ABOUT THE FILM
In order to convince doctors to use an infant vaccine, GSK decided to take a different approach after 20 years. Normally, vaccinations are advertised with figures and statistics. This time, the aim was to create emotional films that touch the doctor in a human way. Together with the agency, we created and filmed the stories of this family.
Customer:
Glaxo Smith Kline
Agency:
DEPT
Directed by:
Christian Martin Schäfer
Camera:
Christoph Wieczorek
Cut:
Gregory Weisert