynamic tariffs. It demonstrates how the app selects the best prices and clearly displays all relevant information - from current electricity costs to the benefits of green energy.

Explainer film

Explainer Video

This 2-minute explanatory film shows how Ostrom, as a smart energy provider, uses AI to always find the cheapest electricity prices for customers, e.g. by buying on sunny days. The film emphasizes the transparency and control of the Ostrom app and tells the success story from idea to sustainable brand. With a focus on renewable energy and smart solutions, Ostrom is positioned as a pioneer for the energy world of tomorrow.

Our approach

Our process for Ostrom

01
Customer-oriented communication strategy
- Develop a clear and humorous narrative that conveys Ostrom's message.
- Emphasizing the simplicity and transparency of Ostrom's energy offerings.
- Focus on customer benefits: Cost savings and stress-free energy management.
02
High-quality video production for different channels
- Production in 19:6 format for mobile use and landscape format for other platforms.
- Dynamic visualizations of the app and processes for maximum comprehensibility.
- Target group-specific customization for social media and advertisements.
03
Precise post-production for a modern appearance
- Color correction and fine-tuning for a contemporary, high-quality look.
- Use of sound design and animations to present complex content in a simple and exciting way.
- Efficient cuts for a clear and appealing message.
04
Optimization for social media & platform integration
- Customization of short videos for Instagram, YouTube and other platforms.
- Integration of subtitles and graphic overlays for greater user interaction.
- Seamless presentation of Ostrom's range and values via various digital channels.
05
Impact measurement & feedback analysis
- Analysis of performance data to evaluate the effectiveness of the campaign.
- Continuous improvement and optimization based on user feedback.
- Long-term support to position Ostrom as a modern and sustainable energy provider.
06
Future-oriented energy vision
- Presentation of Ostrom's role as an innovative pioneer in the energy market.
- Emphasizing the importance of smart solutions for renewable energies, e-mobility and energy efficiency.
- Communicating a sustainable vision: smart use of energy for a better future.