Product Video Production · Berlin
Product videos that make the value of your product visible
From the hero film for your product page to the vertical cut for your ads: we show what your product can do and why your customers need it.
- 5,0 ★ Google rating
- 20+ Years of experience
- 250+ Film Projects
Companies that trust us
01Brief overview
What is a product video?
A product video is a short film that shows a product in action: what it can do, who it's made for, and what value it provides in everyday life.
Unlike an Image Film, which stands for the whole brand, a product video has exactly one job: it makes the value of your product visible within seconds and answers the questions your target audience has before deciding to buy.
At ROCC Film in Berlin, we produce product videos for physical products just as much as for software and digital services: from the product launch for Bernina to the adventure game REMEDIO. From the idea to the shoot to the formats you need to run the film on every channel.
02Three formats
Your product video works on every channel
Product film
The hero film for website, landing page and sales: product, story and benefit in one piece.
Product demo
Shows step by step how your product works — ideal for products and software that need explaining.
Social Cuts
Short portrait-format cuts from the main film for reels, TikTok, shorts and ads.
03Featured film · PYUR
The launch film for the meinPŸUR service app
PYUR launches a service app that lets customers solve most problems themselves. The launch film makes exactly this value visible before the target audience even opens the app.
- Product video for the app launch
- The value front and center: solving problems yourself, right on your phone
- One of several ROCC films for PYUR: brand film, TV spot and product video
Product Videos
Product film
04Example film · Commerzbank
The people behind the new mobile banking app
The completely new, in-house developed mobile banking app opens up a whole range of new possibilities for users. We got to talk to the people who made it happen.
- Product owners, developers and designers explain the features
- Exciting insights into the work process
- Plus social media snippets for the young target audience
05Our process
How a good product video is made
- Kick-off call
Free consultation
We talk about your product, your target audience and the channels where the video should run. You get an honest recommendation on which path is best for you. Even if we end up not being part of it.
- after the briefing
Concept
We develop the story that captures the core of your message. With a script plus visual and acoustic moods, we bring the film to life for you before we shoot it.
- before the shoot
pre-production
A location or your own premises, employees or actors, night shoot or aerials: we sort out every question and organize the entire shoot, so you don't have to worry about a thing.
- from 1 shoot day
Shoot
On set, we put your product in front of the camera in true-to-life scenes. Lighting, rehearsals, room for spontaneous ideas when they fit the concept: every detail feeds into the emotion we're after.
- until delivery
Post-production and formats
Editing, color, music and lettering. You review the film with us in several rounds. Then we deliver the formats you need for shop, product page and social channels.
Free initial consultation
Tell us about your product
20 minutes on the phone: you tell us what your product can do and where the video should run. We tell you which format fits, what it costs and what the next step looks like. No strings attached.
References
How our films get to the heart of a product
Image Film
An umbrella-brand film for over 150 education providers that the partners adopted themselves.
Image Film
An image film that shows who you're dealing with at Berlin Bytes.
Image FilmA film that makes quiet work visible.
Image Film
A brand film makes STOKR's tokenization product tangible and credible.
Recruiting Films
Elke's path at Kenvue: why switching between marketing and sales opens up a career
Recruiting FilmsHannah makes brand management visible: the marketing career behind Kenvue's brands
06Case Study · Selva Shrimps
A story from Vietnam all the way to the plate
Selva Shrimps are not just delicious, they're produced sustainably and fairly, far beyond the usual standards. To see it for ourselves, we traveled straight to Vietnam and met the true heroes of the story: the local farmers, who treat nature with quality standards that raise the bar even for WWF and co.
- Filming on location in Vietnam
- The local farmers as true partners and heroes of the story
- Sustainable, fair production beyond the standards
- Sometimes you don't just eat with your eyes but with your heart, too
07The team
The people behind your films
We turn the production of your product video into an experience: with a team that carries your story from start to finish.
08Client testimonials
When clients are happy, they say so
ROCC Film is an absolutely awesome production agency. We work as a partner with my agency W&S Epic Online-Marketing and have had only positive experiences.
The result was really strong — an event film that perfectly captures the atmosphere and the content. ROCC Film accompanied our training on fire safety measures and fire extinguishers. A wonderfully straightforward collaboration.
Excellent collaboration with ROCC Filmproduktion! We worked on a corporate film for our company and were thrilled by the professionalism and creativity of the team.
09At a glance
Product video production: the key facts
A product video is a short film that shows a product in action: what it can do, who it's made for, and what value it provides in everyday life. ROCC Film produces product videos in Berlin for physical products, software and digital services, from the hero film for the product page to social cuts for ads. Pricing starts at 4.000 euros net with one shoot day.
Prices based on real ROCC quotes from 2025/26, formats and workflows from over 250 projects.
As of August 2026
- Costs
- from 4.000 EUR net
- Film length
- 30 to 90 seconds
- Shooting days
- from 1
- Additional shooting day
- 3.000 to 6.000 EUR
- Revision rounds
- 3 included
- Formats
- Product film · Product demo · Social cuts
- Where to use it
- Product page · Shop · Social ads · Trade fair · Sales
- Production
- Berlin, working across Germany
10Frequently Asked Questions
What clients want to know before a product video
What does a product video cost?
A product video at ROCC Film in Berlin starts at 4.000 euros net: one shoot day, one film of 30 to 90 seconds, cut for shop, product page and sales. We price more products, more setups and more edits item by item, and each additional shoot day costs 3.000 to 6.000 euros net. We don't set an upper limit, and you'll get your binding quote after the initial consultation.
What is the difference between a product video and an image film?
An image film represents the whole brand: identity, values, mission. A product video has exactly one job: it makes the value of a product visible and answers the questions your target audience has before deciding to buy. You can find more on our page about Corporate Film Production.
Can we also create social media formats from the product video?
Yes. From the main video we cut trailers, snippets, reels or ads, tailored to platforms like Instagram, TikTok and YouTube, and to your shop system.
How do you know the video will appeal to our target audience?
We define the target audience, buying motives and brand world right in the concept. We match style, story, camera work and sound to them, so the video reaches exactly the people who are meant to buy.
Why a product video instead of photos or animation?
A product video combines emotion, storytelling and real usage scenes. This creates a deep understanding of the product and a stronger buying impulse that photos or animations alone can't create.
Which products does a product video work for?
For physical products just as much as for software: gadgets, lifestyle items, machines, tools, fashion or apps. What matters is that the value can be experienced visually.
11Transparent pricing
What does a product video cost?
We calculate every product video individually, item by item. These three tiers show how your project can grow.
One shoot day, one film: the fastest way to a professional product video.
- Concept and consultation
- 1 shoot day
- One film of 30 to 90 seconds
- Cut for shop, product page and sales
- Three revision rounds
Per additional shoot day: more products, more setups, more edits.
- Several products or variants in one project
- Product demo for products that need explaining
- Social cuts in 9:16 for Reels, Shorts and ads
- Every line item transparent in your quote
For product launches that should be visible on all channels at the same time.
- Hero film plus cutdowns for all channels
- A campaign package from one shoot
- Example: the launch film for the PYUR app meinPŸUR
- Binding quote after the initial consultation
As of August 2026