Campaign spot for PYUR 25 seconds of World Cup feeling, right in the middle of the shop.
For the 2018 Football World Cup, PYUR wanted to use the tournament for its own brand, especially at the point of sale. The budget was tight — not enough for its own shoot. So we built 25 seconds of World Cup feeling from stock footage and fast editing.
Making a tournament work for the brand.
PYUR was active as a sponsor around the 2018 FIFA World Cup and wanted to transfer that enthusiasm to its own brand, especially at the point of sale in-store. Sponsorship alone moves no one. It takes an image that triggers the mood.
The catch: a very small budget and a tight schedule. A dedicated shoot was out of the question. So we built the spot entirely from high-quality stock footage and put all our effort into the edit. Add to that PYUR's established brand voice, already carried by other spots from the brand.
„At 25 seconds, every cut counts. The spot has to be faster than the game.“
When editing replaces the camera.
Some films are made on set. This one was made in the edit suite. Without a shoot day of its own, the footage had to come from stock. The craft lay in building a spot from many individual clips that feels like one seamless shot: floodlights, a bicycle kick, a living room turning into a fan zone, a bar exploding at the goal.
The whole thing is paced around three claims that play on the brand name: Pure speed. Pure emotion. Pure experience. Only at the end does the sender appear: PYUR, your provider for internet, TV, and phone. That way, the sponsorship leaves behind more than just a logo.
We produced the spot together with the Berlin agency Foundry, and Ilja Siebert built the edit. PYUR is a returning client. Through our collaboration, the spot's voiceover artist has become the brand's regular voice. It's exactly these recurring elements that turn individual spots into a signature style.
“Feeling first, sender second.”
Seen in the campaign spot.
A stadium at night, a bicycle kick under the floodlights, fans cheering along at home and in the bar. Plus the three taglines of the SPIELZEIT campaign: Pure Speed, Pure Emotion, Pure Experience. At the end, the PYUR logo and the sign-off: your provider for internet, TV, and phone.
01 · Floodlights on: the stadium at night
02 · Seconds before the goal
03 · The living room becomes a stadium terrace
04 · The sender: pyur.com
What ROCC Film took on for PYUR.
A tight schedule, a small budget, a spot that still hits the mark.
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