Commercial for HUK-COBURG An insurance plan, explained in 73 seconds.
Telematics Plus: app, sensor, driving behavior, bonus. Four things you have to explain before anyone buys it. The HUK-COBURG commercial manages, in 73 seconds, to show—from a customer’s perspective—that it saves 30 percent.
Drive Safely, Save Money: The Math Adds Up
HUK-COBURG wanted to explain its "Telematik Plus" plan: A sensor on the windshield and an app track how safely someone drives, and drivers who stay alert save money on their next-year’s premium. It’s a multi-step product that can quickly sound complicated.
The commercial addresses this with a narrator who has experienced it firsthand: a 10 percent sign-up bonus, a sensor sent by mail, the app connected, and off they go. At the end, he sums it up: 30 percent savings. And the question that sticks with you: If you drive safely, you pay less. That’s only fair, right?
Explain without lecturing
Insurance commercials have a fundamental problem: They have to explain a process without sounding like an instruction manual. This commercial solves that problem by shifting the perspective. Instead of the insurance company explaining the plan, a customer recounts his experience, step by step, in everyday language.
The closing line turns the product into a philosophy: If you drive safely, you pay less. Everyone understands that, and that's exactly why the commercial works.
"If you drive safely, you pay less. That's only fair, right?"
Featured in the spot
A customer shares his experience signing up for the Telematik Plus plan: He signed up with a 10 percent sign-up bonus, received the package in the mail, downloaded the app, attached the sensor to his windshield, and hit the road. The sensor and app track his driving. Those who maintain a safe speed and drive defensively receive a higher follow-up bonus. The data remains secure. His conclusion: 30 percent savings, and it’s all so simple. The commercial ends with a wink: If only everything were that simple.
01 · The telematics graphic above the country road
02 · On the Road: It's the Journey That Counts
03 · Traveling Safely Through the Countryside
04 · The App at a Glance
What ROCC Film has taken on for HUK-COBURG.
Direction and cinematography for a commercial that requires pace and clarity.
