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What does a commercial film cost? Prices that show results.
A commercial is not a brand film. It has one job: Generate attention and trigger action. In 15, 30 or 60 seconds. Whether for social media ads, YouTube pre-rolls or a campaign with multiple spots – here you can see what it costs and what you get for it.
Commercial Film Prices 2026
Three formats. From social ad to full campaign.
All prices net. Full service from concept to delivery. No hidden costs.
Social Ad
From 5,000 €
1 shooting day · 15–30 sec.
The fast, impactful commercial for social media. Designed for the feed: attention in the first 3 seconds, clear message, strong CTA.
- Strategic briefing and concept
- Screenplay with hook-first structure
- 1 shooting day with professional team
- Direction and cinematography
- Editing, color grading, sound design
- Licensed music
- 2 feedback rounds
- Delivery in 16:9, 9:16 and 1:1
Commercial
10,000 – 20,000 €
2–3 shooting days · 30–60 sec.
The cinematically staged commercial. With screenplay, actors and a story that stays in the mind. For YouTube ads, pre-rolls, cinema or TV.
- Everything from "Social Ad", plus:
- Scripted screenplay with storytelling
- 2–3 shooting days, professional casting
- Actors or presenter
- Extended post-production (motion graphics possible)
- Voice-over (optional)
- 3 feedback rounds
- Multi-format package (full version + 3 social cuts)
Ad Campaign
20,000 – 40,000 €
3–5 shooting days · multi-spot package
The complete solution: one main spot plus multiple variants for different target groups, channels or products. Including performance strategy and funnel logic.
- Everything from "Commercial", plus:
- 3–5 shooting days with an extended team
- 1 main spot + 3–6 variants (A/B tests, target groups)
- Funnel strategy: Awareness → Interest → Action
- Performance consulting (social ads setup, targeting)
- Unlimited feedback rounds
- All formats: 16:9, 9:16, 1:1, bumper ads (6 sec.)
Haven't found the right format yet? Good video communication is also available under 5,000 €.
Cost structure
What is behind the price of a commercial?
With commercial films the weighting shifts: concept and casting consume more budget than with brand films. Because every second has to count.
~20 %
Concept and screenplay
Strategic briefing, creative idea, screenplay, storyboard. With a commercial the concept is everything: the hook, the story, the CTA. This is where it is decided whether the spot works or falls flat.
~45 %
Filming and casting
Directing, camera, lighting, sound, actors or presenter, location hire. Commercials require precise staging. Every shot is planned, every take counts.
~30 %
Postproduction
Editing, colour grading, sound design, motion graphics, possibly VFX. Commercials are honed for impact in post-production: timing, rhythm, emotional beats.
~5 %
Music and licensing
Licensed music or composed original tracks. In a commercial, music is not an afterthought. It determines pace, emotion and recognition value.
Return on Investment
Commercial vs. static ads
A static display banner has an average click-through rate of 0.05 %. A video ad: 1.84 %. That is 36x more clicks per euro spent. A good commercial works for months and can be used at any time as a social ad, pre-roll or trade show loop.
36×
Higher click-through rate of video ads vs. static banners (industry average)
–30 %
Lower cost-per-lead with video campaigns compared to pure image ads
95 %
of viewers retain a video message, vs. 10 % with text (according to Insivia)
Why commercials from ROCC Film are different
Most film productions make beautiful images. We make spots that sell. That sounds blunt, but it is the decisive difference: we think every commercial from the result outwards. Not from the look, not from the ego, not from the technology. But from the question: what should the viewer do afterwards?
With ROCC Impact we combine film production and performance marketing. That means: we do not just produce the spot, but also advise on distribution. Which platform, which targeting, which format. Because the best commercial achieves nothing if the wrong target group sees it.
Our founder Christian Martin Schäfer brings experience as an actor and director. That makes the difference when actors or real employees stand in front of the camera. Because in a commercial every nuance counts: half a smile too many and the spot looks staged. A touch too little energy and it gets lost.
100% customer satisfaction auf Clutch, Google and ProvenExpert. 20+ years of experience. Direct communication with the makers – no agency overhead.
Format comparison
Commercial vs. other film formats
Not every task needs a commercial. Sometimes a different format is the better investment.
| Format | Typical costs | Duration | Best use case |
|---|---|---|---|
| Commercial film / commercial | 5,000 – 40,000 € | 15–60 sec. | Social ads, YouTube, TV, cinema, campaigns |
| Image Film | 8,000 – 35,000 € | 1–4 min. | Brand positioning, website, trade shows |
| Recruiting Films | 6,000 – 25,000 € | 1–3 min. | Talent acquisition, careers page |
| Explainer Videos | 3,000 – 15,000 € | 60–180 sec. | Explain complex products/services |
| Social media content | 2,000 – 8,000 € | 15–60 sec. | Ongoing content for Instagram, TikTok, LinkedIn |
| Event Film | from €3,000 | 2–5 min. | Trade shows, conferences, aftermovies |
Frequently Asked Questions
What marketing directors ask us most often
A professional commercial film costs between 5,000 and 40,000 euros net. A social media ad with one shooting day starts at approx. 5,000 €. A cinematically staged commercial with actors and elaborate post-production costs 10,000–20,000 €. Multi-spot campaigns with performance strategy cost 20,000–40,000 €. At ROCC Film you receive a transparent, modular quote in advance.
A brand film tells who you are. A commercial says what the viewer should do now. A brand film positions the brand long-term; a commercial generates short-term attention and measurable results: clicks, leads, conversions. Both formats can complement each other, but they pursue different goals.
Typically 3 to 6 weeks from the initial consultation to delivery. Of this, approx. 1–2 weeks go to concept, screenplay and casting, 1–3 shooting days, and 1–2 weeks to post-production. Express productions for social ads are also possible within 2 weeks if needed.
For all of them. YouTube (skippable in-stream, bumper ads, shorts), Instagram (reels, stories, feed), Facebook, TikTok, LinkedIn, Google Display, TV and cinema. We deliver every spot in the appropriate formats and aspect ratios – including subtitles for silent playback.
Not necessarily. Many effective commercials work with real employees, customers, or pure product shots. When a scripted spot with performers is desired, we handle the complete casting. Our founder has acting and directing experience and gets the maximum from every performer.
Yes. With ROCC Impact we offer performance marketing consulting as an additional service: campaign structure, targeting recommendations, A/B testing strategy and format optimisation. In the campaign package this is already included. Because the best spot achieves nothing if the wrong target group sees it.
Main office Berlin, but we film throughout Germany and internationally on request. For Amazon in Berlin, for Airbnb in three countries, for 8in1 in cinema format. Travel costs are calculated transparently in the quote.