ROCC FILM

Introduction: Why recruiting films are indispensable today

At a time when skills shortages and the war for talent are dominating the job market, companies need to be creative in order to attract the best talent. Traditional job advertisements are often no longer enough. Recruitment films are one of the most effective ways of authentically addressing potential employees and making the corporate culture tangible.

According to recent studies 80 % of applicants Companies that provide authentic insightsand Videos generate 1200 % more shares than text-only content. But what makes a really successful recruiting film?

1. what makes a successful recruiting film?

Authenticity instead of glossy advertising

Applicants search for real insights into the company. Instead of staged scenes and over-staged advertising messages, recruitment films should tell authentic stories. Employee testimonials, insights into everyday working life and real conversations are more credible than perfect glossy images.

Clear message: What should be communicated?

Every recruiting film should have a Central core message have. What makes your company special? What values and work culture do you represent? A clear and emotional story will be remembered longer by applicants.

Storytelling: the power of emotions

People remember stories, not facts. Good recruiting films follow a narrative arc: Why exactly should a talent choose your company? Tell a story that shows the challenges, successes and team spirit of your company.

Length & format: Adaptation to different platforms

  • Short & crispSocial media recruiting videos (Instagram, TikTok, LinkedIn) should be 30-60 seconds long.
  • Detailed & in-depth: Longer formats of 2-3 minutes are suitable for YouTube or career pages.
  • Don't forget the subtitles! Many users watch videos without sound - subtitles improve reach.

2. planning and production: the most important steps

Target group analysis: Who do you want to address?

A film for IT specialists should be structured differently than a video for trainees. Define the Exact target group and adapt the tonality, music and imagery.

Script & concept development

A successful recruiting film needs a clear script. Questions you should clarify:

  • What values should be conveyed?
  • Which employees should be included?
  • Which visual language suits the company?

Shooting & implementation: What matters

  • Employees as protagonists: Real employees convey credibility.
  • Show a real working environment: Don't use stock videos, but capture the real office, production facilities or everyday life.
  • Use professional camera and lighting technology to ensure high quality.
  • Emotional music & dynamic editing support the message.

3. distribution & optimization for maximum reach

Platforms: Where should recruiting films be published?

  • Career page of the company
  • LinkedIn & Xing (B2B Recruiting)
  • Instagram & TikTok (young target groups)
  • YouTube (SEO-optimized for long-term findability)
  • Job portals (e.g. Indeed, StepStone, Glassdoor)

SEO for videos: Increase visibility

  • Use relevant keywords in title, description and tags (e.g. "Career at [company name]", "Recruiting film", "Employee recruitment", "Working at...")
  • Transcriptions & subtitles increase findability.
  • Thumbnails & Call-to-ActionApplicants should be taken directly to the careers page or an application form.

Organic reach vs. paid ads

  • Organic range: Well-optimized recruiting films can go viral through social sharing.
  • Paid AdsTargeted advertising campaigns on YouTube, Instagram and LinkedIn help to reach more applicants.

4. best practices & successful examples

Successful recruiting films you can learn from:

  • Google: "The Internship" Trailer - A humorous insight into life at Google.
  • Deutsche Bahn: "Not a job like any other" - Emotional movie with real employees.
  • Siemens: "Future Makers - Inspiring stories from employees worldwide.

Mistakes that should be avoided:

  • Too long and generic videos without a personal touch.
  • Too much focus on the company instead of the employees.
  • Missing call-to-actions for a simple application.

5 Conclusion: Recruiting films as a success factor in employee recruitment

Companies that use recruiting films strategically benefit from higher quality of applicantsmore reach and a better employer brand. Authentic, well-produced videos are a decisive advantage, especially in times of a shortage of skilled workers. Use the power of video recruiting to attract the best talent for your company!