Corporate film for DKMS Lars and his family.
A cancer diagnosis never hits just one person. For the DKMS, Lars and his family talk about what support during cancer really means.
A cancer diagnosis never affects just one person.
Lars receives the diagnosis of blood cancer. With it, not only his life changes, but also that of his partner, his friends and his parents. Suddenly everyone is needed, for years, twice and three times over.
For DKMS, we shot the perspective. The focus is not on the sufferer's struggle, but on the dedication of the people around him. This film says thank you to them.
„A film about support can only emerge when trust prevails on set.“
Why we changed the perspective.
For eight years, we've portrayed people for DKMS. It was almost always about the fight of those affected. With Lars, we turned the perspective around. We met him in Hamburg, in his apartment and outside by the water. His partner and two close friends joined in.
Lars stays clear and positive about it. A five percent chance of survival, he says, and that's simply part of it. In Isselhorst near Gütersloh, he organized a donor registration drive — over a thousand people signed up. Lars himself found his donor because others got tested before him, and received the life-saving stem cell donation.
„There are no words for that, except thank you.“
Seen in the spot.
Lars sits in his apartment and talks about his illness. His partner and two close friends also have their say. Their voices continue as voiceover over cutaway shots: basketball, a games night, shared laughter.
01 · Lars, outside in Hamburg
02 · Game night with his partner
03 · Basketball with friends
04 · Together on the way
More than a medical history
Anyone working for DKMS tells of life and death. That tolerates no gimmickry. It needs calm, closeness and genuine listening.
For eight years, we were able to do this for DKMS. Lars and his loved ones are one of many stories that have shaped us. It shows what a film can achieve: not putting the illness at the centre, but the people who stick together.
What ROCC Film took on for the DKMS.
DKMS brings the people, we turn their story into a film.
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