Event Film for Volkswagen Kultur An evening in the Frauenkirche, captured for everyone after.
Volkswagen Kultur sponsors the European Culture Prize. The award is presented at the Dresden Frauenkirche, a place of peace and reconciliation. The film captures the evening, featuring Jan Vogler, Peter Maffay, Frank Otto, and Daniel Brühl.
A moment is a moment. The film preserves it.
The European Culture Prize brings together some well-known names: Jan Vogler is being honored for revitalizing the Dresden Music Festival, and among the guests and honorees are Peter Maffay, Gerhard Richter, Nana Mouskouri, and Daniel Brühl. And the venue itself conveys the message, as the Frauenkirche stands as a symbol of reconciliation like few other buildings do.
For Volkswagen Kultur, we captured the evening in a film that conveys the atmosphere: the sense of awe inspired by the venue, the joy of the award winners, and the music. A record for everyone who couldn’t be there, and a testament to the dedication behind it all.
The town tells the story, too
Event films thrive on atmosphere, and this evening had an unfair advantage: the Frauenkirche. The film makes use of it without drawing attention to it. The interviews repeatedly revolve around the space in which they take place, and the award recipients don’t talk about themselves, but rather about what the award stands for.
For the sponsor, that is precisely what makes it valuable: Volkswagen culture becomes part of a moment that cannot be bought, only made possible.
“The fact that the European Culture Prize is being awarded here in the Frauenkirche means that it is being presented at a place that has truly become a site of peace and reconciliation.”
Seen in the film
Voices from the Evening: What it means to present the award at a place of peace and reconciliation. Jan Vogler explains why the award belongs to the entire Dresden Music Festival—to the team, the audience, and Dresden, the city of music. A singer is looking forward to the challenge of performing in this church. And a prize winner describes what it means to be in the same league as Gerhard Richter, Nana Mouskouri, and Peter Maffay.
01 · Dresden in Detail: The Setting for the Evening
02 · Guests arrive at the Frauenkirche
03 · Autographs and the press before the awards ceremony
04 · A Look Behind the Scenes
What ROCC Film has taken on for Volkswagen.
Two days of filming in Dresden; rethink everything was in charge of content on location.
