First considerations

Before you can start shooting your commercial, you need to make some preliminary considerations together with the team. These include essential factors that will allow you to make your commercial really effective. This section is where the most important work of the commercial begins. The preliminary considerations you need to make are, for example, who you want to address with the commercial, what you want to advertise and what reaction you want the viewer to have. All of these factors will determine how effective your commercial will be. For example, a promotional film will only be effective if you know exactly which target group you want to address with the film. For example, it wouldn't make sense to make a commercial for a young audience if your target audience is middle-aged. You also need to determine what you want to advertise. This includes how you want to present the product, service or your company. The presentation also depends heavily on your target audience. You therefore need to make sure that you can define your target group very precisely before you take any further steps. Last but not least, you need to know what reaction the commercial should trigger in the viewer. For example, the commercial can trigger joy, happiness, sadness, fear, hope and much more. In this step, you also need to refer to your target group and the advertising object. For example, it would make no sense to evoke a fearful reaction if you want to strengthen the image of your company. However, this is only part of the most important preliminary considerations you need to make. If you want to shoot a real commercial, you need to consider more factors and go into much more detail in your considerations.

Video shoot

The actual video shoot implements the ideas from the preliminary considerations. For example, during the video shoot, the necessary extras or products are staged correctly to trigger the previously defined reaction. During the video shoot, care is also taken to ensure that all factors are considered down to the smallest detail. The most important thing when shooting a video is that all considerations are implemented in detail and that the production meets your quality standards. For example, you should make sure that the sound, video quality and acting are as good as possible.


At the end of these steps, you will have a finished advertising film in front of you.This promotional film then meets your exact requirements and can be used perfectly by you to promote your company. A promotional film is one of the most effective ways to generate attention, as audiovisual means engage many of the viewer's senses and therefore attract attention. You should never neglect the impact of a good promotional film.