Pricing transparency since 2003
Was kostet ein Imagefilm? Ehrliche Preise. Ohne Kleingedrucktes.
Die meisten Filmproduktionen antworten auf die Frage nach Kosten mit: „Das kommt drauf an." Das stimmt. Aber es hilft euch nicht weiter. Deshalb machen wir es anders. Hier seht ihr, was ein Imagefilm bei ROCC Film kostet, was im Preis enthalten ist – und worauf es ankommt, damit sich die Investition auch wirklich rechnet.
Unternehmen, die uns vertrauen
Brand Film Prices 2026
Three ways to a brand film. One fits you.
- 01Schritt
Alle Preise netto
All prices net. Every package includes full service from consultation to final delivery. No hidden additional costs.
- 02Schritt
Essential · Ab 8.000 € · 1 Drehtag · 60–90 Sek.
Der dokumentarische Imagefilm. Echte Mitarbeiter, echte Räume, echte Atmosphäre. Perfekt für KMU, die sich authentisch zeigen wollen. Enthalten: Strategisches Erstgespräch und Konzeptentwicklung. Drehbuch und Shotlist. 1 Drehtag mit professionellem Kamera-, Licht- und Tonteam. Professionelle Regie (inkl. Mitarbeiter-Coaching vor der Kamera). Schnitt, Farbkorrektur, Sounddesign. Lizenzierte Musik. 2 Feedbackrunden. Lieferung in allen gängigen Formaten.
- 03Schritt
Professional · 12.000 – 22.000 € · 2–3 Drehtage · 90–180 Sek.
Der cineastische Imagefilm mit Storytelling-Tiefe. Mehrere Locations, emotionale Erzählstruktur und visueller Anspruch, der im Kopf bleibt. Alles aus „Essential", plus: Erweiterte Konzeptphase mit Storyboard. 2–3 Drehtage, mehrere Locations. Erweiterte Crew (z. B. DoP, Setdesign, Maske). Interview-O-Töne oder professionelle Sprecherstimme. Erweiterte Postproduktion (Motion Graphics möglich). 3 Feedbackrunden. Social-Media-Schnitte inklusive (3 Formate).
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Premium · 25.000 – 35.000 € · 3–5 Drehtage · 2–4 Min.
Der Brand Film. Szenisch inszeniert, mit Schauspielern und aufwendiger Postproduktion. Für Marken, die den Unterschied zeigen wollen. Alles aus „Professional", plus: Szenisches Drehbuch mit Storytelling-Dramaturgie. 3–5 Drehtage mit erweitertem Team. Schauspieler-Casting und professionelle Darsteller. Aufwendiges Location-Scouting. Cineastische Postproduktion (VFX, Compositing). Komponierte Originalmusik (optional). Unbegrenzte Feedbackrunden. Multi-Format-Paket (Langversion + 5 Social Cuts).
- 05Schritt
Haven't found the right format yet?
Noch nicht das passende Format? Gute Video-Kommunikation gibt es auch unter 8.000 €.
Cost structure
Where does your budget go?
- 01Schritt
Konzept und Vorproduktion · ~15 %
Strategic consultation, screenplay, storyboard, location scouting, casting, logistics. The phase that makes the difference between a good and a great film.
- 02Schritt
Dreharbeiten · ~50 %
The largest cost block: directing, cinematography, lighting, sound, possibly actors, location fees, catering. Every shooting day costs – but every shooting day produces images that no stock footage can replace.
- 03Schritt
Postproduktion · ~30 %
Editing, colour grading, sound design, music, possibly motion graphics or VFX. This is where raw material becomes a film that conveys emotion.
- 04Schritt
Musik und Lizenzen · ~5 %
Professionally licensed music or composed original tracks. The difference between a film that works – and one that moves you.
What influences the price of a brand film
Four cost areas determine the price of a brand film. The distribution shifts depending on the concept – but the structure always remains transparent.
Shooting days are the biggest lever
A shooting day typically costs between 3,000 and 8,000 € – depending on team size and equipment. A documentary brand film with real employees at your own premises often needs just one day. A cinematically staged brand film with actors, multiple locations, and elaborate lighting requires three to five.
Documentary or scripted?
The documentary approach shows your company as it is. Real employees on camera, real workflows, real atmosphere. The scripted approach tells a staged story with actors and dramaturgy. More elaborate, more expensive – but with an emotional impact that a documentary film rarely achieves.
