What is an image film?

An image film, as it is created for example at the film production ROCC Film Berlin, is a film with which you succeed in putting your company in the limelight. With the help of this film you can present yourself positively in a commercial way and transport your individual concern to your target group.

In the context of such an image film, content can be suggested through emotionality, but without losing professionalism. In all image films, care is taken to ensure that the advertising background is processed discreetly and only a subtle message is sent to the viewer.

More awareness thanks to image film

Companies, service providers and services whose importance has been too little known so far can reach the general public with an image film. The film is the figurehead and represents the style and character of the company. With an emotional storytelling it is possible to conquer the heart of the viewer and that without neglecting the promotional character. Unlike an advertising film, the image film does not rely on jingles and recognition through a specific theme, but through anchoring in the heart of the potential customer. 

Not only online, in the area of social media, the image film plays a major role. Also offline, at events, trade fairs and major events, the distribution is relevant, because here a large target group is addressed. Thus, every website of a serious company or entrepreneur should also have a professional image film. 

Address personas directly

Reaching the desired target group, anchoring oneself sustainably and at the same time providing a solid insight into one's own company - this is how the most important goals of the image film can be summarized. It is not about directly branding a product, but the company or the salesperson behind the product. For example, it is not a particular pair of shoes that is presented, but the manufacturer of the shoes. In the long run, customer loyalty is more intense when the customer builds a bond with the company itself, not just with individual divisions and products.


EVENTFILM PRODUKTION // EVENTFILM ERSTELLEN LASSEN Bei der Organisation eines Events sollte immer direkt die mediale Auswertung mit geplant werden. Egal ob die Veranstaltung mittels Live streaming direkt in Social Media gepostet wird, oder als cineastischer Eventfilm im Nachgang die Erinnerungen der Teilnehmer auffrischt: Beide Formate vergrössern die Zielgruppe des Events um ein Vielfaches. Eventfilme…

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