Image Film
Brand Film Production
Have a Brand Video Created
A brand film shows what you stand for. Not just what you do. Together with you, we develop the film that makes your attitude visible and stays in the minds of your target audience.
- Emotional stories that stick in the memory
- Innovative technology for impressive results
- Your partner for first-class film productions
Companies that trust us
Brief overview
A brand film is a professionally produced video that makes the identity, values and impact of a brand visible. Unlike a corporate film, it's not about services, but about perception. Goal: build trust, create recognition, clear positioning.
Definition
What a brand film achieves
A brand film showcases what your company stands for: its stance, values, and personality. That’s exactly what determines whether a brand comes across as interchangeable or creates brand recognition.
He combines strategy with emotion. Images linger, messages resonate—and a presentation becomes an impression that lasts long after the credits roll.
The result: a format that you use specifically on the website, in presentations, on social media or in sales.
What distinguishes a good brand film
A good brand film doesn't just show your company. It translates your brand into a clear visual language. It's not only strong shots that count, but concept, dramaturgy and tonality.
What is decisive is that values are not claimed but made visible. Quality, innovation, trust or closeness must be tangible in the film. This creates a brand presence that comes across as professional and stands out from interchangeable videos.
- Clear concept: before we shoot, the story is set.
- Consistent visual language: every shot follows the brand attitude.
- Values made visible, not claimed.
- Format versions for website, social, sales, trade fair.
If the goal is to highlight not only the brand but also the person at the helm, a CEO Portrait the promotional film makes sense.
When it pays off
Three Situations Where a Brand Video Makes a Difference
New positioning
Your brand is evolving. The film conveys what you stand for from today.
Competitive market
Where competitors seem interchangeable, the brand film makes your difference visible.
Recruiting & Employer Branding
Applicants choose the brand they feel. A brand film shows why people want to work for you.
This is how your brand film is created
Six steps. One story. A film that stays with you.
- 01Step
Kick-off call
We listen. We ask. We understand what your brand stands for.
- 02Step
Strategy & Concept
Your approach gives rise to a film concept with a clear message and dramatic structure.
- 03Step
Storyboard & Preparation
Visual style, themes, cast, shooting schedule: Every detail is planned before filming begins.
- 04Step
Shoot
Set, lighting, team. We produce so that your values become tangible in the image.
- 05Step
Postproduction
Editing, color, sound. The film takes on its rhythm and its look.
- 06Step
Broadcasting & Formats
Versions for websites, social media, sales, and trade shows—tailored to each channel.
What does a brand film cost?
The cost of a brand film is calculated on a case-by-case basis. The amount of work required depends on the scope of the concept, the number of shooting days, the size of the crew on set, and the fine-tuning involved in post-production. So what the film is intended to achieve determines how it is produced—we’ll work together to define the right framework for your project during our initial consultation. You can find an overview of the price ranges at Brand film costs.
Use cases
Where your brand film works
Website & landing pages
Hero video at the top; in under two seconds it's clear who you are.
Social Media
Short versions for LinkedIn, Instagram and YouTube — without loss of quality.
Sales & pitch
Set the first impression in the meeting before the first slide starts.
Trade Fairs & Events
Attention at the stand. A message that sticks.
Recruiting
Applicants see what you stand for — before they apply.
Digital brand management
Consistent visual style across the website, social media, and sales channels. One video, many channels.
We listen first. Then we shoot.
Case Study
Successful brand films for Bernina
For Bernina, one of the world's leading brands for high-quality sewing machines, ROCC Film produced a comprehensive video campaign with six individual films. Our goal was to convey Bernina's core brand values authentically – through the stories of real customers, the emotions behind their projects and the craftsmanship and precision of Bernina's products.
- Tailor-made storytelling according to Bernina's values.
- Real customer stories for authenticity.
- Optimized formats for web, social media & mobile.
- Color correction & fine-tuning for a high-quality look.
References
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Frequently Asked Questions
Frequently asked questions about the brand film
A brand film is a film format that makes a company's stance and character tangible. It works with dramaturgy, visual language and tone, so your brand isn't just explained but felt. The result is an appearance that stays in memory and makes you unmistakable.
A brand film presents your brand more emotionally, more clearly and in higher quality. It strengthens the external image, builds trust and makes differences from competitors visible. Usable on the website, in sales, on social media and in recruiting.
For companies that want to sharpen their positioning and present their brand more professionally. Particularly useful for growing companies, established brands with high quality standards and companies in highly competitive markets. In the B2B sector too, a brand film helps to build trust more quickly.
A brand film focuses on brand identity, values and positioning. A corporate film is broader and presents the company as a whole. Both formats overlap; the brand film stays more consistently oriented toward perception and brand impact.
First the initial consultation, then strategic planning. After that, concept, storyboard, shoot, post-production and final output for various channels. The film should convince visually and convey the brand precisely in terms of content.
The costs depend on concept, shooting days, team size, technology and post-production. What matters is less the price itself, but rather whether the film works strategically and sustains your website, sales and brand communication in the long term. You can find an overview on the corporate film costs page.
On the company website, on landing pages, in presentations, at trade fairs, in sales and on social media. Everywhere a strong first impression counts and your brand should communicate consistently.
Clear message. Fitting visual language. Credible appearance. A good brand film shows not only what a company does, but what it stands for. It combines strategy, emotion and recognisability.