Erklärvideo Kosten · Berlin
What does an explainer video cost? Prices for clarity.
Euer Produkt ist großartig. Aber erklärungsbedürftig. Ein Erklärvideo – oder Erklärfilm – bringt in 60 bis 180 Sekunden auf den Punkt, wofür euer Vertrieb sonst 30 Minuten braucht. Hier seht ihr, was das kostet und was ihr dafür bekommt.
Unternehmen, die uns vertrauen
Explainer Video Prices 2026
Three ways to an explainer video. One fits your topic.
All prices net. Full service from briefing to delivery. No hidden costs.
Animiert · Ab 3.000 € · 60–90 Sek. · reine Animation
The classic animated explainer video. Illustrated graphics, professional narrator, clear structure. Perfect for software, processes and abstract topics.
- Briefing and concept development
- Voiceover script (scripting)
- Storyboard with illustrations
- 2D animation (flat design or custom style)
- Professional voice-over artist (DE or EN)
- Sound design and licensed music
- 2 feedback rounds
- Delivery in 16:9 + 1:1
Hybrid · 6.000 – 10.000 € · 60–120 Sek. · Realdreh + Animation
The best of both worlds: real people and locations combined with animated graphics, infographics or motion graphics. Explains and persuades at the same time.
- Alles aus „Animiert“, plus:
- 1 shooting day with professional camera team
- Directing (incl. on-camera coaching)
- Integration of live action and animation
- Motion graphics and infographics
- 3 feedback rounds
- Social media cuts included
Premium · 10.000 – 15.000 € · 90–180 Sek. · aufwendige Animation oder Multi-Video
For complex topics that need more depth: elaborate 2D/3D animation, multiple chapters or a series of explainer videos from one production run.
- Alles aus „Hybrid“, plus:
- Elaborate 2D or 3D animation
- Extended concept phase with specialist research
- Up to 3 minutes runtime or multi-video package
- Custom illustration style (to CI)
- Multilingual versions possible
- Unlimited feedback rounds
- Multi-format package (full version + social cuts)
Budget unter 3.000 €? Schnelle Video-Kommunikation geht auch als Social Media Content.
Cost structure
Where does your budget go with an explainer video?
With an explainer video the weighting shifts compared to live action productions: concept and animation dominate.
- 01Schritt
Konzept und Sprechertext · ~25 %
Briefing, specialist research, scriptwriting. With an explainer video the text is the foundation. Every sentence must land, every second counts. This is where it is decided whether the video becomes understandable.
- 02Schritt
Illustration und Storyboard · ~20 %
Visual concept, character design, scene composition. The storyboard defines what the viewer sees with each sentence. The more elaborate the style, the higher the effort.
- 03Schritt
Animation und Postproduktion · ~40 %
2D or 3D animation, motion graphics, compositing, sound design. The most time-intensive phase. Every second of animation costs hours of work.
- 04Schritt
Voice-Over, Musik und Lizenzen · ~15 %
Professional narrator, licensed music, sound effects. The voice carries the message, the music the emotion. Both must fit the topic and the brand.
Animation or live action – which fits better?
When animation is the right choice
Animation is suitable for everything that cannot be filmed: software interfaces, abstract processes, technical workflows, data flows, future scenarios. Animation makes the invisible visible and the complex simple. For SaaS products, fintech, insurance companies and B2B service providers this is often the most efficient path.
When a hybrid explainer video delivers more
If your product exists physically, real people play a role, or you want to build trust through authenticity, the hybrid approach delivers more. Live action scenes create closeness and credibility; animated graphics explain the details. The result: an explainer video that both informs and persuades emotionally.
Start with the question, not the format. What must the viewer have understood after 90 seconds? From this it follows whether animation, live action or hybrid is the best solution. We advise you honestly – even if that means a brand film would be the better investment.
Return on Investment
Does an explainer video pay off?
An explainer video does not replace a sales presentation. It prepares it. Anyone who has watched your video comes to the conversation with fewer questions and more understanding. That saves time, shortens the sales cycle and increases the close rate.
+73 %
of consumers are more likely to buy after watching a product video (according to Wyzowl State of Video 2025)
95 %
Information retention via video vs. 10 % via plain text
100 €
Monthly cost at 6,000 € investment, spread over 5 years of use
Why explainer videos from ROCC Film are different
Most explainer video agencies sell templates. You choose a style from the catalogue, send a text, and receive a video that looks like a thousand others. That works for 2,000 €. But it doesn't really explain anything.
We work differently: we first understand your product, then we write the script. We come from film production, not from an animation factory. That means: storytelling dramaturgy instead of bullet points, visual narrative instead of illustrated PowerPoint slides.
100 % Kundenzufriedenheit auf Clutch, Google und ProvenExpert. 20+ Jahre Erfahrung. Direkte Kommunikation mit den Machern – kein Agentur-Overhead.
Format comparison
Explainer video vs. other film formats
Not every topic needs an explainer video. Sometimes a different format is the better investment.
| Format | Typical costs | Duration | Best use case |
|---|---|---|---|
| Explainer Videos | 3,000 – 15,000 € | 60–180 sec. | Explain complex products, software, processes |
| Image Film | 8,000 – 35,000 € | 1–4 min. | Brand positioning, website, trade shows |
| Commercials | 5,000 – 40,000 € | 15–60 sec. | Campaigns, social ads, YouTube pre-rolls |
| Recruiting Films | 6,000 – 25,000 € | 1–3 min. | Talent acquisition, careers page |
| Product Videos | 4,000 – 12,000 € | 30–120 sec. | E-commerce, product pages, Amazon |
| Social media content | 2,000 – 8,000 € | 15–60 sec. | Ongoing content for Instagram, TikTok, LinkedIn |
Frequently Asked Questions
What our customers ask most often
A professional explainer video costs between 3,000 and 15,000 euros net. A simple animated explainer video with voiceover starts at approx. 3,000 €. A hybrid explainer video with live action and animation costs 6,000–10,000 €. Elaborate explainer films with custom animation or as a multi-video package cost 10,000–15,000 €. At ROCC Film you receive a transparent quote in advance.
Typically 4 to 8 weeks. Of this, 1–2 weeks go to concept and voiceover script, 1–2 weeks to illustration and storyboard, and 2–3 weeks to animation and post-production. Hybrid videos with a shooting day need a little more lead time for planning and logistics.
That depends on the topic. Animation is suitable for software, abstract processes and technical workflows. Live action works when real people or physical products are the focus. Hybrid explainer videos combine both and are often the most effective solution. We advise you in the initial consultation on which format suits your topic.
As short as possible, as long as necessary. Most explainer videos work best between 60 and 120 seconds. Under 60 seconds it becomes difficult to explain complex topics clearly. Above 2 minutes attention drops. For training purposes or internal communications, longer formats can also make sense.
You can, but we advise against it. An explainer video script is not a marketing text. It must be spoken language, timed to seconds, synchronised with visual cues. We write the text based on your briefing – you give feedback, we refine until it works.
Absolutely. From the Hybrid package onwards, we deliver social media cuts in 16:9, 9:16 and 1:1 – optimised for LinkedIn, Instagram, Facebook and YouTube. An explainer video is one of the most versatile content types: website, landing page, newsletter, social media, trade show, sales presentation.
German and English as standard. Additional languages are available as an add-on – we work with a network of professional native-speaker voice artists. In the Premium package multilingual versions are already included.
For pure animations, location is irrelevant – that works completely remotely. For hybrid explainer videos with a shooting day we come to you: throughout Germany and internationally on request. Travel costs are calculated transparently in the quote.