Recruiting film for retail & point of sale Elke. The development question, answered in 25 seconds.
Growth is the most honest promise an employer brand can make. Kenvue lets Elke tell her story: from marketing to sales and back, in 25 seconds.
Shopper Activation: a career that doesn't run in a straight line.
ROCC Film, a film production company from Berlin, shot three recruiting films for Kenvue in Neuss in 2026. The employee story series introduces three departments. This film belongs to Brand & Shopper Activation Director Elke.
Job profiles describe positions. What convinces talent in retail are growth paths. That's exactly what the third film in the Kenvue employer brand series is about.
Elke is Brand & Shopper Activation Director at Kenvue in Neuss. Her film shows how she moved between marketing and sales, and why that made her career broader instead of narrower. She speaks for herself, and the footage comes from her everyday work between the team and the point of sale.
„Career paths are the most honest recruiting message. You just have to let them tell their own story.“
Why this film tells a story about growth.
Kenvue's script guardrails set the values. Elke's story turned it into a theme: growth. At Kenvue she moved from marketing into sales and back again. Every move, she says, Kenvue supported instead of slowing down.
We filmed Elke where her job happens: presenting to the team, at the display case with the Kenvue brands, outside at the Neuss site in the spring light. Elke presents, listens, moves on: the message doesn't need more than that.
Shot on the same day as Jan's and Hannah's film, in the same cinematic look. Three films, one signature style, three stories.
„When growth is intentional, a career doesn't narrow. It takes you to unexpected places.“
Seen in the film: Elke's path through Shopper Activation.
Elke walks along the Neuss site in the spring light, presents in front of her team and stops at the display case with the Kenvue brands. Over the images lies her voice: a career that grew broader through change, not narrower.
01 · On location at the Neuss site
02 · Focused at the desk
03 · The brands at the point of sale
04 · Growth you can see
What ROCC Film handled for Kenvue.
Kenvue set the framework. Elke's story filled it.
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