ROCC FilmROCC Film

Imagefilm-Produktion · Automotive & Mobility

Brand film for automotive and mobility

Wir drehen Filme, die OEMs, Zulieferer und Mobility-Startups in DACH sichtbar machen. Vom Werkshallen-Dreh in Brandenburg bis zum Investor-Pitch in München. Bewährt im Automotive-Umfeld: Scania, Porsche, Bombardier, Transporeon, Hertz, Volkswagen. Ein Imagefilm für Automotive und Mobility macht eure Marke greifbar — vor Werksleitern, Investoren, Händlernetzen und Talenten. Wir verbinden Maschinenpräzision mit menschlichen Stimmen. Ihr bekommt Bilder, die auf der IAA, im Dealer-Showroom und im LinkedIn-Feed gleich gut funktionieren. Drehzeit in Berlin/Brandenburg, dazu mobiler Crew-Einsatz bei euren Werken DACH-weit.

Unternehmen, die uns vertrauen

Bosch logoBMAS logoBauwert logoBundesagentur für Arbeit logoAmazon logoVerbraucherzentrale logoTamedia logoLufthansa logoVodafone logoAutomattic logoSWISS logo8in1 logoQatar Museums logofinleap logoWüstenrot & Württembergische logoGidara Energy logoScania logoMuseum für Islamische Kunst logoBluetti logoAllianz logoCommerzbank logoAda Health logoVolksbank logoReppa logoVorwerk logoBerliner Feuerwehr logoOstrom logoSirplus logoinit logoStiftung Berliner Leben logo

What an automotive brand film must achieve

An automotive brand film tells two stories in parallel: the hardware and the conviction behind it. We show welding robots, battery cells or the electric van in full motion — and introduce you to the people behind them.

Engineers, plant managers, fleet clients. For OEMs that means: making the brand core visible. For suppliers: proving tier-1 competence to procurement departments. For mobility start-ups: selling vision without drowning in buzzwords.

We deliver the cut for trade show, web and social — from one shoot.

What makes a good automotive film

A good automotive film stands up to three standards: the engineering eye, the buyer's view and the fleet decision-maker. We measure every shot against these.

  • Shooting permits and safety briefings for factory and test-track sets, including PPE coordination
  • Camera setup for reflective paintwork, LED headlights and carbon surfaces
  • Sound design that differentiates engine, battery cooling and switching sounds
  • Soundbites from engineers and plant managers that do not sound like press releases
  • IAA and trade show cut (60–90 seconds, comprehensible without sound)
  • Investor cut for Series A decks and board meetings
  • Recruiting cut for LinkedIn and careers page
  • Multilingual audio tracks (DE/EN, FR/IT/PL on request)

Use Cases

When an automotive brand film is worth the effort

Four situations in which an automotive or mobility brand film pays off directly — from model launch to Series A round.

Model introduction / launch

You are introducing a new model, new platform or new battery generation. The film conveys design language, engineering story and driving impression across all channels.

Tier-1 supplier brand strengthening

You are technically world class, but invisible in the showroom. The film positions you as a brand partner in front of OEM procurement departments and engineering boards.

Mobility start-up Series A

You need a film that persuades investors and attracts talent. We condense vision, traction and team into 90 seconds for pitch and recruiting.

Commercial vehicle B2B sales

You sell trucks, vans, special vehicles or fleet software. The film runs in the dealer showroom, at fleet decision-makers and at IAA Transportation.

Our process

Four steps. One shoot. All cutdowns.

  1. 01Schritt

    Briefing & works recce

    We listen to you, read the works regulations, visit the hall and test track. From this comes a filming concept coordinated with safety and communications.

  2. 02Schritt

    Pre-Production

    Storyboard, shot list, filming permits, PPE logistics. We coordinate with works security, engineering and brand management so that nothing is blocked on the shooting day.

  3. 03Schritt

    Shoot

    Berlin, Brandenburg or at your premises. Compact crew, RED or ARRI camera, drone with factory clearance, Sony radio systems for soundbites without hall echo.

  4. 04Schritt

    Post & cutdowns

    Editing, colour, sound, subtitles. You get master plus cutdowns for IAA, LinkedIn, dealer training and investor deck — from one shoot.

What does a brand film for automotive cost?

Automotive shoots typically lie between 15,000 and 80,000 euros net. Factory logistics, multiple locations and stunt shots drive up the effort. On the costs page we show price examples and explain what makes the difference.

Einsatz & Kanäle

Where your automotive film runs

One shoot, many channels. The master and the cutdowns interlock from the trade show stand to the investor appointment.

Website hero

Header loop on the homepage, product page or investor relations page.

IAA, Auto Mobility and specialist trade shows

Large-format cut for trade show stand, comprehensible without sound.

Dealer training

Module film for sales staff in the showroom and online training.

LinkedIn

60-second cut for thought leadership and engineering branding.

Investor material

Pitch cut for Series A to IPO, plus board meeting loop.

Recruiting

Careers page, university career fairs, active sourcing in engineering and operations.

Referenzen aus der Branche

We know factory floor and pitch deck.

We know the automotive and mobility world from the inside. From the factory floor in Berlin-Marienfelde to the logistics platform in Munich. Engineers trust us because we speak their language — and marketing leads because we think the channel mix through.

  • Filming permits and NDA routine for factory and prototype sets
  • Mobile crew DACH-wide, base Berlin

Scania

— Commercial vehicle campaign with driver and fleet perspective

Bombardier Berlin

— Rail vehicle brand film in the Hennigsdorf plant, with engineering soundbites

Porsche

— Brand film contribution, coordinated with brand guidelines from Zuffenhausen

Transporeon (Bosch / Siemens)

— Logistics tech brand film for one of Europe's largest transport platforms

Hertz

— Mobility service film for international fleet communications

Volkswagen

— Euro Culture Prize and Grafenegg production, brand storytelling at group level

Swiss Air

Mobility-Branding für Premium-Reisende

Das Team

Get to know us

Wir machen die Produktion eures Automotive- und Mobility-Imagefilms zu einem großartigen Erlebnis. Weil wir es lieben, Ergebnisse zu liefern, die eure Erwartungen übertreffen – mit einem Team, das eure Geschichte von Anfang bis Ende trägt.

Christian Martin SchäferJonathan BarbirDanny WünschNatascha FreundChristoph WieczorekTorben LothCharlie

Frequently Asked Questions

Frequently asked questions about automotive and mobility brand films

Yes. We work with NDAs, taped-off areas and approved shot lists. At Bombardier and Scania that was standard.

Six to twelve weeks, depending on the scope of filming. Factory approvals are the biggest lever — we plan them in early.

Yes, with pilot clearance, insurance and factory coordination. We coordinate this before the first shooting day.

Polarising filter, controlled side lighting, car polishing between takes if needed. Our DoP knows this setup in their sleep.

Yes. Standard is a master plus cutdowns for trade show, LinkedIn, dealer and investor — calculated in the quote.

Yes. We scale the setup. A pitch film for a Series A deck starts well under 15,000 euros.

We deliver storyboards, camera concepts and colour references before filming — and adapt them to your CD manual.