Full-Service Film Production · Berlin
Explainer video production that makes your topic easy to understand
Animation, live action or both: We produce explainer videos that turn complex topics into clear stories. From our first meeting to the finished film.
- 5,0 ★ Google rating
- 20+ Years of experience
- 250+ Film Projects
Companies that trust us
01Clarity that excites
What a good explainer video needs to deliver
A good explainer video makes complex matters understandable, brings structure to complexity and creates enthusiasm instead of mere information.
An explainer video is worth it whenever products, services or processes need explaining: especially in B2B, or when you want to communicate complex content in a way that is easy to understand. Depending on the topic, we work with animation, live action or a hybrid of both. For two industries we go deeper, with dedicated pages on explainer videos for tech, SaaS and software and explainer videos in healthcare.
Want an explainer video that does more than just inform? For the BMAS we explained the Bürgergeld, with the Berlin fire department the right response in case of fire and for the MUSEUM OF ISLAMIC ART digital learning. Add to that explainer videos for companies like Gidara Energy and Automattic.
What all these films have in common: We make sure your explainer video speaks to both head and heart. Structure in the substance, enthusiasm in the tone. Because a good explainer video does more than inform, it builds reach, sparks interest and triggers targeted actions.
02One video, three jobs
What your explainer video can do
Making the complex understandable
Your product, your service, your process: An explainer video brings structure to topics that need explaining and makes them tangible in 60 to 90 seconds.
At home on every channel
Website, presentations, social media, pre-rolls and online ads. On request, we deliver short versions, trailers and snippets for every channel along with it.
Explaining that converts
A good explainer video is not just visually polished. It builds reach, sparks interest and generates targeted leads or actions.
03Case Study · BMAS
Explaining change: the Bürgergeld
Few things are as complex as politics, and few tasks as important: showing people what is changing, why, and what they get out of it. For the Federal Ministry of Labour and Social Affairs, we explained the biggest social policy reform since Hartz 4.
- Explainer video for the two-stage launch of the Bürgergeld in 2023
- Shows who helped shape the reform, how and why
- Focus on qualification, further training and job search
04Case Study · Berliner Feuerwehr
What to do when a fire breaks out? For real!
Some situations just can't be practiced. In 150 seconds, together with the Berliner Feuerwehr, we explain why the first 120 seconds of a fire are decisive and which reactions save lives.
- 150 seconds that make all the difference in an emergency
- Shows how quickly a fire can break out at home
- In use at fire brigade events and in schools
05Our process
How your explainer video comes to life
- Kick-off call
Consultation and goal setting
Free consultation: We clarify what your video needs to explain, who it has to reach and where it will run. Then we recommend the format: animation, live action or hybrid, with a realistic budget range.
- after commissioning
Script and storyboard
We translate your topic into a story. Voiceover script, storyboard and the graphic style are developed together with you before production starts.
- usually 2 shoot days
Animation or shoot
Illustrations and animations are created in the studio. For the hybrid version, we also shoot real scenes, usually starting from two shoot days, including location, equipment and casting.
- until final approval
Postproduction
Editing, voiceover recording, music and sound design, color correction, text and logo overlays, fine-tuning the rhythm. Your feedback flows into three revision rounds.
- to wrap up
Delivery in every format
You get your explainer video ready for every channel: main version, short versions, trailers and snippets for website, social media and online ads.
Free initial consultation
Got a topic people need to understand?
20 minutes on the phone is all it takes: We listen and tell you honestly whether animation, live action or the hybrid version fits your topic. Afterwards you will know which format you need, what it costs and how long production takes. No strings attached.
References
How our films have made complex topics easy to understand
Image FilmImage film for the Bürgergeld launch: the BMAS lets Jobcenter leaders speak openly about change, skepticism and opportunities
Explainer VideosDigital Learning - Museum of Islamic Art
Explainer VideosAutomattic - Little Sun
Explainer VideosGidara Energy
Image FilmBundesministerium für Arbeit und Soziales (BMAS) / HdBAImagefilm für die HdBA in Schwerin: Studierende und Lehrende zeigen das duale Studium für die Jobcenter von morgen
Explainer VideosBerlin fire department
Recruiting Filmsinit AG - Portrait Nico Lössner
Recruiting Films
Employer-Branding-Film für den vzbv: fünf Mitarbeitende erklären, warum Verbraucherschutz ein Grund zum Bewerben ist
Image FilmImage film for the BMAS from Halle: a Bürgergeld success story, told by the Jobcenter, the employer and the woman at the center of it
06The team
Get to know us
The people who advise you are also on set: a fixed team that carries your explainer video from the first idea to delivery.
