Corporate film for DKMS A story that turns people into donors.
Mathilda was a baby when she received her diagnosis: the best possible treatment was a stem cell donation. The film tells the story of what happened next. A family organizes a donor registration drive. An entire village signs up to be registered. And the phone call that changes everything: We have a donor.
A film that inspires people to take action themselves
DKMS is working to ensure that everyone with blood cancer or a serious blood disorder can find a compatible donor. Donor registration drives organized by family members and friends play a key role in this effort. The film is intended to reach precisely these people: It serves as a source of encouragement for anyone who wants to start their own drive.
That’s why he tells the whole story: the parents who, driven by a sense of helplessness, took action and organized a donor registration drive with DKMS; the neighborhood, which distributed over 15,000 flyers; and the donor, who says today, “For me, it wasn’t a huge effort.” I’d gladly do it again.”
All Prospects for a Rescue
The film has one distinctive feature that sets it apart from many fundraising campaigns: it tells the whole story. It focuses not only on the family that needed help, but also on the people who helped them, right down to the donor, who explains in straightforward terms just how easy it is to make a donation.
It is precisely this sense of completeness that takes the fear out of the issue. Anyone who has seen the film knows two things: what a registration can accomplish, and how little effort it takes. The mother sums it up with a number: Thanks to this campaign, 34 more families are sitting at home waiting for their call.
"We were basically just there to support her and be there for her. But it was Mathilda who fought."
Seen in the film
Mathilda today: a child who sings and amazes her parents. Then a look back: the first few weeks, the diagnosis, the words no family ever wants to hear. Her parents spring into action, organizing a donor registration drive with DKMS, handing out flyers in the surrounding villages—even the tip jar at the hair salon chips in. Then the call comes: We have a donor. The donor herself recounts the procedure, and the film ends with the families gathering around Christmas. And one thing remains clear: Mathilda fought hard.
01 · Everyday Life Today: Baking with Mom
02 · Family Life in the Kitchen
03 · Memories of the event
04 · The donor and his family are visiting
What ROCC Film took on for the DKMS.
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