Image film for the Viona network · continuing education nationwide A film the partners want to show.

The Viona network faces a challenge that many umbrella brands know. The more than 150 partners are independent education providers with their own premises and different local presences. The shared quality promise behind all these offerings needed to become more visible: that's exactly what the rebrand achieves by bringing all activities together under the Viona brand, with the image film giving that brand a face. The network couldn't dictate anything to its partners – they decide for themselves what goes on their websites. The film had to convince them.

That's why the film doesn't show individual locations, but situations that play out across the whole network: live lessons in the virtual learning environment, learning at the kitchen table, one-on-one advice. For these shots we set up a learning studio in a coworking space, fully furnished a Kreuzberg apartment, and cast around 15 actors, many with speaking roles. We shot on the RED Komodo with Nikon photo lenses, supplemented with stock footage in the few places the story needed it. The film's voice comes from narrator Lisa Braun.

The plan paid off. Feedback from the network was extremely positive, partners across the network put the film on their own sites, and edited versions now run on viona.online and the network's YouTube channel. Because a complete photo and video pool was also created on those same two shoot days, the social media teams have been working with material from a single shoot ever since. That's how we get the greatest possible production value out of one budget.