Magazine
Insights, guides and stories about film production, advertising and recruiting — from the ROCC Film team.
Commercials Why brands today rely on ad creatives instead of classic commercials
Find out why brands will rely on creative, flexible ad creatives instead of traditional advertising in 2025. Trends, benefits, examples & tips for small businesses.
Film recommendations Top 10 Romantic Comedy Movies of 2024
Discover the top 10 romantic comedy movies of 2024! Watch trailers, read summaries, and find your next feel-good favorite in this must-see rom-com list.
Recruiting Films 10 ways a recruiting film can improve your employer branding
10 reasons why a recruiting film improves your employer branding: authentic insights, emotional appeal and more visibility on social media.
Commercials The art of commercial production: from the idea to the finished spot
Everything about commercial production: from concept through filming and post-production to publication. Read the guide now!
Recruiting Films Successful recruiting films: How to attract the best talent for your company
Find out how to attract the best talent with recruiting films. Tips on authenticity, storytelling, production and distribution for maximum reach!
Product Videos Product video vs. image film: Which suits your company?
Find out which video formats are suitable for your company: Product videos for sales promotion or image films for brand building.
Image Film 7 features of a successful corporate video for companies
Find out what makes a successful image film and how you can strengthen your brand through emotional appeal and high-quality production.
Commercials Commercial video budget 2026: costs, price factors and where to save
Plan your commercial video budget for 2026: realistic ranges, the key price factors and six ways to protect your budget.
Recruiting Films Recruiting film: The future of personnel marketing
Today, companies face the challenge of presenting their uniqueness and employer brand in an authentic way. A well-designed recruiting film can do exactly that and…
Industries & News Federal Chancellor Olaf Scholz watches ROCC film
Especially as part of the largest social reform of the last 20 years, the Bürgergeld, we produced comprehensive films and social media content to support employees of the…
Commercials How much does it cost to produce a commercial?
Find out what factors influence the cost of commercials - from budget productions to high-end brand films.
Film recommendations The best German films of 2023: The top ratings at a glance
Discover the best German films of 2023. Top 10 with ratings, awards and film trends. Must-see movie highlights of the year!
Film recommendations Top 10 German films 2022: Best list for film enthusiasts
Our top 10 German films of 2022: a mix of drama, history and sci-fi. Discover the best films with trailers.
Create a corporate film: Effective strategies and important tips
A corporate film can be a powerful way to present your company, your products and your values to a broad audience. To make your film successful…
Commercials How a commercial is produced
Before you can start having your commercial production filmed, you have to make some preliminary considerations together with the team. These include essential factors that…
Image Film Producing an image film - The key to sustainable success
In this short article, we'd like to show you how to build a great image and what concrete benefits you'll gain from it. Not…
Recruiting Films How to make a good recruiting film?
An outstanding recruiting film gives a potential candidate a feel for the company. Especially today, in the war for talent, a company depends on good…
Recruiting Films Creating a Recruiting film - talent search made easy
A company can only be as good as its employees. The boss may give the instructions and plan the overall strategy, but if the…
Image Film What is an image film?
Companies, service providers and services whose importance is still too little known can reach the general public with a corporate film. The film is here…
Image Film Image film: What makes an excellent corporate film?
Everything stands and falls with the right story. At the centre is the question of what you want to achieve with your corporate film — your goal. On that depends…
Industries & News How does a film production work? Most important points for 2022
Before the shoot comes the planning. Without a clear concept, no good result. In pre-production, the first thing is to develop an idea for the…
Film recommendations Our top 10 best German films from 2021
The film Toma shows one of the most famous singers of all time, the Serbian singer Toma Zdravkovic. Toma is a powerful, impressionistic portrait of the life and…
Commercials How long does a commercial film production take?
A simple and understandable question with a complicated answer. Because it depends. After all, a film needs more than just the actual shooting days.…
Commercials Commercials explained: The 5 most beautiful commercials of all time
One of the most brilliant commercials of all time. The Apple commercial for the 1984 Super Bowl. At no point in the entire commercial is a single Apple device…
Commercials A Comprehensive Guide to Maximizing Audience Reach in Advertising Films
Before you create your commercial, it's important to define your target audience. Consider demographic factors such as age, gender, location and interests. Develop…
Industries & News Video content strategies for customer acquisition: How emotional videos reach the target group
Before companies start producing videos, a thorough target audience analysis is crucial. It is important to know your potential customers precisely…
Industries & News Successful film production in Berlin: tips and insights for creatives
Berlin has developed into one of Europe's leading film production centres. The city attracts not only local talent but also filmmakers from all over the…
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