What is an image film?

An image film, as it is created for example at the film production ROCC Film Berlin, is a film with which you succeed in putting your company in the limelight. With the help of this film you can present yourself positively in a commercial way and transport your individual concern to your target group.

In the context of such an image film, content can be suggested through emotionality, but without losing professionalism. In all image films, care is taken to ensure that the advertising background is processed discreetly and only a subtle message is sent to the viewer.

More awareness thanks to image film

Companies, service providers and services whose importance has been too little known so far can reach the general public with an image film. The film is the figurehead and represents the style and character of the company. With an emotional storytelling it is possible to conquer the heart of the viewer and that without neglecting the promotional character. Unlike an advertising film, the image film does not rely on jingles and recognition through a specific theme, but through anchoring in the heart of the potential customer. 

Not only online, in the area of social media, the image film plays a major role. Also offline, at events, trade fairs and major events, the distribution is relevant, because here a large target group is addressed. Thus, every website of a serious company or entrepreneur should also have a professional image film. 

Address personas directly

Reaching the desired target group, anchoring oneself sustainably and at the same time providing a solid insight into one's own company - this is how the most important goals of the image film can be summarized. It is not about directly branding a product, but the company or the salesperson behind the product. For example, it is not a particular pair of shoes that is presented, but the manufacturer of the shoes. In the long run, customer loyalty is more intense when the customer builds a bond with the company itself, not just with individual divisions and products.

Maximierung der Reichweite von Werbefilmen

In today's digital age, advertising films have become a powerful medium to capture attention and engage audiences. However, with the abundance of content available, it's crucial to have a strategic approach to ensure your advertisement film reaches the widest audience possible. In this comprehensive guide, we will explore effective strategies and techniques to maximize the reach of your advertising film, helping you achieve optimal results.

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Why reach your target audience with a video marketing funnel.

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How long does it take to produce a commercial?

Anyone who commissions their own commercial film production is often looking for planning security. When will the commercial be ready? How long will the production take and when can it be played?

Our Top 10 Best German Movies from 2021

Whether it's a rom-com, a family film, a biopic or a thriller, 2021 brought a diverse selection of German Film productions. In the category best German films of 2021, we choose our top rated film of the year. Have fun reading on. Potential Spoiler Alert!

How does a film production work? Most important points for 2022

Having an image film created, a film production for your own company, questions always arise around these topics: How does a film production work? What steps are to be expected? In the following, we will show Every film production consists of three phases