Brand film for fintech, banks and insurance companies
Brand film for fintechs and financial institutions
Wir drehen Imagefilme, die Vertrauen aufbauen und Compliance respektieren. Von der Series-A-Neobank bis zur etablierten Versicherung. Vertrauen von Wüstenrot & Württembergische, Commerzbank, HUK Coburg, Allianz und VR pay.
Unternehmen, die uns vertrauen
Brief overview
A brand film for fintechs and financial institutions translates your brand promise into moving images. It does not explain the app, but the attitude behind it. The two biggest levers: trust and regulation. Trust, because money is an emotional matter. Regulation, because every statement must be BaFin, MiFID and GDPR-proof. Good films combine both without appearing stiff.
Definition
What distinguishes a financial brand film from a classic corporate film
Trust instead of feature demo. A generic corporate film shows product, office and team. A financial brand film shows conviction. Your target group makes decisions about money, provision and security. They are not buying a feature, they are buying reliability. The film must prove this reliability in every shot.
BaFin and compliance tone. Advertising in the financial sector carries responsibility. Return promises, risk notices and customer statements must be clean. We know the difference between a marketing claim and a statement requiring a prospectus. Your legal department receives the script for review before the camera rolls.
Brand promise before product demo. The app demo belongs in the explainer video. The brand film answers a bigger question: why do you exist and who are you here for? Exactly this answer wins you investor trust, B2B sales appointments and recruiting applications all at once.
Quality features
What makes a good financial brand film
Four characteristics separate a financial brand film that builds trust from one that appears contrived. We use them as a checklist in every concept phase.
Credibility through real people.
Real advisors, real clients, real office settings. No models, no stock high-gloss aesthetics. The camera stays calm and at eye level.
Clean disclaimer handling.
Risk notices, mandatory information and licence notices sit legibly without tricks. We plan the display times from the start, not in the last editing round.
Tone between gravitas and warmth.
No bank commercial from the nineties. The visual language is modern, the voiceover warm, the edit calm. This creates closeness without pandering.
Consistency with your brand portal.
Colour, typography, logo clearance zones and sound logo are respected without discussion. We work with your brand guidelines, not against them.
When it pays off
When a brand film pays off for your financial institution
Four situations in which the investment in a financial brand film pays back especially quickly.
Market entry or Series A
Investors want a face for the pitch deck. A brand film condenses mission, team and market promise into two minutes. Ideal for roadshows, demo days and the closing memo.
Re-positioning after rebrand or merger
New logo, new tone, new promises. The film visibly communicates the change internally and externally. Employees, supervisory board and customers catch up on the brand change on one channel.
Trust-building in B2B sales
Whoever sells payment infrastructure, wealth-tech or B2B SaaS fights long sales cycles. A strong brand film runs in the first call and shortens the trust phase by weeks.
Recruiting for risk, compliance and tech
Top talent in financial IT, risk and compliance have choices. An honest brand film shows culture, office and values. It becomes the strongest multiplier on LinkedIn and the careers page.
How your financial brand film comes together
How your financial brand film is made in four steps
- 01Schritt
Briefing and strategic concept
We listen to you: brand, target group, competition, regulatory framework. From this comes a concept including a legal and compliance review loop. Only when your legal counsel gives the green light does pre-production begin.
- 02Schritt
Pre-production and shoot planning
We scout locations in your branch, headquarters or a neutral studio. We cast real employees or clients with signed image release forms. Screenplay, shot list and shoot schedule come in one document.
- 03Schritt
Shoot with experienced Berlin crew
Two shooting days are usually sufficient. We film with a cinema setup, subtle lighting and lavalier sound for clean soundbites. Your marketing lead is live at the monitor.
- 04Schritt
Post-production, versioning and delivery
Editing, colour grading, sound design and voiceover in-house. We deliver master, social cutdowns, subtitle tracks and a version with embedded disclaimer. English language version for the investor channel on request.
Costs & Investment
What does a brand film for fintech, banks or insurance cost?
A financial brand film starts at around 18,000 euros for a clear one-day setup with one master. Branded productions with multiple shooting days, statements from board members and clients, and international versioning typically lie between 35,000 and 80,000 euros. We will calculate the exact range transparently after the initial consultation.
Use cases
Where your financial brand film has impact
Six touchpoints where a financial brand film works measurably from day one.
Website hero and landing page
On the homepage, investor page or product page. Hero loop without sound, full version on click. Reduces bounce, increases scroll depth.
Investor relations and roadshow
Linked in the pitch deck, played at the demo day, stored in the data room. The film condenses what does not fit in the slide.
Sales pitch and B2B distribution
In the first call, in the proposal email, in the client workshop. Account executives have a reliable persuader on hand.
LinkedIn and owned social
Native upload, 9:16 and 1:1 cut, with subtitles. Generates qualified reach among CFOs, CTOs and treasury leads.
Banking trade shows like Money 20/20 and Finanzwoche
On stand screens, in the speaker slot, in the keynote. Clear visual language beats animated excitement in trade show noise.
Recruiting and careers page
Embedded in job ads, shared in the talent pool, shown at onboarding. Shortens time-to-hire for risk, compliance and tech roles.
Why ROCC Film
Why financial institutions shoot with ROCC
We know regulated financial communication.
Films for Wustenrot & Wurttembergische and HUK Coburg show that we can handle compliance reviews without the film becoming stiff.
We have produced for major banks and insurers.
Commerzbank Mobile Banking App, Commerzbank cultural posters and campaigns with Allianz prove that we hit the tone of established institutions.
We know fintech storytelling.
Für VR pay haben wir mit „Zeit für Brot" und „The Barn" Geschichten gedreht, in denen Payment-Infrastruktur menschlich wird.
We understand the premium segment.
Reppa Gold shows that we can credibly translate precious metal, investment and brand dignity into images.
We produce in Berlin but shoot nationwide.
Headquartered in Berlin, shooting experience from Frankfurt to Munich, Cologne and Stuttgart. Your locations are our locations.
We deliver all edit formats from a single source.
Hero, sales, social, recruiting and investor version. One shoot, many touchpoints.
Frequently Asked Questions
Frequently asked questions from financial marketing teams
We build a legal review step firmly into our process. Script, voiceover text and lower thirds go to your legal counsel or compliance officer before shooting. We plan disclaimers, return notices and mandatory information together with the editor so that reading time and screen space work.
We work with signed image release forms for all persons shown, including extras in the background. We never see real customer data, account balances or contract numbers on set. Filming material is stored on encrypted media and deleted securely after project completion on request.
Yes, and that is exactly what we recommend. Real advisors appear more credible than actors. The prerequisites are the releases and a casting briefing. We prepare your people before the camera and ensure through interview direction that they stay calm and authentic.
Yes. We produce voiceovers in English, French and other languages with native speakers. We deliver subtitle tracks as closed caption files that can be switched on and off freely. On request we version lower thirds and disclaimers country-specifically.
From briefing to master we calculate six to twelve weeks depending on complexity. Pre-production and compliance review usually take three weeks. Shooting takes place over one to two days, post-production is four to six weeks including your feedback rounds.