TV Commercial Production · TV, Cinema & Online
TV Commercial Production: 30 seconds that put your brand into people's heads
A spot gets no second chance. We develop, shoot and edit commercials that work on TV, in cinemas and in your ads: from concept to broadcast-ready master.
- Concept, casting, shoot and post-production from one team
- Broadcast-ready masters for TV and cinema, cutdowns for your online ads
- With your agency or directly with you
- 5,0 ★ Google rating
- 20+ Years of experience
- 250+ Film Projects
Companies that trust us
01At a glance
TV commercial production at ROCC Film: the key facts
A commercial spot is a 15 to 60 second film built for paid media: on TV, in cinemas and as an online ad. ROCC Film produces commercials from Berlin for all of Germany, from concept and casting through the shoot to the broadcast-ready master. References: PYUR, Ostrom and 8in1.
Facts from real ROCC productions, as of August 2026.
As of August 2026
- Formats
- TV spot (15-30 sec.) · Cinema spot · Online and social ads
- Services
- Concept · Casting · Shoot · Post-production · Adaptations
- Deliverables
- Broadcast-ready masters, cinema DCP source, cutdowns per channel
- Starting at
- from 5,000 euros net
- Base
- Berlin, production across Germany
- References
- PYUR · Ostrom · 8in1
02Commercial spot or brand film?
Short and paid beats long and unseen. Sometimes.
The two formats are constantly confused. Yet the distinction is simple, and it decides your budget.
A commercial spot is built for paid media: 15 to 60 seconds, one thought, one image that sticks. It runs where you buy reach: on TV, in cinemas, in your social ads. Every second costs media budget, so every second has to count.
A brand film tells a longer story and lives on your own channels: website, YouTube, trade shows, sales. If that is what you are looking for, head over to our page on Commercial Production in Berlin in Berlin.
Often both come out of one shoot. For the PYUR rebranding we produced a brand film, and the footage held more than the brief: the 30-second spot that became the most successful campaign of the rebranding. Good planning turns one shooting day into a full campaign package.
03Reference · PYUR
PYUR: The TV spot for the rebranding
Tele Columbus became PYUR, and a new name has to stick. The 30-second spot ran on TV, online, on billboards and in the Uber Arena Berlin.
- Produced with the agency Foundry
- TV, online, out-of-home and stores from one shoot
- Most successful campaign of the rebranding
04Reference · Ostrom
Ostrom: 15 seconds with a real customer
Not a model, but Dieter, 70, an e-taxi driver from Berlin. His own words carry the spot: He earns money while his taxi charges. The spot ran on linear TV, and its cutdowns became the winner video of the online campaign.
- A real customer instead of a casting face
- 15 seconds for TV, cutdowns for online
- Winner video of the campaign
05Reference · 8in1
8in1: The cinema spot where the dog tells the story
Pet food advertising almost always shows the happy owner. For 8in1 we flipped the perspective: The dog proudly tells how well he has trained his human. One shooting day, a crew of thirty, cinema and TV versions.
- Cinema and TV campaign for the master brand
- One shooting day in Berlin, with a parallel photo shoot for the image database
- Developed directly with the client
06Services
One shoot, every channel
TV and cinema spots
Concept, casting, shoot and post-production up to the broadcast-ready master. We know the technical requirements of the TV networks and deliver the cinema source file along with it.
Online and social ads
The spot becomes cutdowns and formats for your campaign: 6, 10, 15 seconds, vertical for social, designed to work with and without sound. You cover every platform from one shoot.
With an agency or directly
Both are everyday business for us: PYUR was created with the agency Foundry, 8in1 directly with the client. You decide how much conceptual work you bring and where we take over.
07Process
How your commercial is made
- Kick-off call
Briefing and idea
You bring brand, goal and media plan. We develop the idea that carries 15 to 60 seconds and calculate transparently with individual line items.
- after commissioning
pre-production
Storyboard, casting, locations, shooting schedule. With animals or stunts we plan the backup right away: The 8in1 shoot had two golden retrievers scheduled so every scene would work.
- usually 1 to 2 shooting days
Shoot
A focused set with everything the spot needs: directing, camera, lighting, make-up. On request, a parallel photo shoot gives you an image database for the campaign.
- until broadcast
Post-production and adaptations
Editing, color grading, sound design, music licensing. The result: broadcast-ready masters for TV and cinema plus all cutdowns for your online channels.
08Client testimonials
When clients are happy, they say so
ROCC Film is an absolutely awesome production agency. We work as a partner with my agency W&S Epic Online-Marketing and have had only positive experiences.
The result was really strong — an event film that perfectly captures the atmosphere and the content. ROCC Film accompanied our training on fire safety measures and fire extinguishers. A wonderfully straightforward collaboration.
Excellent collaboration with ROCC film production! We worked on an image film for our company and are very happy with the result.
Kick-off call
You have a brand that should stick in people's heads?
Tell us where your spot should run: TV, cinema, social or all of them. In a 20-minute call we tell you which idea carries, what it costs and what the next step looks like.
09Frequently Asked Questions
What companies want to know before producing a commercial
How much does a TV commercial cost?
At ROCC Film, production starts at 5,000 euros net. Beyond that, the idea and the scope decide: casting, locations, animals, set design, music licensing and the number of adaptations. After the initial call you receive a proposal with transparent line items.
What is the difference between a commercial spot and a brand film?
A commercial spot runs 15 to 60 seconds and is built for paid media: TV, cinema, online ads. A brand film tells a longer story and lives on your own channels such as your website and YouTube. For brand films, see our page on commercial film production in Berlin.
Do you produce broadcast-ready formats for TV and cinema?
Yes. You receive broadcast-ready masters that meet the technical specifications of the TV networks plus the source file for the cinema DCP, along with cutdowns and format adaptations for your online channels.
Do we need an advertising agency for a spot?
Not necessarily. Both ways are everyday business for us: We produced the PYUR spot with the agency Foundry, and we developed the 8in1 cinema spot directly with the client, from the idea to the cinema and TV versions.
Do you only film in Berlin?
No. Our base is Berlin, but we have produced all over Germany. For many spots, Berlin is still the ideal shooting location: short distances, strong locations and well-rehearsed crews.
Can several ad assets come out of one shoot?
Yes, with good planning that is the norm. The PYUR rebranding produced a brand film, a TV spot and an image pool from a single production, and the 8in1 shoot ran a parallel photo shoot for the brand's image database.