First place : Apple – “1984” (1984)
One of the most brilliant commercials of all time. The Apple commercial for the Super Bowl 1984. Throughout the entire commercial, not a single Apple device is shown. The actual message is much deeper. In the commercial, a young vibrant woman storms into a huge hall filled with grey men, who are captivated by a large monitor. Despite armed pursuers, the woman manages to smash the huge monitor. Dissolving into a cloud of grey dust, a message follows, one with significant impact. Apple announces the presentation of the Macintosh computer. The reason why 1984 won't be like 1984 - a reference to George Orwell's novel of the same name. But overall, a much deeper sentiment. Apple against IBM, David against Goliath encapsulated: "Think Different".
Second place: Budweiser - "Wassup?!"
Second place also goes to a Superbowl commercial. Budweiser manages to combine its beer with the consumption of sporting events in a funny, humorous way. The cliché of drinking beer in front of the TV turns into an event that connects. "Wassup?!" - Friends call each other and the "Wassup?!" becomes an entertaining hit. True - as it says at the end of the commercial.
Third place : Old Spice – “The Man Your Man Could Smell Like”
This commercial sells a shower gel for men to women. The message is quite simple: with Old Spice your man will become the man of your dreams, the dreams of many women, at least as far as the smell is concerned. Together with an absolutely crazy twist, this commercial has managed to stay in the memory of the Internet. A unique idea.
4th place: Sony Bravia: Bouncing Balls
This commercial is the longest from our selection. It all starts with bouncing balls through a city and the addressee wonders: What's the point? But the target is again not a product, but a feeling. Wonderful visuals of colorful balls. Color. Like no other - the Sony Bravia display. After sports, you are in the right emotional state to buy the product.
5th place: Nike: Just Do It
80-year-old jogger Walt Stack runs his 17 miles every day. How he does it? "Just do it." In its humorous way, the commercial comes from an era when brands were brave enough to advertise their vision and invite their customers to dream with them. Just do it invites courage, but at the same time is free of promises, a smart move.
Conclusion: But what do they all have in common?
Each of these 5 commercials is different, that they have at least in common. In addition, it is the feelings that they trigger in the addressee and which make them unique. Instead of products, multi-layered feelings and needs are presented that everyone knows. Are you also looking for an advertising film? Then feel free to contact us, we will produce a film that will appeal to your addressees with all their feelings. Get in touch and let's get started.
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