Public sector & authorities
Brand film for authorities and the public sector
Wir drehen den Imagefilm, der euren Auftrag verständlich macht — für Bürger, Bewerberinnen und Stakeholder. Barrierefrei, vergabefest und im richtigen Ton. Schon gedreht für BMAS, Berliner Feuerwehr und Verbraucherzentrale.
Unternehmen, die uns vertrauen
Brief overview
A brand film in the public sector explains your mandate, not your product. It reaches citizens, applicants and partners where political language fails: at comprehensibility and trust. We deliver accessibly, multilingually and procurement-compliant — in line with UVgO, VgV and your budget cycles.
Authority film, commercial, campaign film — where is the difference?
A public brand film informs and explains. It does not sell, it justifies. A commercial, on the other hand, advertises with reach and repetition — and is a different league both budgetarily and politically.
The campaign film belongs to the communication campaign with media plan and target metrics. Your brand film remains relevant longer: it explains your institution, your mandate and your offering — across electoral terms.
The generic business film fails in the authority. It overlooks neutrality, accessibility and data protection. We shoot the way your target groups think: clearly, correctly, without political bias.
What makes a good authority brand film
Good brand films for the public sector pass four tests simultaneously: procurement, accessibility, tone and image rights. We think all four through from the start — not only in post-production.
- Accessibility from the outset: subtitles, audio description, sign language and plain language.
- Procurement and budget compliance according to UVgO or VgV, cleanly documented for the procurement office.
- Neutral tone without political colouring, compatible across party-political and religious lines.
- Multilingual versions, from Turkish through Arabic to Ukrainian and Easy Language.
- Watertight image rights and personality rights, including consent from all those shown.
When it pays off
When a brand film pays off for you
Four situations in which an authority brand film pays off immediately — politically, communicatively and in daily operations.
Citizen information and campaign
When a new law, a service or an obligation needs explaining, a film reaches more people than any leaflet — understandably and in multiple languages.
Recruiting public service
The public service competes for skilled workers. A recruitment film shows purpose, security and real colleagues instead of anonymous job postings.
Location marketing
Whether municipality, region or university: a brand film makes your location visible — for investors, students, skilled workers and newcomers.
Funding programme communication
Funding programmes often go unused because nobody knows about them. A clear film lowers the threshold and reaches applicants where they are searching.
How your brand film comes together
How we shoot your brand film
- 01Schritt
Initial consultation and procurement check
We listen first: mandate, target group, budget and procurement form. Then we say honestly whether a brand film is the right lever — and how you can tender it cleanly.
- 02Schritt
Concept and approval
We develop screenplay, visual style and language versions. Every milestone gets an approval document for your press office, legal department and data protection officer.
- 03Schritt
Shoot
Small crew, short paths, respectful interaction with citizens and staff. We shoot in the office, on location at the deployment or where your work has impact.
- 04Schritt
Post-production and accessibility
Editing, sound design, subtitles, audio description and translations. You get versions for web, social, public transport screens and internal channels — ready to deploy.
What does a brand film for the public sector cost?
A procurement-compliant authority brand film starts in the mid five-figure range and scales with shooting days, language versions and accessibility services. We deliver transparent quotes that pass through any procurement office.
Use cases
Where your brand film works
From the topic portal to the bus display: where your target groups are — not where administrative language is produced.
Authority website
On the homepage or in the topic portal the film replaces whole paragraphs of administrative language and reaches citizens in 30 seconds.
Social media channels
Native cuts in 9:16 and 1:1 for Instagram, LinkedIn and TikTok reach target groups who never open your official gazette.
Public transport and public screens
In buses, trains and waiting areas the film runs silently — with subtitles that work without sound.
Public meetings
At town festivals, information evenings or trade shows the film opens the conversation before anyone turns away from the stand.
Internal communications
In the intranet, at onboardings and management meetings the film creates shared language across departments.
Recruiting
On the careers page, in the job portal and at university career fairs the film pre-qualifies — and filters out template applications.
Why authorities and public organisations shoot with us
- We know authority workflows — filmed for BMAS (job centre Halle, event film) and Verbraucherzentrale.
- Deployment experience with emergency services and shift operations through projects with the Berlin Fire Brigade.
- Recruiting in the public service mastered through the University of the Federal Employment Agency.
- Cultural and knowledge communication learned with the Museum of Islamic Art and Qatar Museums.
- Value-oriented communication from the Evangelical Church Relief Organisation — appropriate for foundations and associations.
Frequently Asked Questions
Frequently Asked Questions
We know the threshold values and the typical lot sizes. For direct orders we deliver a procurement-compliant quote, for larger volumes we support your tender with specifications and eligibility documentation.
As standard we deliver subtitles, optionally audio description, sign language overlay and a version in Easy Language. We plan this from the start — not as an afterthought.
We obtain consent declarations from all those shown, clarify personality rights for citizens and contractually secure rights to music, stock material and locations. Your legal department receives a complete rights package.
Common are German, English, Turkish, Arabic, Russian, Ukrainian and Easy Language. We work with sworn translators and certified sign language interpreters.
HOAI applies to architects and engineers, not to film. We calculate by shooting days, post-production hours and clear flat rates — industry-standard, transparent and comparable.
From briefing to master plan realistically eight to fourteen weeks, including approval rounds with the press office and data protection. With a clear deadline we can manage six.