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How much does it cost to produce an imagefilm?
Honest prices. No fine print.
Most film productions answer the question about costs with: "It depends." That's true. But it doesn't help you. That's why we do it differently. Here you can see what a brand film at ROCC Film costs, what's included in the price – and what matters to ensure the investment truly pays off.
Brand Film Prices 2026
Three ways to a brand film. One fits you.
All prices net. Every package includes full service from consultation to final delivery. No hidden additional costs.
Essential
From 8,000 €
1 shooting day · 60–90 sec.
The documentary brand film. Real employees, real spaces, real atmosphere. Perfect for SMEs that want to present themselves authentically.
- Strategic initial consultation and concept development
- Screenplay and shot list
- 1 shooting day with professional camera, lighting and sound team
- Professional directing (incl. on-camera coaching for employees)
- Editing, color grading, sound design
- Licensed music
- 2 feedback rounds
- Delivery in all common formats
Professional
12,000 – 22,000 €
2–3 shooting days · 90–180 sec.
The cinematic brand film with storytelling depth. Multiple locations, emotional narrative structure, and visual appeal that stays in the mind.
- Everything from "Essential", plus:
- Extended concept phase with storyboard
- 2–3 shooting days, multiple locations
- Extended crew (e.g. DoP, set design, makeup)
- Interview soundbites or professional voiceover
- Extended post-production (motion graphics possible)
- 3 feedback rounds
- Social media cuts included (3 formats)
Premium
25,000 – 35,000 €
3–5 shooting days · 2–4 min.
The Brand Film. Cinematically staged, with actors and elaborate post-production. For brands that want to show the difference.
- Everything from "Professional", plus:
- Scripted screenplay with storytelling dramaturgy
- 3–5 shooting days with an extended team
- Actor casting and professional performers
- Elaborate location scouting
- Cinematic post-production (VFX, compositing)
- Composed original music (optional)
- Unlimited feedback rounds
- Multi-format package (full version + 5 social cuts)
Haven't found the right format yet? Good video communication is also available under 8,000 €.
Cost structure
Where does your budget go?
Four cost areas determine the price of a brand film. The distribution shifts depending on the concept – but the structure always remains transparent.
~15 %
Concept and pre-production
Strategic consultation, screenplay, storyboard, location scouting, casting, logistics. The phase that makes the difference between a good and a great film.
~50 %
Filming
The largest cost block: directing, cinematography, lighting, sound, possibly actors, location fees, catering. Every shooting day costs – but every shooting day produces images that no stock footage can replace.
~30 %
Postproduction
Editing, colour grading, sound design, music, possibly motion graphics or VFX. This is where raw material becomes a film that conveys emotion.
~5 %
Music and licensing
Professionally licensed music or composed original tracks. The difference between a film that works – and one that moves you.
What influences the price of a brand film
Shooting days are the biggest lever
A shooting day typically costs between 3,000 and 8,000 € – depending on team size and equipment. A documentary brand film with real employees at your own premises often needs just one day. A cinematically staged brand film with actors, multiple locations, and elaborate lighting requires three to five.
Documentary or scripted?
The documentary approach shows your company as it is. Real employees on camera, real workflows, real atmosphere. The scripted approach tells a staged story with actors and dramaturgy. More elaborate, more expensive – but with an emotional impact that a documentary film rarely achieves.
Our advice: For most SMEs and mid-sized companies, the documentary brand film is the better starting point. Authentic, affordable, and finished in 4–6 weeks.
Team size and equipment
A lean team (director, camera, sound) is sufficient for many documentary productions. As soon as you need more elaborate lighting, steadicam, drone shots, or set design, the team grows – and so does the budget.
Post-production: where the film is made
Picture and sound editing is the foundation. Colour grading gives the film its visual character. Sound design and music create the emotional layer. Motion graphics, 2D animations, or VFX are optional – but they can make complex content understandable where images alone are not enough.
Format comparison
Brand film vs. other film formats
Not every company needs a brand film. Sometimes a different format is the better investment.
| Format | Typical costs | Duration | Best use case |
|---|---|---|---|
| Image Film | 8,000 – 35,000 € | 1–4 min. | Brand positioning, website, trade shows, sales |
| Recruiting Films | 8,000 – 20,000 € | 1–3 min. | Talent acquisition, careers page, job boards |
| Explainer Videos | 3,000 – 15,000 € | 60–180 sec. | Explain complex products/services |
| Commercials | 10,000 – 50,000 € | 15–60 sec. | Campaigns, social ads, YouTube pre-rolls |
| Social media content | 2,000 – 8,000 € | 15–60 sec. | Ongoing content for Instagram, TikTok, LinkedIn |
| Event Film | from €3,000 | 1–3 min. | Trade shows, conferences, company events, aftermovies |
Return on Investment
Does a brand film pay off?
A brand film is not a cost item. It is an asset that works for 3–5 years – on your website, in presentations, at trade shows, on social media, in sales.
250 €
Monthly cost at 12,000 € investment, spread over 4 years of use
+41 %
More organic website traffic through embedded video (industry average)
+80 %
Higher conversion rate on landing pages with video compared to plain text
Why brand film costs work differently at ROCC Film
We are not an agency with overhead that needs to pass through three hierarchical levels before filming begins. And we are not a one-man operation doing everything alone. We are a well-established team with over 20 years of experience – small enough for personal attention, large enough for professional results.
What this means concretely for your budget
No account manager reformulating briefs. With us you speak directly with the makers – the people who write your screenplay, direct, and finalize the edit. This saves time, avoids misunderstandings, and makes the process more efficient.
Our founder Christian Martin Schäfer brings a rare combination: experience as an actor, director, and producer. This pays off especially in brand films where real employees stand in front of the camera. Because the biggest challenge of a brand film is not the technology – but making people look natural and charming.
100% customer satisfaction. Not as a marketing phrase, but verifiably: on Clutch, Google and ProvenExpert. Every single review: 5 stars.
Frequently Asked Questions
What customers ask us most often
A professional brand film costs between 8,000 and 35,000 euros net. The price depends on the scope of the concept, number of shooting days, team size, and scope of post-production. At ROCC Film you receive a transparent, modular quote before the project starts – so you know exactly what you are paying for.
With us, a brand film is always full service: strategic consultation, concept development, screenplay and storyboard, location scouting, casting (when needed), professional filming with directing, camera, lighting and sound, post-production with editing, colour grading and sound design, licensed music, and feedback rounds through to final delivery. All usage rights included.
The total production time is typically 4 to 8 weeks. Of this, 1–2 weeks are spent on concept and pre-production, 1–3 shooting days, and 2–4 weeks on post-production including feedback rounds.
Yes. If you spread an investment of e.g. 12,000 € over a usage period of 3–5 years, the monthly cost is 200–330 €. This makes a brand film less expensive than most ongoing advertising measures.
Absolutely. From the Professional package onwards, we deliver social media cuts in common formats (16:9, 9:16, 1:1) alongside the full version – optimised for LinkedIn, Instagram, Facebook, and YouTube.
Experience and empathy. We have been filming for companies like Commerzbank, Allianz, BMAS, Amazon, and Airbnb for over 20 years. Direct communication without agency overhead, transparent pricing, and 100% customer satisfaction on all review platforms.
Yes, always. We start every project with a free, no-obligation initial consultation. Not a sales pitch – but honest advice at eye level.
Our main office is in Berlin, but we film throughout Germany – and internationally on request. For clients such as BMAS, Commerzbank, and Scania, we have already been all over Germany.