07Client testimonials
When clients are happy, they say so
ROCC Film is an absolutely awesome production agency. We work as a partner with my agency W&S Epic Online-Marketing and have had only positive experiences.
The result was really strong — an event film that perfectly captures the atmosphere and the content. ROCC Film accompanied our training on fire safety measures and fire extinguishers. A wonderfully straightforward collaboration.
Excellent collaboration with ROCC Filmproduktion! We worked on a corporate film for our company and were thrilled by the professionalism and creativity of the team.
08At a glance
Explainer video: the key facts
An explainer video makes products, services or processes that need explaining understandable in 60 to 90 seconds: as animation with script, voiceover and graphics or as a hybrid version of live action and animation. ROCC Film produces explainer videos in Berlin, including for the BMAS and the Berliner Feuerwehr, from 5.000 euros net.
Prices derived from real ROCC proposals from 2025/26, formats and shoot days from over 250 projects.
As of August 2026
- Animation cost
- from 5.000 EUR net
- Hybrid cost
- 6.000 to 10.000 EUR, no upper limit
- Length
- 60 to 90 seconds
- Formats
- Animation · Live action · Hybrid
- Shooting days
- Animation without a shoot · Hybrid usually 2
- Additional shooting day
- 3.000 to 6.000 EUR
- Where to use it
- Website · Presentations · Social media · Online ads
- Production
- Berlin, working across Germany
09Frequently Asked Questions
What clients want to know before an explainer video
What does an explainer video cost?
An explainer video at ROCC Film in Berlin starts at 5.000 euros net: an animated video of 60 to 90 seconds with script, voiceover and graphics. The hybrid version of live action and animation runs between 6.000 and 10.000 euros. We set no upper limit, because the price grows with runtime, animation depth and the number of language versions. You will find all pricing factors in detail on our page about Explainer video costs.
How long does it take to produce an explainer video?
The whole process, from consultation through concept, shoot and post-production, usually takes several weeks. An animated explainer video needs no shoot day at all, while the hybrid version usually starts from two shoot days. Each additional shoot day costs 3.000 to 6.000 euros net.
How does the production work?
ROCC Film starts with a free consultation. Then we develop the concept and storyboard together with you, take care of pre-production with location, equipment and casting, run the shoot and handle post-production with editing, music and color grading.
When is an explainer video worth it?
Whenever products, services or processes need explaining: especially in B2B, or when you want to communicate complex content in a way that is easy to understand.
What makes a good explainer video?
It makes complex matters understandable, brings structure to complexity and, at its best, creates enthusiasm instead of mere information. We make sure your explainer video speaks to both head and heart.
On which channels can we use the explainer video?
On your website, in presentations, as a social media clip, pre-roll or online ad. On request, we create short versions, trailers or snippets, tailored to every channel.
What happens in post-production?
We refine the raw footage: color correction, music and sound design, text and logo overlays and fine-tuning the rhythm. Your feedback flows into three revision rounds.
10Transparent pricing
What does an explainer video cost?
We price every explainer video individually. These three tiers show the range our explainer videos fall into.
The animated explainer video: 60 to 90 seconds that bring your topic straight to the point.
- Script and voiceover text
- Illustration and animation
- Professional voiceover recording
- Three revision rounds
Real people meet animation: closeness from the shoot, clarity from the graphics.
- Concept, script and storyboard
- Usually 2 shoot days as a base
- Animated graphics over real footage
- Editing, music, color grading
For series and multiple language versions: we set no upper limit.
- Multiple videos in one look
- Language versions for international audiences
- Short versions, trailers and snippets
- Assets for every channel
As of August 2026