Recruiting Films
Recruiting Film · Trades & Construction
Recruiting film for trades and construction. So you find the people who really get stuck in.
The skilled labour shortage in the trades is real. Young people want to work in the office, not on the construction site. The image lags behind reality: modern machines, good pay, secure jobs — only no one sees it. A recruiting film shows your company as it really is. Workshop, construction site, team, atmosphere. Applicants see what they're getting into before the first conversation. That pre-filters and brings you the right people.
- Emotional stories that stick in the memory
- Innovative technology for impressive results
- Your partner for first-class film productions
Companies that trust us
Brief overview
Recruiting Film Trades & Construction in one sentence
A short, honest film of the company that shows what a job ad can't: how work is done at your place, who's on the team and why applying is worth it.
- Real construction site, real workshop — no staged advertising images.
- Your employees in front of the camera. They talk, we listen.
- A main version plus short cuts for social media and the careers page.
- Delivered within ten working days after the shoot.
Different industry, different story
What trade businesses have to tell differently on film
Recruiting films from tech companies show table football and MacBooks. That doesn't work in the workshop. Applicants in the trades want to see whether the tools are any good, whether the team sticks together and whether the boss knows what he's doing.
We film exactly that. No slick stock images, no drone show without substance. Instead: hand on the machine, a chat during the break, the moment the apprentice saws on their own for the first time.
For companies with a technical environment outside construction and trades, an Recruiting film for industry and production.
Occasion
When a recruiting film is particularly worthwhile
Four situations in which a film makes a measurable difference for your business.
Generational change
The senior hands over, the juniors take over. A film shows that the business is being carried on in a modern way — internally and externally.
Expansion
You need ten new journeymen, not two. A classic ad doesn't scale. A film does — on the career page, social media and in regional campaigns.
New location
In a new region, no one knows you. A film builds trust before you conduct the first interview.
Modern image
Your machines are state of the art. Your external image isn't. The film brings the image to where the business already is.
Process
From the first phone call to the finished film
Four steps, four to six weeks. No more effort on your side than half a shooting day.
Kick-off call
30 minutes, free of charge. We listen: where the shoe pinches, which positions are open, which target group you want to reach.
Concept & shooting schedule
We deliver a clear storyline, locations, people in front of the camera and a schedule. You give approval.
Shoot
Usually one shooting day, sometimes two. We come with a compact team and disrupt operations as little as possible.
Editing & delivery
First edit after ten working days. Two feedback rounds included. In the end: main film plus social cuts in all formats.
Costs
What does a recruiting film in the trades cost?
What a recruiting film for trades and construction costs depends mainly on the number of shoot days, the locations and the number of short cuts. A single shoot day at your workshop naturally costs less than a production across multiple construction sites.
You'll get a reliable estimate in an initial consultation once the scope, shoot locations, and desired edit versions are set. For a first overview, check out our Cost side and the Cost calculator.
Use
Where the film works for you
One film, many versions. We deliver the cuts that every channel needs.
Career page
The main film as a header on your careers or application page. Applicants immediately get a feel for the company.
Instagram & social
Portrait cuts for reels, TikTok and Facebook. 15 to 30 seconds, edited for what feels young.
Regional ads
Local video targeting on YouTube and Meta. Right in the catchment area where you're looking for people.
HWK and IHK channels
Embedded in chamber-of-crafts and guild formats. More reach without extra effort.
Apprenticeship fairs
As a loop at the trade-fair stand or as an opener before the conversation. Draws attention without anyone having to explain.
Job portals
Video listings on Indeed, Stepstone and co. Ads with video perform measurably better than pure text vacancies.
References
More recruiting films
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Image Film
Medneo - Recruiting Film
Frequently Asked Questions
Frequently asked questions about recruiting films for trades and construction
A short, professionally produced film that makes your company, the working environment and the team visible to potential applicants. Goal: to address skilled professionals authentically and convey a realistic impression before they apply.
It shows how work is really done at your company. Team culture, everyday work, projects and atmosphere — faster and more honest than any job ad. This builds trust and improves the quality of your applications.
Because construction sites, machines, teamwork and working conditions become tangible on film. In a market where everyone is competing for the same people, that helps you present yourself as a credible employer.
Real employees, typical processes, workshop or construction site, team spirit, corporate culture. Important: the film must come across as authentic and not create an artificial advertising world.
A recruiting film aims directly at applications for open positions. Employer branding works long-term on the perception of the company as an employer. In practice, both formats complement each other.
Careers page, landing pages, social media, recruiting campaigns, job portals, trade fairs, chamber of crafts and guild channels. This way, the business is presented visibly and consistently across several channels.
The main film is usually 60 to 120 seconds. For social media, we cut short versions of 15 to 30 seconds. What matters is that the film gets to the point quickly.
That depends mainly on the number of shoot days, the locations, and the number of short cuts. A day at your workshop comes out leaner than a production across several construction sites. You'll get a solid estimate in the initial consultation once scope and goal are clear — for a first overview, see our cost page for recruiting films and our video production cost calculator.