For most SMEs and mid-sized companies, the documentary brand film is the better starting point. Authentic, affordable, and finished in 4–6 weeks.
Team size and equipment
A lean team (director, camera, sound) is sufficient for many documentary productions. As soon as you need more elaborate lighting, steadicam, drone shots, or set design, the team grows – and so does the budget.
Post-production: where the film is made
Picture and sound editing is the foundation. Colour grading gives the film its visual character. Sound design and music create the emotional layer. Motion graphics, 2D animations, or VFX are optional – but they can make complex content understandable where images alone are not enough.
Brand film vs. other film formats
Not every company needs a brand film. Sometimes a different format is the better investment.
| Format | Typical costs | Duration | Best use case |
|---|---|---|---|
| Image Film | 8,000 – 35,000 € | 1–4 min. | Brand positioning, website, trade shows, sales |
| Recruiting Films | 8,000 – 20,000 € | 1–3 min. | Talent acquisition, careers page, job boards |
| Explainer Videos | 3,000 – 15,000 € | 60–180 sec. | Explain complex products/services |
| Commercials | 10,000 – 50,000 € | 15–60 sec. | Campaigns, social ads, YouTube pre-rolls |
| Social media content | 2,000 – 8,000 € | 15–60 sec. | Ongoing content for Instagram, TikTok, LinkedIn |
| Event Film | from €3,000 | 1–3 min. | Trade shows, conferences, company events, aftermovies |
Does a brand film pay off?
A brand film is not a cost item. It is an asset that works for 3–5 years – on your website, in presentations, at trade shows, on social media, in sales.
250 €
Monthly cost at 12,000 € investment, spread over 4 years of use
+41 %
More organic website traffic through embedded video (industry average)
+80 %
Higher conversion rate on landing pages with video compared to plain text
Why brand film costs work differently at ROCC Film
We are not an agency with overhead that needs to pass through three hierarchical levels before filming begins. And we are not a one-man operation doing everything alone. We are a well-established team with over 20 years of experience – small enough for personal attention, large enough for professional results.
What this means concretely for your budget
No account manager reformulating briefs. With us you speak directly with the makers – the people who write your screenplay, direct, and finalize the edit. This saves time, avoids misunderstandings, and makes the process more efficient.
Our founder Christian Martin Schäfer brings a rare combination: experience as an actor, director, and producer. This pays off especially in brand films where real employees stand in front of the camera. Because the biggest challenge of a brand film is not the technology – but making people look natural and charming.
100 % Kundenzufriedenheit. Nicht als Marketing-Floskel, sondern nachprüfbar: auf Clutch, Google und ProvenExpert. Jede einzelne Bewertung: 5 Sterne.
Frequently Asked Questions
What customers ask us most often
A professional brand film costs between 8,000 and 35,000 euros net. The price depends on the scope of the concept, number of shooting days, team size, and scope of post-production. At ROCC Film you receive a transparent, modular quote before the project starts – so you know exactly what you are paying for.
With us, a brand film is always full service: strategic consultation, concept development, screenplay and storyboard, location scouting, casting (when needed), professional filming with directing, camera, lighting and sound, post-production with editing, colour grading and sound design, licensed music, and feedback rounds through to final delivery. All usage rights included.
The total production time is typically 4 to 8 weeks. Of this, 1–2 weeks are spent on concept and pre-production, 1–3 shooting days, and 2–4 weeks on post-production including feedback rounds.
Yes. If you spread an investment of e.g. 12,000 € over a usage period of 3–5 years, the monthly cost is 200–330 €. This makes a brand film less expensive than most ongoing advertising measures.
Absolutely. From the Professional package onwards, we deliver social media cuts in common formats (16:9, 9:16, 1:1) alongside the full version – optimised for LinkedIn, Instagram, Facebook, and YouTube.
Experience and empathy. We have been filming for companies like Commerzbank, Allianz, BMAS, Amazon, and Airbnb for over 20 years. Direct communication without agency overhead, transparent pricing, and 100% customer satisfaction on all review platforms.
Yes, always. We start every project with a free, no-obligation initial consultation. Not a sales pitch – but honest advice at eye level.
Our main office is in Berlin, but we film throughout Germany – and internationally on request. For clients such as BMAS, Commerzbank, and Scania, we have already been all over Germany.