ROCC Film

Glaxo Smith Kline

ABOUT THE FILM

In order to convince doctors to use an infant vaccine, GSK decided to take a different approach after 20 years. Normally, vaccinations are advertised with figures and statistics. This time, the aim was to create emotional films that touch the doctor in a human way. Together with the agency, we created and filmed the stories of this family.

Credits

Production & Credits

Client
Glaxo Smith Kline
Agency
DEPT
Director
Christian Martin Schäfer
Camera
Christoph Wieczorek
Editor
Gregory Weisert

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