ROCC Film

Imagefilm für Konsumgüter & FMCG

Brand film for consumer goods and FMCG brands

We shoot films that draw consumers to the shelf and land in the shopping basket.

FMCG-Filmproduktion aus Berlin

Ein Film, der Regal, Feed und Wohnzimmer erobert

A brand film for consumer goods shows why your brand deserves a place on the shelf, in the feed and in the living room. It tells the conviction behind product, packaging and price. We shoot it for brand teams that need growth, distribution and repeat purchase — and deliver cuts for TV, social, POS and sales.

Marken vertrauen ROCC: Bernina, Swatch FlikFlak, Nolte Küchen, Vorwerk, Mövenpick, 8in1, SIRPLUS.

Brand film, commercial, product video

Three formats, three tasks. We separate them cleanly so that every budget does its job.


Brand-Imagefilm

Tells the brand conviction, 60 to 180 seconds. Runs on website hero, in pitch decks, at trade shows and in sales. Goal: trust, recognition, listing argument.

Commercial

Sells a promise in 15 to 30 seconds. Runs on TV, YouTube, streaming. Goal: reach, recall, sell-through.

Product Videos

Shows function, material and benefit in 20 to 60 seconds. Runs on PDP, Amazon, Shopify, retail displays. Goal: conversion.

What makes a good brand film for consumer goods

Ein starker FMCG-Imagefilm sieht nicht nur schön aus. Er trägt Marke, Produkt und Kaufimpuls durch jedes Frame. Wir achten auf glaubwürdige Menschen, präzise Produktinszenierung, sauberes Markenklima und eine Tonspur, die im Mute-Mode funktioniert.

  • Brand core visible in the first three seconds.
  • Product as hero, not as extra.
  • Real users, not generic stock models.
  • Food, fabric, metal and wood correctly lit.
  • Colour world matches packaging and CI.
  • Sound design carries even without voiceover.
  • Cutdowns in 16:9, 9:16, 1:1 und 4:5 mitgeplant.
  • Subtitles and captions planned in from day one.
  • Delivery in broadcast quality, web mezzanine and social master.
  • Usage rights for TV, online, POS clearly defined.

Four situations in which a brand film pays off

Growth, distribution, repeat purchase — a brand film pays in when it clearly addresses why you are building it.


Product launch & seasonal opening

Neue SKU, neue Linie, neue Kollektion. Wir geben dem Launch ein Gesicht für Handel, Presse und Social – zum Beispiel den Bernina Produkt-Launch.

Brand re-positioning

Your brand was functional for years. Now it should show conviction. We build the film that makes the change visible.

D2C scaling

You sell direct, not through listings. Performance creative is not enough. We deliver hero and cutdowns from one shoot.

Retail & listing

Buyers at Edeka, Rewe, dm or Globus want to see what your brand can do. A film in the sales conversation opens shelf space.

Project process

Four steps. One shoot. All formats.

  1. 1

    Briefing & brand strategy

    We listen: brand core, target shelf, competition, KPI. From this comes a treatment, not a mood board graveyard.

  2. 2

    Concept & pre-production

    Screenplay, shot list, cast, location, food styling, set design. You see every decision before the shoot.

  3. 3

    Shoot

    One crew, one set, multiple formats. We shoot hero, cutdowns and stills in one block.

  4. 4

    Post-production & delivery

    Editing, colour, sound, VFX, music. Delivery in all formats for TV, social, web, POS and sales.

Where your brand film works

One shoot, many channels. We plan from the first treatment where the film will run later.


TV & streaming

Spot broadcast on ProSieben, RTL, ARD Mediathek, YouTube CTV, Joyn, Amazon Freevee.

Social Media

Hero in 9:16, cutdowns for reels, stories, TikTok ads, Pinterest Idea Pins.

Website hero

Loop-capable cut for homepage and PDP, with and without sound, fast-loading.

Retail displays (POS)

Vertical and horizontal cuts for screens at dm, Globus, Saturn, furniture retail.

Trade shows (Ambiente, Anuga, ISPO)

Stand loops, pitch film for the sales conversation, press area.

Sales & key account

Pitch deck embedding, buyer meetings, internal sales enablement.

We know shelf, feed and set.

We have been shooting for years for brands that have to hold their own on the shelf and in the feed. We know food set, fashion look, furniture set and beauty hand. We understand what brand managers need to show retail — and what performance teams need in the ads manager.

Marken, für die wir drehen

  • Bernina — Brand films (Simone, Cella) and product launch for the Swiss sewing machine brand.
  • Swatch FlikFlak — Lifestyle moving image for the children's watch line.
  • Nolte Küchen — Brand world and showroom film for German kitchen manufacturer.
  • Vorwerk — Moving image for direct sales brand with household appliance heritage.
  • Mövenpick — Food brand film with precise product and ambient staging.
  • 8in1 — Pet food spot with animal cast and endorsement.
  • SIRPLUS – filmische Begleitung der Foodwaste-Marke.
  • Selva Shrimps, Barefoot Living, Fransik Dessous — SME and D2C in food, furniture and fashion.

Brands that trust us

Bosch logoBMAS logoBauwert logoBundesagentur für Arbeit logoAmazon logoVerbraucherzentrale logoTamedia logoLufthansa logoVodafone logoAutomattic logoSWISS logo8in1 logoQatar Museums logofinleap logoWüstenrot & Württembergische logoGidara Energy logoScania logoMuseum of Islamic Art logoBluetti logoAllianz logoCommerzbank logoAda Health logoVolksbank logoReppa logoVorwerk logoBerlin Fire Brigade logoOstrom logoSirplus logoinit logoStiftung Berliner Leben logoBuchfunk logoAirbnb logoPyramics logoHUK-Coburg logoPegasystems logoDKMS logoMövenpick logoMymoria logoPYUR logoVolkswagen logoSwatch logoBernina logoBombardier logoPorsche logoGLX logoHEKS logoHertz logoNolte Küchen logoGEMA logoTHW – Technisches Hilfswerk logo

What does a brand film cost for your brand?

Das hängt an Drehtagen, Cast, Locations und Lieferumfang. Fragt ein konkretes Kostenbeispiel an – wir melden uns mit einer ehrlichen Einschätzung und einem klaren nächsten Schritt.