ROCC FILM

  • Product VideosShort (30 seconds to 3 minutes), factual, showing product features and benefits. Ideal for sales promotion and e-commerce.
  • Image FilmLonger (up to 10 minutes), emotional, tells stories about company values. Perfect for brand building and long-term loyalty.

Quick Comparison:

FeatureProduct VideosImage Film
GoalAdvertise productStrengthen brand
ContentsTechnical detailsValues, philosophy
StyleFactual, informativeEmotional, narrative
Length30 sec. to 3 min.Up to 10 min.
Costs2.000-5.000 €10.000-30.000 €
Target groupCustomers interested in buyingBrand-conscious investors

In conclusion:: For quick sales, choose a product video. For long-term brand building, an image film is more suitable.

10 tips for your corporate video concept

Product videos and image films in comparison

A comparison shows which format is better suited to your objectives, your target group and your available resources.

Purpose and objectives

Product videos focus on sales promotion and target customers with a clear intention to buy. They provide technical details and directly demonstrate the benefits of the product.

Image films, on the other hand, strengthen the brand identity. They rely on emotional stories, expressive images and insights into the company to create a deeper connection with the target group [2].

Content and style differences

The two formats differ greatly in terms of content and style:

AspectProduct VideosImage Film
Narrative styleFactual, informativeEmotional, narrative
Visual elementsProduct details, applicationsCinematic scenes, corporate images
TonalityDirect, sales-orientedValue-oriented, emotional
Core messageBenefits and functions of the productPhilosophy and vision of the company

Length and production costs

Product videos are kept short (30 seconds to a few minutes) and can be produced with little effort [1].

Image films are longer (up to 10 minutes) and require more elaborate planning, professional personnel and detailed filming [2].

These differences in length and effort are crucial when choosing the right format for your company.

Deciding on the right video format

Alignment with corporate goals

If the focus is on sales, product launches or communicating technical details, a Product Videos the right choice. If, on the other hand, you want to strengthen your brand identity, build relationships with customers or present your corporate values, a Image Film to.

Target groups in view

The right video format depends heavily on the interests and expectations of your target group. Product video primarily appeal to customers interested in buying and technically savvy users. Image-film on the other hand, are ideal for reaching brand-conscious people, business partners or investors. In the B2B sector, it can make sense to combine both formats in order to address different target groups.

In addition to the target group, the available resources should also be considered.

Budget and resources

Product video are usually cheaper (approx. €2,000-5,000) and require less effort, both in terms of equipment and the team. Image-film In contrast, corporate videos are more complex and cost-intensive, with a budget of around €10,000-30,000. While product videos need to be updated regularly if the product changes, an image film often remains relevant for several years.

The decision between formats should take into account both the company's objectives and the resources available. Whether you opt for a simple product video or an elaborate image film, it is crucial that the video format is precisely tailored to your specific requirements./banner/inline/?id=sbb-itb-7eebc2c

Steps to creating effective videos

How to create a product video

Emphasize the most important features and benefits of your product. Use a high-quality cameragood lighting and animations to present the functions of the product clearly and attractively.

In post-production, you should pay attention to precision and clarity. Keep the video short - ideally between 30 seconds and 3 minutesso as not to lose the attention of the audience.

How to create an image film

An image film lives from a strong history. Develop an emotional narrative that gets to the heart of your company's values. Use a storyboard to structure your ideas and carefully select locations, actors (or employees) and the visual style.

Producing an image film requires more time and resources than a product video. Rely on scenic recordings and a clear visual language. Music and colors can help to underline the desired mood and evoke emotions.

Avoid common mistakes

There are some typical mistakes that you should avoid in order to produce a successful video. These include:

  • Unclear messages
  • Overloaded effects
  • Content that is not tailored to the target group

Make sure that your content Clear and simple and respond directly to the needs of your target group. Regardless of whether you are creating a product video or an image film - Good planning and careful implementation are the key to success.

Examples of successful videos

Now that we've looked at the basics of successful videos, let's take a look at two impressive examples.

Example of a product video

Apple delivers a strong product video with the introduction of the iPhone 14 Pro. Here, the company relied on a concise video, which presented central innovations such as the Dynamic Island and the Always-On Display. With razor-sharp product shots, precise animations and a targeted presentation of the functions, Apple managed to convey the technical details clearly and comprehensibly. The video was a complete success and shows how technical features can be presented in an appealing way.

Example of an image film

Patagonia shows how an image film can tell emotional stories and convey corporate values at the same time. Your movie "We're In Business to Save Our Home Planet" combines breathtaking nature shots with personal stories from environmental activists and employees.

Through cinematic images and an emotional narrative, the film impressively expresses Patagonia's commitment to environmental protection. Unlike product videos, which are often aimed at direct sales figures, image films strengthen brand perception and create a deeper connection with the audience. They are a powerful way to reinforce a brand's identity in the long term.

These examples illustrate how important a clear message and high-quality implementation are for the success of a video. Whether product video or image film - both formats have their own strengths to effectively support corporate goals.

Conclusion: Finding the best choice for your company

Summary of the most important points

Product videos are a great way for companies to present their products or services directly. They are particularly suitable when the focus is on technical details and specific features.

Image films, on the other hand, are ideal when it comes to creating an emotional bond with the target group and emphasizing the company's identity. With their narrative structure and high-quality design, they create a lasting brand experience.

Tips for decision-making

Now that the differences between product videos and image films are clear, here are a few practical tips to help you make the right choice:

Decision criterionProduct VideosImage Film
Possible applicationsE-commerce, product pages, online storesCompany website, events, social media
Long-term effectProduct-related, limited in timeStrengthening brand perception
Target group focusInterested buyers, technically experiencedStakeholders, brand-oriented customers
Marketing integrationSales funnels, product campaignsBranding, corporate communications

Practical recommendations:

  • Define clear objectives and check your budget and resources in order to make an informed decision.
  • Focus on the needs and preferences of your target group.
  • Plan in advance how the video is to be distributed on different channels.

A successful video production does not have to be expensive or complex. What matters is that it is precisely tailored to the goals of your company and the expectations of your target group. With these criteria, you can ensure that your chosen video format optimally supports your strategy.

Comparison table: Product videos vs. image films

Here are the key differences between the two video formats:

FeatureProduct VideosImage Film
Main purposePresentation of productsStrengthening the brand image
Content focusTechnical details, applicationsValues and vision of the company
Stylistic devicesAnimations, demonstrationsCinematic images, storytelling
Length and effort1-3 minutes, medium effortUp to 10 minutes, higher effort
Use and target groupE-commerce, potential buyersWebsite, interested parties
Need for updatingOften necessary for changesCan be used over a longer period of time

This overview will help you choose the video format that best suits your goals [1][2]. Each format has its own strength, depending on whether you want to put products in the spotlight or present your brand emotionally and sustainably.