Portfolio · Corporate Film 2026 Imagefilm Berliner Jobcenter: Nancys Weg zurück in den Job
Die Berliner Jobcenter wollten zeigen, was ihr Versprechen „Immer menschlich“ wirklich bedeutet. Wir haben in Berlin Nancy begleitet: 39 Jahre, alleinerziehend, drei Kinder, elf Jahre ohne Arbeit.
A public authority that listens instead of administrating
The Berlin Jobcenters wanted to show what their promise „Always human“ really means. Not as a slogan, but through a real person. In Berlin, we followed Nancy: 39 years old, single mother, three children, eleven years without work.
No voiceover explains her journey. No statistic reassures. Nancy and her caseworker Fabian tell for themselves what happened between them. This is how an authority becomes a person who listens.
„ROCC Film told our three stories without smoothing them over. That was the difference.“
Why the interview runs on the audio level only
Anyone unaccustomed to sitting in front of a camera freezes up. That is exactly what we wanted to avoid. So we did without the classic, brightly lit interview. The conversation with Nancy and Fabian runs only on the audio level. The images show her journey, not her tension.
We filmed over three days, for the entire campaign with three protagonists. One day at the Jobcenter, where all the interviews and all the on-site scenes were created. Two more days for the images from the lives of the three. For Nancy: the park where she used to stand. The office where she works today.
The quietest second in the film is the handshake between Nancy and Fabian. We didn't stage it like the signing of a contract. But like what it was: an encounter.
„Eigentlich habe ich nichts anderes gemacht außer zuzuhören.“
Featured in the spot
Nancy stands with her child by the lake, winter light, lots of space in the frame. She walks hand in hand to the daycare. Then the Jobcenter: the handshake with Fabian, the conversation in the hallway. At the end, her new office, the desk lamp, the file folders. Finally, Nancy smiling directly into the camera.
Stories that no one else tells
Nobody believes a public authority that celebrates itself. But one that listens to a single individual, they do. This approach is made for clients where credibility counts more than gloss: authorities, associations, institutions with a demanding target audience.
For the Berlin Jobcenters, we are working on their film campaign for the second year in a row. The year before, it was a recruiting campaign about the people who keep a jobcenter running themselves. Christian Martin Schäfer, founder of ROCC Film: „If even just one person picks themselves up and gets going because of this film, the work was worth it.“
What ROCC Film handled for the Berlin Jobcenter
The Berlin Jobcenters are a public-sector client. For their campaign „Back into Work“, ROCC Film was responsible for everything, from the first idea to the finished film.
Passende Leistungen für euer Projekt.
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