ABOUT THE FILM
A SWISS poster had achieved cult status among employees. When it had to be taken down, we and the agency came up with the idea of turning it into practical laptop sleeves, wallets and other everyday helpers. We visited the small manufactory in Ticino, Switzerland, while they were sewing and portrayed various SWISS employees for the story. The best thing about the campaign: all the proceeds go to the SOS Children's Village.
Customer:
SWISS Airlines
Agency:
Foundry Berlin
Directed by:
Christian Martin Schäfer
Camera:
Christoph Wieczorek
Cut:
Gregory Weisert