Brand Image Video
Tells the brand conviction, 60 to 180 seconds. Runs on website hero, in pitch decks, at trade shows and in sales. Goal: trust, recognition, listing argument.
Promotional Video for Consumer Goods & FMCG
We shoot films that draw consumers to the shelf and land in the shopping basket.
FMCG Film Production in Berlin
A brand film for consumer goods shows why your brand deserves a place on the shelf, in the feed and in the living room. It tells the conviction behind product, packaging and price. We shoot it for brand teams that need growth, distribution and repeat purchase — and deliver cuts for TV, social, POS and sales.
Brands trust ROCC: Bernina, Swatch FlikFlak, Nolte Kitchens, Vorwerk, Mövenpick, 8in1, SIRPLUS.
Three formats, three tasks. We separate them cleanly so that every budget does its job. Tells the brand conviction, 60 to 180 seconds. Runs on website hero, in pitch decks, at trade shows and in sales. Goal: trust, recognition, listing argument. Sells a promise in 15 to 30 seconds. Runs on TV, YouTube, streaming. Goal: reach, recall, sell-through. Shows function, material and benefit in 20 to 60 seconds. Runs on PDP, Amazon, Shopify, retail displays. Goal: conversion.Brand film, commercial, product video
Brand Image Video
Commercial
Product Video
A powerful FMCG promotional video isn’t just visually appealing. It conveys the brand, the product, and the urge to buy in every frame. We focus on authentic people, precise product staging, a clean brand atmosphere, and a soundtrack that works even in mute mode.
Growth, distribution, repeat purchase — a brand film pays in when it clearly addresses why you are building it. New SKU, new line, new collection. We create a visual identity for the launch for retailers, the press, and social media—for example, the Bernina product launch. Your brand was functional for years. Now it should show conviction. We build the film that makes the change visible. You sell direct, not through listings. Performance creative is not enough. We deliver hero and cutdowns from one shoot. Buyers at Edeka, Rewe, dm or Globus want to see what your brand can do. A film in the sales conversation opens shelf space.Four situations in which a brand film pays off
Product launch & seasonal opening
Brand re-positioning
D2C scaling
Retail & listing
Project process
We listen: brand core, target shelf, competition, KPI. From this comes a treatment, not a mood board graveyard.
Screenplay, shot list, cast, location, food styling, set design. You see every decision before the shoot.
One crew, one set, multiple formats. We shoot hero, cutdowns and stills in one block.
Editing, colour, sound, VFX, music. Delivery in all formats for TV, social, web, POS and sales.
One shoot, many channels. We plan from the first treatment where the film will run later. Spot broadcast on ProSieben, RTL, ARD Mediathek, YouTube CTV, Joyn, Amazon Freevee. Hero in 9:16, cutdowns for reels, stories, TikTok ads, Pinterest Idea Pins. Loop-capable cut for homepage and PDP, with and without sound, fast-loading. Vertical and horizontal cuts for screens at dm, Globus, Saturn, furniture retail. Stand loops, pitch film for the sales conversation, press area. Pitch deck embedding, buyer meetings, internal sales enablement.Where your brand film works
TV & streaming
Social Media
Website hero
Retail displays (POS)
Trade shows (Ambiente, Anuga, ISPO)
Sales & key account
We have been shooting for years for brands that have to hold their own on the shelf and in the feed. We know food set, fashion look, furniture set and beauty hand. We understand what brand managers need to show retail — and what performance teams need in the ads manager.
Brands that trust us
It depends on the shooting schedule, cast, locations, and scope of services. Request a specific cost estimate—we’ll get back to you with an honest assessment and a clear next step.