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Federal Chancellor Olaf Scholz watches ROCC film

For over two years, we have been working closely with the Federal Ministry of Labor and Social Affairs (BMAS) to support internal and external communication through strategic consulting and filming.

Especially in the context of the biggest social reform of the last 20 years, the Citizen's Income, we have produced comprehensive films and social media content to inform job center employees and educate the public about the benefits of the Citizen's Income.

A particular highlight was the presentation of our work at the exchange of experiences at the Federal Chancellery with Federal Chancellor Olaf Scholz on September 30. The emotional and informative films that we produced for the BMAS were presented in this context and once again demonstrated the importance of effective communication in times of change.

We are proud of the fact that our films not only inform, but also arouse emotions and positively accompany change. In a time of change, it was particularly important to us to motivate BMAS employees and improve the public perception of the Citizen's Income.

Image source: Federal Government/Kira Hofmann
Source: https://sgb2.info/DE/Praxisblick/Meldung/meldung-job-turbo-2024-film.html

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