How ROCC Film visually communicated the values of a leading Swiss sewing machine brand
For Bernina, one of the world's leading brands for high-quality sewing machines, ROCC Film produced a comprehensive video campaign with six individual films. Our goal was to convey Bernina's core brand values authentically – through the stories of real customers, the emotions behind their projects and the craftsmanship and precision of Bernina's products.
From conception to final publication, we created content that is not only optimized for desktop and TV, but also for mobile use. The focus was on the emotional connection between customers and the brand: How does Bernina inspire creativity? How does the brand support craftspeople and designers worldwide?
Through high-quality production, targeted storytelling and a precisely coordinated visual realization, we helped Bernina convey their message in an appealing and authentic way.
For Cella, it's the little things that make a big day: her daughter's smile when she holds her first self-sewn riding bag made of vegan leather in her hands. Thanks to her BERNINA, she masters even demanding materials with ease.
Discover BIG DAYS from the BERNINA Community - moments full of creativity and joy. For Simone, these are the small and big moments: finding a special fabric, inspiration from others or the perfect fit of a self-sewn blouse at the first attempt.
For Alexandra from Freilassing, every Thrift Flip is a BIG DAY. With her BERNINA, she gives new life to second-hand fashion - whether through creative adaptations or elaborate upcycling projects. Sustainable, individual and with great attention to detail.
We look forward to realizing your ideas and concepts.
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