Image Film
Corporate Film Production · Automotive & Mobility
Brand film for automotive and mobility
We make films that make OEMs, suppliers and mobility startups visible in the DACH region. From the factory floor shoot in Brandenburg to the investor pitch in Munich. Proven in the automotive environment: Scania, Porsche, Bombardier, Transporeon, Hertz, Volkswagen. A corporate film for automotive and mobility makes your brand tangible — for plant managers, investors, dealer networks and talent. We combine machine precision with human voices. You get images that work equally well at the IAA, in the dealer showroom and in the LinkedIn feed. Shooting time in Berlin/Brandenburg, plus mobile crew deployment at your plants across the DACH region.
- Emotional stories that stick in the memory
- Innovative technology for impressive results
- Your partner for first-class film productions
Companies that trust us
What an automotive brand film must achieve
An automotive brand film tells two stories in parallel: the hardware and the conviction behind it. We show welding robots, battery cells or the electric van in full motion — and introduce you to the people behind them.
Engineers, plant managers, fleet clients. For OEMs that means: making the brand core visible. For suppliers: proving tier-1 competence to procurement departments. For mobility start-ups: selling vision without drowning in buzzwords.
We deliver the cut for trade show, web and social — from one shoot.
What makes a good automotive film
A good automotive film stands up to three standards: the engineering eye, the buyer's view and the fleet decision-maker. We measure every shot against these.
- Shooting permits and safety briefings for factory and test-track sets, including PPE coordination
- Camera setup for reflective paintwork, LED headlights and carbon surfaces
- Sound design that differentiates engine, battery cooling and switching sounds
- Soundbites from engineers and plant managers that do not sound like press releases
- IAA and trade show cut (60–90 seconds, comprehensible without sound)
- Investor cut for Series A decks and board meetings
- Recruiting cut for LinkedIn and careers page
- Multilingual audio tracks (DE/EN, FR/IT/PL on request)
Einblicke
Einblicke aus unseren Automotive- & Mobility-Produktionen
Echte Stills aus unseren Produktionen — ein Blick auf Look, Anspruch und Handschrift von ROCC Film.
Use Cases
When an automotive brand film is worth the effort
Four situations in which an automotive or mobility brand film pays off directly — from model launch to Series A round.
Model introduction / launch
You are introducing a new model, new platform or new battery generation. The film conveys design language, engineering story and driving impression across all channels.
Tier-1 supplier brand strengthening
You are technically world class, but invisible in the showroom. The film positions you as a brand partner in front of OEM procurement departments and engineering boards.
Mobility start-up Series A
You need a film that persuades investors and attracts talent. We condense vision, traction and team into 90 seconds for pitch and recruiting.
Commercial vehicle B2B sales
You sell trucks, vans, special vehicles or fleet software. The film runs in the dealer showroom, at fleet decision-makers and at IAA Transportation.
Our process
Four steps. One shoot. All cutdowns.
- 01Step
Briefing & works recce
We listen to you, read the works regulations, visit the hall and test track. From this comes a filming concept coordinated with safety and communications.
- 02Step
Pre-Production
Storyboard, shot list, filming permits, PPE logistics. We coordinate with works security, engineering and brand management so that nothing is blocked on the shooting day.
- 03Step
Shoot
Berlin, Brandenburg or at your premises. Compact crew, RED or ARRI camera, drone with factory clearance, Sony radio systems for soundbites without hall echo.
- 04Step
Post & cutdowns
Editing, colour, sound, subtitles. You get master plus cutdowns for IAA, LinkedIn, dealer training and investor deck — from one shoot.
What does a brand film for automotive cost?
Automotive shoots typically lie between 15,000 and 80,000 euros net. Factory logistics, multiple locations and stunt shots drive up the effort. On the costs page we show price examples and explain what makes the difference.
Use & channels
Where your automotive film runs
One shoot, many channels. The master and the cutdowns interlock from the trade show stand to the investor appointment.
Website hero
Header loop on the homepage, product page or investor relations page.
IAA, Auto Mobility and specialist trade shows
Large-format cut for trade show stand, comprehensible without sound.
Dealer training
Module film for sales staff in the showroom and online training.
60-second cut for thought leadership and engineering branding.
Investor material
Pitch cut for Series A to IPO, plus board meeting loop.
Recruiting
Careers page, university career fairs, active sourcing in engineering and operations.
References from the industry
We know factory floor and pitch deck.
We know the automotive and mobility world from the inside. From the factory floor in Berlin-Marienfelde to the logistics platform in Munich. Engineers trust us because we speak their language — and marketing leads because we think the channel mix through.
- Filming permits and NDA routine for factory and prototype sets
- Mobile crew DACH-wide, base Berlin
Scania
— Commercial vehicle campaign with driver and fleet perspective
Bombardier Berlin
— Rail vehicle brand film in the Hennigsdorf plant, with engineering soundbites
Porsche
— Brand film contribution, coordinated with brand guidelines from Zuffenhausen
Transporeon (Bosch / Siemens)
— Logistics tech brand film for one of Europe's largest transport platforms
Hertz
— Mobility service film for international fleet communications
Volkswagen
— Euro Culture Prize and Grafenegg production, brand storytelling at group level
SWISS
Mobility branding for premium travellers
References
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Frequently Asked Questions
Frequently asked questions about automotive and mobility brand films
Yes. We work with NDAs, taped-off areas and approved shot lists. At Bombardier and Scania that was standard.
Six to twelve weeks, depending on the scope of filming. Factory approvals are the biggest lever — we plan them in early.
Yes, with pilot clearance, insurance and factory coordination. We coordinate this before the first shooting day.
Polarising filter, controlled side lighting, car polishing between takes if needed. Our DoP knows this setup in their sleep.
Yes. Standard is a master plus cutdowns for trade show, LinkedIn, dealer and investor — calculated in the quote.
Yes. We scale the setup. A pitch film for a Series A deck starts well under 15,000 euros.
We deliver storyboards, camera concepts and colour references before filming — and adapt them to your CD manual.