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How much does a recruitment film cost?
Clear prices for clear results.
The skills shortage costs you more than any film. Every unfilled position ties up resources, slows growth and strains your team. A recruitment film – or recruiting video – isn't an expense. It's the most cost-effective way to find the right people. Here you can see what it costs and what you get for it.
Recruitment Film Prices 2026
Three packages. From job portrait to employer-branding campaign.
All prices net. Full service from consulting to final approval. No hidden costs.
Job Portrait
From €6,000
1 shooting day · 60–90 sec.
One employee, one workplace, one authentic story. Perfect for individual job postings on career pages and job boards.
- Strategic kick-off call with your HR team
- Concept and interview guide
- 1 shooting day on site at your company
- Direction with on-camera coaching for your employees
- Editing, color grading, sound design
- Licensed music
- 2 feedback rounds
- Delivery in 16:9 + 9:16 (career page + social)
Employer Film
€10,000 – 18,000
2–3 shooting days · 90–180 sec.
Your company as an employer: culture, team, values. With several people on camera and multiple locations. The recruiting video that doubles as employer branding.
- Everything in "Job Portrait", plus:
- Extended concept phase with employer-branding consulting
- 2–3 shooting days, multiple departments/locations
- 3–5 people on camera (real employees)
- Interview soundbites or voice-over
- 3 feedback rounds
- Social media cuts in 3 formats
- Subtitles for silent playback (LinkedIn, Instagram)
Recruiting Campaign
€18,000 – 25,000
3–5 shooting days · multi-film package
The complete solution: one main film plus several short films for different job profiles, departments or locations. Includes a performance strategy.
- Everything in "Employer Film", plus:
- 3–5 shooting days with an extended team
- 1 main film + 3–5 short films per job profile
- Funnel strategy: awareness → consideration → application
- Performance consulting (social ads setup)
- Unlimited feedback rounds
- Multi-format package (long form + 5–8 social cuts)
Budget under €6,000? A great recruiting video is also available as social media content.
Cost structure
What's behind the price of a recruiting video?
The biggest variable isn't the equipment – it's how many stories you want to tell.
~10 %
Consulting and concept
Employer-branding analysis, target-audience definition, interview guide, shooting schedule. The phase where we understand who you're looking for – and why someone should join you.
~55 %
Filming
Direction, camera, lighting, sound – and most importantly: making real employees look natural and charming on camera. That's our specialty.
~30 %
Postproduction
Editing, color grading, sound design, music, subtitles. Plus social media adaptations in all formats – so a single shooting day delivers maximum output.
~5 %
Music and licensing
Professionally licensed music that matches your company's mood. Royalty-free, all usage rights included.
What influences the price of a recruitment film
One job profile or the whole company?
A job portrait – one employee, one workplace, one story – needs one shooting day. An employer-branding film with three to five people from different departments needs two to three. A recruiting campaign with separate films per job profile needs three to five. More people, more locations, more shooting days – that's the biggest price driver.
Real employees or actors?
For recruitment films we almost always work with real employees. That saves casting costs – and creates the authenticity that convinces applicants. Our founder Christian has experience as an actor and director. He knows how to put inexperienced performers at ease on camera. That makes the difference.
Our advice: Start with an employer film (€10,000–18,000) that shows your company as a whole. Individual job portraits and social cuts can be derived from it later – without a complete reshoot.
Return on Investment
Recruitment film vs. a classic job ad
A single job ad on StepStone costs €1,000–1,500 – for a 30-day run. A recruitment film works for 3–5 years. On your career page, on LinkedIn, on Instagram, at trade fairs, in presentations. The math adds up quickly.
200 €
Monthly cost on a €10,000 investment, spread over 4 years of use
75 %
of job seekers are more likely to apply if they've seen an employer video beforehand
–40 %
lower cost-per-hire at companies with a recruitment film on their career page
Why ROCC Film is the right choice for recruitment films
Most film productions make beautiful images. We also do something most can't: make real employees – not actors – look natural and convincing on camera. That's the biggest challenge in any recruiting video. And it's exactly what our background is built for.
We've produced recruitment films for Allianz, Jobcenter Berlin, GLX, Medneo, ADA Health and INIT – for DAX corporations as well as mid-sized companies. Industry-specific recruitment films are our strength: whether care, trades, industry or IT.
100% customer satisfaction auf Clutch, Google and ProvenExpert. 20+ years of experience. Direct communication with the makers – no agency overhead.
Frequently Asked Questions
What HR decision-makers ask us most often
A professional recruitment film costs between €6,000 and €25,000 net. A simple job portrait with one shooting day starts at around €6,000. A comprehensive employer film with several people and locations runs €10,000–18,000. Multi-film campaigns for different job profiles cost €18,000–25,000. At ROCC Film you get a transparent, modular quote up front.
Full service: strategic consulting with your HR team, concept development, interview guide, professional filming with direction, camera, lighting and sound, post-production with editing, color grading, sound design and licensed music, social media cuts and feedback rounds through to final approval. All usage rights included.
Usually 3 to 6 weeks from the initial consultation to approval. Of that, roughly 1 week goes to concept and preparation, 1–3 shooting days, and 2–3 weeks to post-production. Express productions are available on request.
Especially for SMEs. Large corporations have strong employer brands. SMEs have to actively show why they're an attractive employer. A recruitment film lowers your cost-per-hire: spread over 3–5 years of use and dozens of filled positions, it costs less than two job ads on StepStone.
Ideally yes – because real employees are the most credible ambassadors for your company. But we know: not everyone feels comfortable on camera. Our founder Christian brings acting and directing experience and coaches your people on set until they come across relaxed and natural. Client feedback: "We never thought our employees would come across so well."
Absolutely. From the Employer Film package onward we deliver social media cuts in 16:9, 9:16 and 1:1 – with subtitles for silent playback. Optimized for LinkedIn, Instagram, Facebook, TikTok and YouTube. Performance consulting for social recruiting is included in the campaign package.
We produce industry-specific recruitment films for care and healthcare, trades and construction, industry and manufacturing, IT and tech, finance, public-sector clients and logistics. Every industry has its own challenges – and we know them.
Headquartered in Berlin, but we film throughout Germany. For Allianz in Munich, for GLX in logistics, for Jobcenter Berlin, for INIT and Medneo at various locations. We calculate travel costs transparently in the quote.