Corporate film for Scania Sustainability you can see.
Scania wanted to show that its own sustainability strategy is more than a promise in the annual report. We filmed the people behind Scania Sustainable City Solutions, in one day in Stockholm, cinematic instead of corporate video.
Making a corporate strategy visible.
Scania had a clear stance: cleaner cities, less congestion, a more sustainable transport system. At the start, a strategy like that exists only on slides. Decision-makers believe it once they see real people working on it.
Those are exactly the people we filmed. Mikael Cato, Chief Digital Officer at Scania. Johan Palmqvist, Venture Business Architect at Scania Sustainable City Solutions. Carol Frer, Design Strategist at the Volkswagen Group Future Center Europe. All in calm sit-down interviews, lit cinematically, with images from production and from the city in between.
„A strategy convinces when you see the people who live it. Scania showed us exactly those people.“
Why a corporate film is allowed to be cinematic.
One shooting day in Stockholm, for a film about the future of mobility. We traveled with a two-camera setup: one camera head-on on the tripod, calm and slightly wide, a second one to the side on the slider, closer to the face and always gently moving. That gives a sit-down interview depth without making it look like a news studio.
No presenters stood in front of the camera, but the people who genuinely own Scania's sustainability. Alongside them, images from production, where strategy turns into a vehicle, and aerial shots of the city, where it is meant to arrive. Over all of it lies a warm, cinematic grade that we built at ROCC.
Concept and editing were with the Berlin agency Rethink. Our part was the visual language: camera, light, the complete production planning for the shoot abroad and the grading of the finished film. Exactly the part that decides whether a sustainability film looks credible or like advertising.
„You cannot see sustainability. But you can see the people behind it.“
Seen in the film.
Three voices carry the film: Mikael Cato of Scania, Johan Palmqvist of Scania Sustainable City Solutions and Carol Frer of the Volkswagen Group Future Center Europe. Between the interviews runs B-roll from Scania production, plus aerial shots of the city and graphics that make congestion, emissions and possible solutions visible. A film about sustainable mobility, told by the people who build it.
01 · In production, where strategy turns into a vehicle
02 · The Sustainable City idea takes shape in the workshop
03 · Sustainable mobility, seen from the air
04 · Sit-down interview, lit cinematically
What ROCC Film took on for this film.
Camera, light and grading for an international shoot, planned and delivered from Berlin.
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