Production for Airbnb A Berlin host opens her door. Airbnb makes her help visible.
Mary is an Airbnb host in Berlin. When the war in Ukraine began, she opened her apartment to refugees through Airbnb.org. Airbnb told her story with an international creative team. ROCC Film handled the production in Berlin.
A global brand, a Berlin apartment, a story
Airbnb.org provides free housing during crises. The film uses a statistic to illustrate just how much this statement means: Following Russia’s invasion of Ukraine in 2022, Airbnb.org and its partner organizations connected 100,000 people with emergency housing. It then shows what one such place looks like: Mary’s apartment in Berlin.
In the film, Mary says a line that encapsulates the entire campaign: “I didn’t do anything remarkable. What was remarkable were my guests and what they went through.” The film gives her the space to tell that story exactly as it is: quietly, concretely, without pathos.
How a Global Brand Manufactures in Berlin
Airbnb brought an international creative team: a creative producer from the U.S., their own director of photography, and their own photographer. What was missing was on-site production. ROCC Film took care of it: organization, location management, a local crew, and a smooth day of filming in Berlin.
For global brands, this is the standard way to tell a story locally without having to build a local presence. The film proves that the strategy works: You see Berlin, you hear Mary, and nothing about it feels like it was produced from afar.
“Many times we don’t see the results of our efforts. But this was something concrete I could do to make a difference in someone else’s life.”
Seen in the film
Mary shares how she helped through Airbnb.org: Her apartment became a safe haven for people fleeing their homes. She talks about her guests, what it’s actually like to help, and how you rarely get to see the impact of your own efforts. But here, you do.
01 · Cooking Together, Finding a Home
02 · Everyday life returns
What ROCC Film took care of.
On-site production for Airbnb's international creative team.
